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VP of Self Service Revenue job description

A VP of Self Service Revenue is a strategic role focused on driving the commercial success of a company’s self-service product line. This executive is responsible for managing the product line’s profitability, customer base, and growth strategy to maximize revenue and market share.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Use this VP of Self Service Revenue job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a VP of Self Service Revenue?

A VP of Self Service Revenue is a senior executive who oversees the profitability and growth of a company’s self-service product offerings. They are pivotal in strategizing and executing plans that drive user acquisition, retention, and upselling. This role demands a deep understanding of the market, the ability to analyze data for actionable insights, and the skill to align product features with user needs for maximum revenue generation.

What does a VP of Self Service Revenue do?

A VP of Self Service Revenue steers the strategic direction of a company’s self-service offerings, focusing on maximizing revenue through efficient go-to-market strategies, pricing models, and customer engagement programs. They work closely with cross-functional teams to refine product offerings, optimize marketing efforts, and enhance the overall customer experience.

By analyzing market trends, customer feedback, and performance data, they identify growth opportunities and ensure the product’s competitive edge in the marketplace. Their leadership drives the success of the self-service product line, contributing significantly to the company’s overall growth and profitability.

VP of Self Service Revenue responsibilities include:

  • Owning the P&L and customer base for the self-service product line
  • Defining and implementing commercial strategies in alignment with market goals
  • Collaborating with Marketing and Product teams to optimize customer acquisition and conversion
  • Formulating pricing, positioning frameworks, and revenue maximization strategies

Job brief

Our company is seeking a VP of Self Service Revenue to spearhead the commercial success of our pioneering self-service product line. Reporting directly to the COO, you’ll manage a significant revenue stream and play a crucial role in our ambitious growth plans.

Your expertise will guide the formulation and execution of a dynamic commercial strategy that aligns with our company’s overarching goals. Collaborating across departments, you’ll leverage data insights to optimize marketing plans, refine customer acquisition flows, and innovate pricing strategies.

Your leadership will not only enhance customer satisfaction but also drive substantial revenue growth. If you’re a seasoned executive with a knack for scaling SaaS products and a passion for delivering exceptional customer experiences, join us in shaping the future of recruitment technology.



  • Manage the P&L for the self-service product line
  • Develop and implement a commercial strategy to grow the product line
  • Oversee marketing efforts to optimize customer acquisition cost
  • Refine customer acquisition flows with the Product and Marketing teams
  • Formulate pricing and positioning frameworks
  • Enhance customer experience in collaboration with Customer Support and Operations
  • Run campaigns for customer engagement, reactivation, and upselling
  • Provide data-backed insights to the product team for feature improvements
  • Forecast management, measure ROI and KPIs, and report to senior management
  • Understand customer experience deeply to drive product innovation and market share growth

Requirements and skills

  • 10+ years of experience in commercial roles within a SaaS or digital services environment
  • Proven track record of managing multi-million dollar revenue lines
  • Experience with CRM software, digital marketing tools, and SEO
  • Ability to analyze performance data and identify sales optimization opportunities
  • Excellent leadership, project management, and communication skills
  • Analytical mindset with strong numerical skills
  • Bachelor’s degree in business administration, finance, or relevant field; Master’s degree preferred

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