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Designing with a research mindset: tips from UX teams

How do you strengthen ties between design and research to create better products? In this 1-hour event Greek designers share their insights and best practices.

 

User and customer experience is becoming more and more important these days.

According to a study by PWC, 32% of customers would leave a brand they loved after just one bad experience. Another study by SmallBizGenius concluded that a good UI can raise your website’s conversion rate by 200%, while better UX design can increase conversions by up to 400%.

In this session, you’ll hear from experts in the field who will share their experience and expertise.

  • Why it’s so important to make time for research
  • How designers can get involved in usability testing
  • Using research data and insights to inform design
  • Tips around the best research tools and processes

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