Marketing Specialist Interview Questions
Marketing Specialists drive all efforts to promote a company’s brand. They conduct market research to analyze consumer behavior and coordinate inbound and outbound marketing campaigns.
Candidates for this role should have a Marketing background, in particular work experience with advertising projects. Look for professionals who will both contribute creative ideas to your marketing initiatives and keep track of key metrics, like conversion rates, traffic and campaign results.
Use the following interview questions to evaluate whether candidates are ready to take on marketing challenges. The best candidates will be passionate about the field and show interest in learning more about your company and sales goals.
Operational and Situational questions
- What strategies would you suggest to increase our market share?
- Between emails, social media and radio ads, which would you choose to attract our target audience, and how?
- What methods would you use to gather customer feedback?
- What digital channels would you choose to promote a new product we’re launching?
- What marketing metrics do you regularly track? How do you organize and parse the data? (e.g. in spreadsheets)
- What are the biggest challenges in our industry for the next five years?
- What statistical analysis software have you used?
- Describe the process of product positioning.
- What metrics indicate that a campaign failed? How would you use those findings to inform your next campaign?
- Describe your most successful marketing campaign so far. What was your role and how did you work together with other teams to achieve your goals?
- Have you ever participated in an advertising project that failed? If so, what went wrong and what did you do differently next time?
- Which do you prefer: creating a report or giving a presentation to explain marketing results? Why?
- How do you explain to a manager or client that a campaign didn’t bring the results they wanted?