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Telemarketer job description

Telemarketers are professionals who are responsible for talking to potential customers on the phone and selling products or soliciting donations. Their duties include tracking customer contact lists, explaining the benefits or advantages of their services, and obtaining payment information if necessary.

Nikoletta Bika
Nikoletta Bika

Nikoletta holds an MSc in HR management and has written extensively about all things HR and recruiting.

Telemarketer responsibilities include:

  • Cold calling people using a given phone directory to sell products or solicit donations
  • Answering incoming calls from prospective customers
  • Using scripts to provide information about product’s features, prices etc. and present their benefits

telemarketer job description

Job brief

We are looking for an enthusiastic Telemarketer to generate sales either by cold calling or answering requests in a fast-paced environment. You will be responsible for influencing existing or potential customers to buy products or services.

A successful telemarketer must be friendly and persuasive. You must be able to understand the customer’s requirements in a short time and present solutions that meet their needs. The ideal candidate will also be patient and cool-tempered to deal with aggressiveness and complaints.

The goal is to promote business growth by expanding the company’s clientele.

Responsibilities

  • Cold call people using a given phone directory to sell products or solicit donations
  • Answer incoming calls from prospective customers
  • Use scripts to provide information about product’s features, prices etc. and present their benefits
  • Ask pertinent questions to understand the customer’s requirements
  • Persuade the customer to buy by demonstrating how merchandise or services meet their needs
  • Record the customer’s personal information accurately in a computer system
  • Deal with complaints or doubts to safeguard the company’s reputation
  • Go the “extra mile” to meet sales quota and facilitate future sales
  • Keep records of calls and sales and record useful information

Requirements and skills

  • Proven experience as telemarketer or similar sales/customer service role
  • Proven track record of successfully meeting sales quotas preferably over the phone
  • Working knowledge of relevant computer programs (e.g. CRM software) and telephone systems
  • Excellent communication and presentation skills
  • Proficient in English
  • Skilled in negotiation and dealing with complaints
  • Persistent and results-oriented
  • Patient and able to handle customer rejection
  • High school diploma; BSc/Ba is a plus

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