Referral bonus programs are designed to motivate employees to recommend qualified candidates. Your referral bonus program announcement email should include:
- What qualifies as a successful referral (e.g. referred candidate is hired or stays in the company for X months)
- What the rewards are for each successful referral
- What limitations apply, like excluding past candidates
- What the employee referral process is, and any strategies for success
Customize this email to add the specific monetary and/or non-monetary rewards your company offers to referrers. Make sure that your tone encourages employees to refer qualified candidates not only as part of a bonus program, but also to create a productive workplace.
Communicate specific openings with our employee referral program sample email. And if you’re not sure where to start, here are some ideas and tips on building your first employee referral program.
How to send an Employee Referral Bonus Program Announcement Email
Subject line: Introducing Employee Referral Bonus Program / Help us grow! / We are hiring! Can you help?
As you know, here at [Company_name], we are always looking to grow our teams with talented people, just like you. That’s why, we are excited to announce our Employee Referral Bonus Program. Refer qualified candidates and as a “thank you,” we will offer you [add specific rewards for referrers, e.g. “a discount for X”, “$ X bonus per hire” or “ an additional PTO day.”]
In order to be eligible for the referral bonus, you need to [add specific criteria, e.g. “be working in our company for X months” or “refer a candidate who hasn’t previously applied for a role in our company.”]
If you know someone who you think would be a good fit for our company, let us know. [It’s best to be clear about the employee referral process, e.g. contact the HR department via email or add candidate’s details to the company’s ATS.]
For more details about the employee referral bonus program, don’t hesitate to contact [add appropriate person’s name and contact details, e.g. recruiter’s name with a link to their email]. Also, don’t forget to check our careers page [add link] regularly for new openings.
Want to learn more about Employee Referrals? Don’t miss our employee referral complete guide.