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Social Media Specialist job description

A Social Media Specialist is a skilled professional responsible for developing and executing social media strategies. They create engaging content, optimize company pages, and foster community interaction. With expertise in social media marketing and analytics, they drive customer engagement, website traffic, and revenue growth.

Use this social media specialist job description sample to find reliable candidates for your company. Feel free to modify the social media specialist duties and responsibilities as well as the qualifications listed below to fit your specific needs. Similar job titles include Social Media Manager or Digital Marketing Specialist.

What is a social media specialist?

A social media specialist is a skilled professional responsible for developing and executing social media strategies. They create engaging content, optimize company pages, and foster community interaction. Social media specialists are knowledgeable in various social media platforms and utilize analytics to drive customer engagement, website traffic, and revenue growth.

What does a social media specialist do?

The responsibilities of a social media specialist include building and executing social media strategies, generating and publishing daily content, optimizing company pages on various platforms, moderating user-generated content, analyzing social data, and collaborating with other departments to manage reputation and coordinate actions. They possess expertise in social media marketing, strong consulting and communication skills, and knowledge of web design and online marketing. A social media specialist is customer-oriented, detail-oriented, and capable of multitasking effectively.

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Job brief

We are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users.

Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.

The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.

As a representative of our brand, you will actively participate in relevant conversations, gently promoting our products/services while providing support to existing and potential customers.

Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Requirements and skills

  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented  with good multitasking and organisational ability
  • Fluency in English
  • BS in Communications, Marketing, Business, New Media or Public Relations

Frequently asked questions

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