Marketing Events Coordinator job description
A Marketing Events Coordinator is a dynamic professional responsible for planning, organizing, and executing marketing events that promote a company’s brand, products, and services to its target audience.
Use this Marketing Events Coordinator job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
What is a Marketing Events Coordinator?
A Marketing Events Coordinator is a key player in the marketing team, specializing in the creation and execution of events that engage customers and prospects. This role involves meticulous planning, coordination with multiple stakeholders, and the ability to manage logistics to ensure events run smoothly and achieve their intended goals.
The coordinator ensures that each event is a reflection of the company’s brand and values, designed to enhance customer relationships and drive business objectives.
What does a Marketing Events Coordinator do?
A Marketing Events Coordinator oversees the end-to-end process of marketing events, from initial concept to post-event analysis. This includes developing detailed project plans, selecting and managing vendors, creating event agendas, inviting and scheduling speakers, and promoting events through various channels to maximize attendance.
Onsite, they are the go-to person for setup, troubleshooting, and breakdown, ensuring everything aligns with the company’s standards. They also track registration numbers, gather feedback through surveys, and report on the event’s success to inform future strategies.
This role requires a blend of creativity, organizational skills, and the ability to work under pressure.
Marketing Events Coordinator responsibilities include:
- Developing and driving marketing event project plans.
- Working with vendors to align resources and pricing.
- Promoting events via social media channels.
- Tracking event attendance and generating post-event satisfaction surveys.
Job brief
Join our growing team as a Marketing Events Coordinator and play a pivotal role in scaling our global events.
In this exciting position, you’ll lead the charge from planning to execution, working closely with vendors, crafting engaging agendas, and leveraging social media to amplify our reach.
You’ll be the onsite hero, ensuring each event is a seamless experience. If you’re a recent graduate with a passion for marketing and events, eager to make a significant impact in a fast-paced SaaS environment, we’d love to hear from you.
Responsibilities
- Develop and drive marketing event project plans from inception to completion.
- Work with vendors to align resources and pricing.
- Create marketing events’ agenda.
- Research, invite, and schedule industry-relevant speakers.
- Promote marketing events via appropriate social media channels.
- Track event attendance and generate post-event satisfaction surveys.
- Serve as the point person onsite for setup, troubleshooting, and breakdown.
- Track and report on registration numbers and other metrics.
- Willingness to travel as needed for events.
Requirements and skills
- Recent college graduate with a B.S. in Marketing or a related field.
- Approximately 1 year of experience in marketing and/or communications, including internships.
- Highly proficient in Google applications (Docs, Sheets, Slides) and Eventbrite.
- Active contributor to social media channels (Twitter, Instagram, LinkedIn, Facebook).
- Highly organized with outstanding attention to detail.
- Tenacious, collaborative spirit with a strong customer focus.
- Strong communication skills and the ability to think on your feet.
Frequently asked questions
- What does a Marketing Events Coordinator do?
- A Marketing Events Coordinator plans, organizes, and executes marketing events to promote a company’s brand and products, ensuring each event meets its objectives.
- What are the duties and responsibilities of a Marketing Events Coordinator?
- Their duties include developing event project plans, working with vendors, creating event agendas, promoting events on social media, and tracking event success metrics.
- What makes a good Marketing Events Coordinator?
- A good coordinator is highly organized, detail-oriented, possesses strong communication skills, and has a creative yet analytical approach to event planning and execution.
- Who does a Marketing Events Coordinator work with?
- They work closely with marketing, sales, product teams, vendors, and industry speakers to ensure successful event outcomes.
- How important is social media in a Marketing Events Coordinator's role?
- Social media is crucial for promoting events, engaging attendees, and amplifying the reach and impact of marketing events to a broader audience.