Sales Executive interview questions and answers

10 good sales executive interview questions

1. If you were trying to sell to a prospect but they kept refusing, when would you stop pursuing them?
2. Imagine you cold-call a prospect. What questions would you ask to understand their requirements? How would you arrange a meeting in-person?
3. If a customer kept asking you to lower the price of your product so they can buy, how would handle it?
4. Imagine you were attending an event on the company’s behalf. What would you do to generate leads or sales?
5. What’s your attitude towards cold-calling?
6. Are you familiar with our product? Can you sell it to me?
7. Can you handle rejection and how?
8. What’s your experience with supervising others?
9. What steps do you take to ensure your customers remain satisfied?
10. How familiar are you with Salesforce or other CRM software?

Here are 10 essential interview questions and sample answers to help identify the best candidates for this role.

1. If you were trying to sell to a prospect but they kept refusing, when would you stop pursuing them?

This question assesses the candidate’s persistence and ability to gauge when to move on from a lead. It’s essential to strike a balance between determination and respecting a potential client’s wishes.

Sample answer:

“I’d make a few attempts to understand their objections and address them. However, if after several interactions they remain uninterested, I’d respect their decision and focus on other prospects.”

2. Imagine you cold-call a prospect. What questions would you ask to understand their requirements? How would you arrange a meeting in-person?

This question evaluates the candidate’s approach to cold-calling and their ability to engage potential clients.

Sample answer:

“I’d start by introducing myself and the company. I’d then ask about their current solutions and challenges. If I sense an opportunity, I’d suggest how our product could benefit them and propose a face-to-face meeting to discuss further.”

3. If a customer kept asking you to lower the price of your product so they can buy, how would handle it?

Understanding how a sales executive handles price negotiations is crucial, as it directly impacts profitability.

Sample answer:

“I’d emphasize the value and benefits of our product. If there’s limited room for a discount, I’d explore bundling or offering additional services to enhance the deal’s value.”

4. Imagine you were attending an event on the company’s behalf. What would you do to generate leads or sales?

Events can be a goldmine for leads. This question gauges the candidate’s proactiveness and strategy in such settings.

Sample answer:

“I’d research attendees beforehand and identify key prospects. During the event, I’d network, engage in meaningful conversations, and set up follow-up meetings.”

5. What’s your attitude towards cold-calling?

Cold-calling can be challenging, and this question assesses the candidate’s mindset towards this sales technique.
Sample answer: “While cold-calling can be challenging, it’s a valuable tool. I view it as an opportunity to introduce our solutions to potential clients and learn about their needs.”

6. Are you familiar with our product? Can you sell it to me?

This question tests the candidate’s product knowledge and their ability to sell.

Sample answer:

“Yes, I’ve researched your product and understand its unique selling points. It offers [specific feature], which differentiates it from competitors. This feature can benefit customers by [specific benefit], making it a valuable solution for [target audience].”

7. Can you handle rejection and how?

Sales roles often involve facing rejection. This question assesses resilience and coping strategies.

Sample answer:

“Absolutely. Rejection is a part of sales. I don’t take it personally. Instead, I use it as a learning opportunity to refine my approach and better understand customer needs.”

8. What’s your experience with supervising others?

For senior sales roles, leadership skills are essential. This question gauges the candidate’s experience in managing teams.

Sample answer:

“I’ve led a team of five sales representatives for the past three years. I focus on mentoring, setting clear targets, and providing the resources they need to succeed.”

9. What steps do you take to ensure your customers remain satisfied?

Customer satisfaction is pivotal for repeat business and referrals. This question assesses the candidate’s customer-centric approach.

Sample answer:

“I prioritize after-sales support, regularly check in with clients to ensure they’re benefiting from our product, and address any concerns promptly.”

10. How familiar are you with Salesforce or other CRM software?

CRM tools are vital for managing customer relationships and sales pipelines. This question tests the candidate’s familiarity with these tools.

Sample answer:

“I’ve used Salesforce for the past four years and am proficient in tracking leads, managing customer information, and analyzing sales data.”