When sourcing and hiring military veterans for your roles, use online resources to get candidate profiles and contact details:
Beyond niche job sites, use go-to sourcing techniques, like boolean search and social recruiting. You could also attend career fairs specific to military candidates and network with colleges where veterans and service members pursue their studies.
For European candidates, please refer to guidance on using social media for recruiting and collecting candidate information as per the General Data Protection Regulation, or GDPR.
To craft an effective sourcing email to veteran candidates, make sure to:
- Be respectful of their military service
- Explain how you found them and why you contacted them
- Briefly describe the open role
- Include benefits that come with the position (e.g. training, college tuition assistance for family or free/subsidized housing)
Do your research on the candidate’s background. To add a personal touch, mention an achievement of theirs that grabbed your attention. The research will also be useful if the discussion with your potential candidate progresses to an in-person interview.
As with all sourcing emails to passive candidates, make sure you provide relevant information (e.g. your name, company and contact information) and a clear call to action. And if this candidate resides in the EU, make sure to include a link to your privacy notice as the GDPR requires.
Sourcing candidates? People Search from Workable is the fastest, most effective way to find email addresses, resumes, social and professional profiles.
Sample email template for former military service members
Here’s a sample email template you can use to recruit former military service members. You can customize this template to include specific details for your company and open role.
* Note that this email template refers to US veterans, but is easy to customize for other countries, as well.
Subject line: [Company_name] is looking for a [job_title] / Interested in joining our team at [Company_name]?
I am [Your_Name], [your job_title] at [Company_name].
I found your profile on [add specific website or social network] / I got your resume through [e.g. job fair or college] and I was impressed by your achievements while serving in the military. [It’s best to include a specific achievement that grabbed your attention.] Thank you for your service.
Here, at [Company_name], we are always looking to collaborate with skilled and dedicated people and currently, we have an opening for a [job_title – add link to the job description.] Your leadership skills along with your experience as part of a team would be great assets for our company. [Mention benefits that you offer, e.g. “To help our new employees adjust, we offer additional educational packages and on-the-job training sessions” or “Our benefits package includes college tuition assistance for you and your family members.”]
I’d like to tell you a little more about this position and learn a few things about you, as well.
Are you available [include date and time or a period of time, e.g. “sometime this week”]? If so, I’d be happy to set up a call. I’m also happy to coordinate via email or LinkedIn, if you prefer.
I hope you have a great day,