Junior SEM/SEO Specialist job description
A Junior SEM/SEO Specialist is a professional focused on enhancing a company’s online presence through search engine marketing (SEM) and search engine optimization (SEO), involving keyword research, ad campaign management, and data analysis.
Use this Junior SEM/SEO Specialist job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
What is a Junior SEM/SEO Specialist?
A Junior SEM/SEO Specialist is a key player in the digital marketing team, specializing in driving website traffic and improving online visibility through strategic SEM and SEO practices. This role requires a blend of technical and creative skills to optimize web content and manage effective ad campaigns.
What does a Junior SEM/SEO Specialist do?
A Junior SEM/SEO Specialist undertakes a variety of tasks to boost a company’s online presence and search rankings. They plan and execute paid search campaigns, utilizing bidding strategies to maximize return on investment.
A significant part of their role involves keyword research and optimization of website content and ad copies to enhance search engine rankings. They also analyze market trends and competitor strategies to identify new opportunities.
Monitoring and interpreting web analytics is crucial to understand the impact of their strategies and make data-driven decisions. Additionally, they may be involved in optimizing website code and structure to support SEO efforts, working closely with web development teams.
Junior SEM/SEO Specialist responsibilities include:
- Planning and implementing paid search campaigns
- Optimizing copy and landing pages for SEM/SEO
- Performing extensive keyword research
- Researching and implementing content recommendations for SEO success
Job brief
We are looking for a Junior SEM/SEO Specialist to join our marketing team and contribute to our rapid growth. In this role, you will develop and manage SEM campaigns, conduct keyword research, and optimize our website for search engines.
Your work will be pivotal in driving website traffic and leads, impacting sales and overall business success. You’ll have the opportunity to work on a high-traffic website and engage with a large social media audience. If you have a passion for digital marketing and a data-driven mindset, we invite you to apply and help shape our online presence.
Responsibilities
- Plan, optimize, and implement paid search campaigns
- Understand bidding strategies for various campaigns and ad platforms
- Optimize copy and landing pages for SEM/SEO campaigns
- Perform extensive keyword research
- Research and implement content recommendations for organic SEO success
- Conduct market research, trend and competitive analysis
- Analyze data using statistical techniques to determine actionable insights
- Monitor web analytics dashboards, reports, and key reporting tools
Requirements and skills
- AdWords Certifications
- 2 years of experience managing PPC campaigns across Google and Bing
- Strong Excel skills, including vlookups and pivot tables
- Analytical skills with experience in generating SEM/SEO reports
- Working knowledge of SEO practices
- Experience in B2B or lead generation campaigns is a plus
- Familiarity with Analytics/SEO tools like Google Analytics, Tag Manager, Moz, SEMrush
- Knowledge of HTML, CSS, and JavaScript is a plus
- BS/MS degree in Marketing or a quantitative field is a plus
Frequently asked questions
- What does a Junior SEM/SEO Specialist do?
- A Junior SEM/SEO Specialist develops and manages search engine marketing campaigns, conducts keyword research, optimizes web content for search engines, and analyzes data to improve online visibility and website traffic.
- What are the duties and responsibilities of a Junior SEM/SEO Specialist?
- The duties of a Junior SEM/SEO Specialist include planning SEM campaigns, optimizing website content, conducting keyword research, and analyzing market trends and web analytics to enhance SEO effectiveness.
- What makes a good Junior SEM/SEO Specialist?
- A good Junior SEM/SEO Specialist possesses strong analytical skills, proficiency in SEM/SEO practices, creativity in content optimization, and the ability to interpret data to make informed marketing decisions.
- Who does a Junior SEM/SEO Specialist work with?
- A Junior SEM/SEO Specialist collaborates with marketing teams, content creators, web developers, and analytics professionals to implement and optimize SEM/SEO strategies.
- How important is data analysis for a Junior SEM/SEO Specialist?
- Data analysis is crucial for a Junior SEM/SEO Specialist, as it enables them to measure the effectiveness of their strategies, understand user behavior, and make data-driven decisions to optimize campaigns and improve search rankings.