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Sales Enablement Associate job description

A Sales Enablement Associate is a professional dedicated to empowering sales teams through training, technology, and content management, ensuring they have the necessary tools and knowledge to effectively engage with prospects and customers.

Alexandros Pantelakis
Alexandros Pantelakis

HR content specialist at Workable, delivering in-depth, data-driven articles to offer insights into industry and tech trends.

Refreshed on

February 19, 2024

Reviewed by

Eftychia Karavelaki

Senior Recruitment Manager

Use this Sales Enablement Associate job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.

What is a Sales Enablement Associate?

A Sales Enablement Associate is a vital member of the sales operations team, focused on enhancing the efficiency and effectiveness of the sales force. By providing comprehensive support through training, content management, and technology optimization, they play a crucial role in preparing sales teams to achieve their targets and contribute to the company’s growth.

What does a Sales Enablement Associate do?

A Sales Enablement Associate works closely with sales teams to ensure they are well-equipped with the necessary skills, knowledge, and tools to succeed. This involves coordinating and facilitating onboarding and training programs, managing sales content and technology, and optimizing sales processes.

They act as a bridge between sales and other departments, ensuring sales representatives are up-to-date with the latest product information, sales strategies, and best practices.

Sales Enablement Associate responsibilities include:

  • Implementing the Workable Sales Playbook in collaboration with Sales Development Leaders
  • Coordinating onboarding and certification for Sales Development Representatives
  • Scheduling and facilitating sales training and ongoing education
  • Managing sales content repositories and sales enabling technologies

Job brief

We’re seeking a motivated Sales Enablement Associate to join our Sales & Marketing Operations team in Athens. In this role, you’ll be instrumental in enhancing our sales team’s performance by implementing our Sales Playbook, coordinating comprehensive onboarding and training programs, and managing our sales content repository.

You’ll work closely with Sales Development Leaders to ensure team productivity and provide tactical support. If you’re organized, possess strong project management skills, and are eager to contribute to our sales team’s success, we’d love to have you on board.


  • Work with the Sales Enablement Manager to implement the Workable Sales Playbook
  • Coordinate and schedule onboarding for new sales hires and facilitate their certification
  • Schedule and facilitate sales training, including live and virtual sessions
  • Support Sales Development Managers in reinforcing the Sales Playbook
  • Maintain and update the sales content repository
  • Identify and develop new collateral and content for the Sales Development team
  • Optimize sales processes and manage sales enabling technologies
  • Troubleshoot tool-related issues in real-time and identify process improvements

Requirements and skills

  • Strong organizational and project management skills with attention to detail
  • Experience with SaaS-based Sales tools and a willingness to expand knowledge
  • Excellent communication and facilitation skills
  • Strong interpersonal skills, with the ability to manage relationships cross-functionally
  • A sense of ownership and urgency, capable of taking projects from concept to implementation
  • Experience in sales or sales support roles preferred
  • Knowledge or experience in Sandler Sales Methodology preferred

Frequently asked questions

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