The following offer letter template for sales candidates contains placeholders where you can fill in your company’s data. Feel free to tweak the tone and modify employment terms.
Keep in mind that this template is not a legal document and may not take into account all relevant local or national laws. Please ask your attorney or HR to review your finalized job offer letter.
Tips on how to modify this sales job offer letter template
The sales industry is notorious for its high turnover. When modifying this template, make sure your job offers compel your best candidates to not only accept, but stay with your company. Here are a few ways to create more attractive sales job offers:
Create clear compensation plans with attainable goals. Compensation packages for salespeople often include performance-based commission or standard bonuses (when the entire sales team achieves quotas, or when the entire company achieves its goals.) Offer letters to candidates for sales positions should clearly describe any:
- Base salary
- Commission structure
- Sales metrics (e.g. quotas)
Incentivize overachievement. Motivate potential sales hires to go beyond targets by offering incentives when they outperform their established goals. Mention any accelerated commissions sales representatives might be entitled to if they close X amount over quota, or sales contests you host teamwide.
Sell yourself. Salespeople need to be able to sell your product, so make sure to highlight how sellable your product or service is. Here’s how:
- Mention your various sales teams (e.g. account management, account executives) or number of sales employees. (e.g. “You’ll be joining an X-person team”)
- Highlight your mission (e.g. “We are delighted to offer you the X position, where we aim to [insert mission statement]”)
- List any other unique qualities about your company or team. For example:
- Mentorship opportunities
- Potential for promotion and growth
Note that your offer letter should echo what you’ve already discussed with candidates during the hiring process (e.g. working schedule, shifts and travel expense reimbursements.) Also, to make sure your job offer is attractive, mention any employee perks and benefits you offer.
Here’s a sample sales job offer email template to introduce your formal job offer letter:
Sales Job offer email template
Email subject line: [Company_name] Job offer / Job offer from [Company_name]
We’re delighted to extend this offer of employment for the position of [Job title] with [Company_name]. Please find below an overview of terms and conditions for your anticipated employment with us:
Position: [e.g. You will be working as a [Job_title] and reporting to the [e.g. Sales] department supervisor.]
Working hours: [e.g. 40 hours per week in rotating 8-hour shifts, Monday to Saturday.]
Compensation: [e.g. Your annual base salary will be $X (gross) plus Y% commission on sales.]
Bonus: [Mention any bonus options you offer, e.g. X% of your base salary based on annual team target.]
Benefits: [e.g. As a full-time employee, you will be eligible for the benefits that [Company_name] offers. These benefits include:]
[Health and dental insurance plan]
[X days of paid vacation leave per year]
[Regular sales trainings, including workshops and conferences]
[Full expense reimbursement when participating in events]
[Stock option plan]
[You will also be eligible for any additional employee benefits that the company may provide in the future.]
Please find attached a detailed offer letter with terms and conditions of employment.
We would like to have your response by [date.] If you accept this offer, your start date will be [Start Date] or another mutually agreed upon date. In the meantime, please feel free to contact me or [Manager_name] via email or phone at [provide contact details], if you have any questions.
We are all looking forward to having you on our team.
Sales Job offer letter template – attachment
Job offer format – Table of contents
II. Cash compensation
III. Commission potential
IV. Bonus options
V. Employee benefits
VI. Privacy and confidentiality agreements
VII. Termination conditions
VIII. Interpretation, Amendment and Enforcement
Your title will be [Job_title], and you will report to the Company’s [Manager’s job_title].
This is a [full-time/part-time] position requiring approximately [e.g. 40] hours per week. You will be working [five days per week, eight hours per day] in rotating shifts. These shifts can be [9am-5pm and 1pm-9pm, from Monday to Saturday.] The shifts will be scheduled [on a monthly basis.]
Employment with the Company is for no specific period of time. Your employment with the Company will be “at will,” meaning that either you or the Company may terminate your employment at any time and for any reason, with or without cause. Any contrary representations that may have been made to you are superseded by this letter agreement. This is the full and complete agreement between you and the Company on this term. Although your job duties, title, compensation and benefits, as well as the Company’s personnel policies and procedures, may change from time to time, the “at will” nature of your employment may only be changed in an express written agreement signed by you and a duly authorized officer of the Company (other than you).
II. Cash Compensation
The Company will pay you a starting salary at the rate of $[Gross annual salary] per year, payable in accordance with the Company’s standard payroll schedule, beginning [start day] and you will receive your first pay [date]. This salary will be subject to adjustment pursuant to the Company’s employee compensation policies in effect at the time.
All forms of compensation referred to in this letter agreement are subject to reduction to reflect applicable withholding and payroll taxes and other deductions required by law.
You are encouraged to obtain your own tax advice regarding your compensation from the Company. You agree that the Company does not have a duty to design its compensation policies in a manner that minimizes your tax liabilities and you will not make any claim against the Company or its Board of Directors related to tax liabilities arising from your compensation.
III. Commission potential
In addition to your base salary, you will receive [X]% commission on individual sales. The amount of the commission will be calculated on a [e.g. monthly or quarterly basis] and will be added to payroll.
You will also be eligible for an overachievement commission when you exceed [monthly / quarterly / annual] sales quotas. In this case, your commission will be calculated based on an accelerated rate of [X]% of your annual base salary.
IV. Bonus options
You will be eligible for a Standard bonus for each fiscal year of the Company. The bonus (if any) will be awarded based on annual Sales department targets. These targets will be established by the Company’s Chief Executive Officer and approved by [the Company’s Board of Directors and/or the VP of Sales]. Your bonus will be equal to [X]% of your annual base salary. Any bonus for the fiscal year in which your employment begins will be prorated, based on the number of days you are employed by the Company during that fiscal year. Any bonus for a fiscal year will be paid within [number] months after the close of that fiscal year, but only if you are still employed by the Company at the time of payment. The determinations of the Company’s Board of Directors with respect to your bonus will be final and binding.
V. Employee Benefits
As a regular employee of the Company, you will be eligible to participate in a number of Company-sponsored benefits.
The Company offers a comprehensive employee benefits program, including:
Health and dental insurance
As all Company employees, you will be eligible for the health and dental insurance plans we offer. Specific terms and conditions may change upon vendor’s decision.
You will be eligible for [number] days of paid vacation leave per year. Paid time off is additional to sick days, bank holidays and days that the company does not operate.
You will be eligible for an annual training budget, as part of our professional development initiative for all employees. This can be used for educational materials, like books or other resources, subscriptions to online courses or tickets to conferences and workshops, upon manager’s approval.
Travel expense reimbursement
You will receive full reimbursement for travel expenses related to events you participate in as part of your job, upon manager’s approval. These expenses include transportation, lodging and meals. The exact terms of travel expense reimbursements are described in the Company’s travel policy.
Subject to the approval of the Company’s Board of Directors or its Compensation Committee, and following the adoption by the Company of an equity incentive plan, you will be granted an option to purchase [number] shares of the Common Stock of the Company or of its parent (the “Option”). The exercise price per share of the Option will be determined by the Board of Directors or the Compensation Committee when the Option is granted. The Option will be subject to the terms and conditions applicable to options granted under the Company’s Stock Plan (as adopted, the “Plan”), as described in the Plan and the applicable Stock Option Agreement. You will vest in 25% of the Option shares after 12 months of continuous service, and the balance will vest in equal monthly installments over the next 36 months of continuous service, as described in the applicable Stock Option Agreement.
VI. Privacy and confidentiality agreements
You are required to observe and uphold all of the Company’s privacy policies and procedures as implemented or varied from time to time. Collection, storage, access to and dissemination of employee personal information will be in accordance with privacy legislation.
Conflict of Interest Policy
While you are employed at this Company, you will not engage in any other employment, consulting or other business activity (whether full-time or part-time) that would create a conflict of interest with the Company. By signing this letter of agreement, you confirm that you have no contractual commitments or other legal obligations that would prohibit you from performing your duties for the Company.
Proprietary Information and Inventions Agreement
Like all Company employees, you will be required, as a condition of your employment with the Company, to sign the Company’s standard Proprietary Information and Inventions Agreement.
VII. Termination conditions
The Company reserves the right to terminate employment of any employee for just cause at any time without notice and without payment in lieu of notice. The Company will be entitled to terminate your employment for any reason other than for just cause, upon providing to you such minimum notice as required by law.
VII. Interpretation, Amendment and Enforcement
This letter agreement supersedes and replaces any prior agreements, representations or understandings (whether written, oral, implied or otherwise) between you and the Company and constitute the complete agreement between you and the Company regarding the subject matter set forth herein. This letter agreement may not be amended or modified, except by an express written agreement signed by both you and a duly authorized officer of the Company.
You may indicate your agreement with these terms and accept this offer by signing and dating this agreement by [date the offer expires]. Upon your acceptance of this employment offer, [Company_name] will provide you with the necessary paperwork and instructions.
Company Representative (Sign)
Company Representative (Print)