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5 real-life content creator interview questions

As a Content Creator, your role involves generating engaging and relevant content for various platforms and campaigns. This includes sourcing content stories, choosing the appropriate medium, handling criticism, and distinguishing between your role and that of a copywriter.

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Content team

Content manager Keith MacKenzie and content specialist Alex Pantelakis bring their HR & employment expertise to Resources.

These content creator interview questions are directly sourced from real hiring managers and they are ready to use.

Copywriter interview questions

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5 good content creator interview questions

  1. How do you source new content stories?
  2. How do you determine what medium should be used for the campaign content?
  3. How do you handle criticism of your content and how do you resolve the conflict?
  4. What do you believe the distinction is between a marketing content creator and a copywriter?
  5. Can you share an example of how you incorporated research, data, or other audience insights into your work?

Here are 5 essential interview questions and sample answers to help identify the best candidates for this role.

1. How do you source new content stories?

Content creators need to find fresh and interesting stories to share with their audience. This question assesses their ability to research and identify compelling content ideas.

Sample answer:

“I use a combination of methods to source content stories. I monitor industry trends, conduct keyword research, follow social media conversations, and collaborate with team members to brainstorm ideas. Additionally, I keep an eye on news and events that might tie into our brand’s messaging.”

2. How do you determine what medium should be used for the campaign content?

Selecting the right medium (e.g., blog posts, videos, infographics) for your content is crucial. This question evaluates a candidate’s understanding of different mediums and their suitability for specific campaigns.

Sample answer:

“The choice of medium depends on the campaign’s goals and target audience. For example, if we want to explain a complex concept, I might opt for an explainer video. If we aim to provide in-depth information, a blog post could be the best choice. I always consider the audience’s preferences and the message we want to convey.”

3. How do you handle criticism of your content and how do you resolve the conflict?

Content creators often face criticism from viewers or readers. This question assesses their ability to handle feedback professionally and find solutions to conflicts.

Sample answer:

“I view criticism as an opportunity for improvement. I start by listening to the feedback, trying to understand the specific concerns or issues raised. Then, I discuss it with my team to gather different perspectives. We evaluate if the criticism is valid and if necessary, make revisions. Open communication and a commitment to delivering high-quality content are essential.”

4. What do you believe the distinction is between a marketing content creator and a copywriter?

Understanding the differences between these roles is fundamental for a content creator. This question evaluates their knowledge of the nuances between marketing content and copywriting.

Sample answer:

“While both roles involve writing, a marketing content creator focuses on creating informative and engaging content that educates, entertains, and builds brand awareness. Copywriters, on the other hand, primarily craft persuasive, concise, and action-driven text, often for advertisements or promotional materials. Marketing content creators aim to provide value, while copywriters aim to drive conversions.”

5. Can you share an example of how you incorporated research, data, or other audience insights into your work?

This question assesses a candidate’s ability to use data and insights to inform their content creation process.

Sample answer:

“In a previous project, I used Google Analytics to identify our most popular blog posts. I noticed a trend that our audience was interested in ‘how-to’ guides related to our industry. Armed with this insight, I developed a series of in-depth ‘how-to’ articles, which not only increased our website traffic but also boosted our authority in the niche.”

What does a good Content Creator candidate look like?

A strong Content Creator candidate should have a creative mindset, a passion for storytelling, excellent research skills, and a deep understanding of the target audience. They should also be adaptable, open to feedback, and capable of working collaboratively with a team.

Red flags

Red flags for a Content Creator position may include a lack of creativity, poor writing skills, an inability to adapt to changing trends, resistance to feedback, and a limited understanding of the target audience.

Frequently asked questions

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