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Sales Enablement Coordinator job description

A Sales Enablement Coordinator is a professional focused on enhancing the effectiveness of a sales team through the management of sales tools, coordination of training programs, and development of sales content and resources.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Use this Sales Enablement Coordinator job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Sales Enablement Coordinator?

A Sales Enablement Coordinator is a key role within the sales organization, dedicated to providing the sales team with the resources, tools, and training they need to be successful. This role involves a mix of project management, content creation, and technology management to ensure sales representatives have access to the most up-to-date and effective sales materials and strategies.

What does a Sales Enablement Coordinator do?

A Sales Enablement Coordinator works to streamline the sales process by managing sales tools, coordinating training sessions, and developing sales content. They play a crucial role in onboarding new sales hires, rolling out sales playbooks, and ensuring that the sales team is equipped with the knowledge and tools needed to meet their targets.

This role requires close collaboration with product marketing, sales leadership, and other departments to create compelling sales materials and implement strategies that enhance sales performance.

Sales Enablement Coordinator responsibilities include:

  • Managing sales enabling tools and technologies
  • Coordinating sales training and certification programs
  • Developing and maintaining the sales enablement content repository
  • Implementing the sales enablement program, including onboarding

Job brief

We’re seeking a Sales Enablement Coordinator to join our dynamic team in Boston. In this role, you’ll be instrumental in empowering our sales organization by managing sales tools, coordinating comprehensive training programs, and developing impactful sales content.

You’ll work closely with senior leadership to roll out the Workable Sales Playbook and implement a robust sales enablement program. If you’re passionate about sales excellence, have experience in sales or sales support, and are skilled in project management and content creation, we’d love to have you on board.


  • Manage sales enabling tools and provide first-line support to sales team members
  • Coordinate sales calendar and events
  • Develop and maintain the sales enablement content repository
  • Roll out the Workable Sales Playbook to improve sales performance
  • Implement sales enablement programs, including onboarding and certifications
  • Develop an internal sales website for communication and resource access
  • Create case studies, sales guides, and other sales content in collaboration with Product Marketing
  • Field ad hoc content and support requests from the sales team
  • Establish consistent communication with sales to gather feedback and ensure tool effectiveness

Requirements and skills

  • 2-3 years of experience in Sales, Marketing, or Sales support in a SaaS company
  • Strong project management skills and attention to detail
  • Experience building sales enablement tools, playbooks, and training programs
  • Proficiency in e-Learning tools and content development
  • Ability to work cross-functionally and internationally
  • Knowledge of Sandler Sales Methodology preferred
  • Exceptional written and verbal communication skills
  • Creative and strategic problem-solving ability

Frequently asked questions

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