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Director of Customer & Community Marketing job description

A Director of Customer & Community Marketing is a strategic leader responsible for building and nurturing a community of customers, fostering engagement, advocating for customer needs, and driving brand loyalty and growth through innovative community-focused initiatives.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Refreshed on

January 12, 2024

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Use this Director of Customer & Community Marketing job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Director of Customer & Community Marketing?

A Director of Customer & Community Marketing is a key role focused on cultivating a strong, active community around a brand. This position involves understanding customer needs and creating spaces for interaction and engagement. The director strategizes on ways to harness the power of the community to drive brand loyalty, customer retention, and business growth. They are responsible for creating a sense of belonging and connection among customers, enhancing the customer experience, and leveraging customer insights for brand development.

What does a Director of Customer & Community Marketing do?

A Director of Customer & Community Marketing leads initiatives to build and maintain a vibrant community of customers. They develop programs to encourage customer interaction, collaboration, and advocacy. This role involves designing and implementing strategies to engage customers, creating referral and advocacy programs, managing social media presence, and developing content and events that resonate with the community. The director’s goal is to create a loyal customer base that actively participates in and advocates for the brand.


  • Design and build an engaging customer and prospect community.
  • Develop and manage customer advocacy and referral programs.
  • Create campaigns to increase customer engagement, renewals, and expansion.
  • Engage customers on social media and through various channels.

Job brief

We are looking for a Director of Customer & Community Marketing to spearhead our community-building and customer engagement efforts.

In this role, you will be responsible for creating and nurturing a community where customers can connect and share insights.

You will develop customer advocacy programs, coordinate events and workshops, and manage social media strategies that center around our customers.

This position requires a creative marketer with a passion for customer engagement and a proven track record in building customer communities. If you are driven to create meaningful customer experiences and foster brand loyalty, we invite you to apply.


  • Design and build an engaging community for customers and prospects.
  • Recruit community members and customer advocates through various channels.
  • Develop and measure recruitment, membership, and engagement goals.
  • Experiment with engagement strategies, including events, workshops, and awards programs.
  • Create and manage a customer advocacy program.
  • Develop a customer referral program to support sales and marketing.
  • Create campaigns to boost renewals, referrals, and brand awareness.
  • Engage with customers on social media and other platforms.
  • Manage and maintain engagement and advocacy programs.
  • Target customers for upsell, cross-sell, and advocacy opportunities.

Requirements and skills

  • Proven experience in building customer communities.
  • Strong marketing, communication skills, and passion for customer service.
  • Ability to identify opportunities and deliver results.
  • Experience in creating and managing customer marketing programs.
  • Strong ability to build and lead a team.
  • Demonstrated success in customer engagement and community building.
  • Proficiency in social media and content creation.
  • Excellent problem-solving and decision-making skills.

Frequently asked questions

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