{"id":66380,"date":"2020-01-08T11:15:03","date_gmt":"2020-01-08T11:15:03","guid":{"rendered":"https:\/\/resources.workable.com\/?p=66380"},"modified":"2020-02-06T13:18:28","modified_gmt":"2020-02-06T13:18:28","slug":"descricao-do-trabalho-analista-de-marketing-f-m-d","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho","title":{"rendered":"Descri\u00e7\u00e3o do trabalho: Analista de Marketing&nbsp;(f\/m\/d)"},"content":{"rendered":"<p>Publique este modelo de descri\u00e7\u00e3o do trabalho de um <strong>Analista de Marketing<\/strong> em quadros de empregos ou p\u00e1ginas de carreiras on-line para atrair profissionais de marketing qualificados. Fique \u00e0 vontade para modificar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.<\/p>\n<h2>As responsabilidades do Analista de Marketing incluem:<\/h2>\n<ul>\n<li>Analisar os funis de vendas e a inten\u00e7\u00e3o do cliente<\/li>\n<li>Medir o desempenho de campanhas on-line e off-line<\/li>\n<li>Emitir relat\u00f3rios sobre os KPIs de marketing, como clientes potenciais, taxas de convers\u00e3o, tr\u00e1fego de sites e engajamento nas m\u00eddias sociais<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Publique este modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing em quadros de empregos ou p\u00e1ginas de carreiras on-line para atrair profissionais de marketing qualificados. Fique \u00e0 vontade para modificar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades. As responsabilidades do Analista de Marketing incluem: Analisar os funis de vendas [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1048,1343],"tags":[],"class_list":["post-66380","post","type-post","status-publish","format-standard","hentry","category-descricoes-de-cargo","category-descricoes-do-trabalho-relacionado-com-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing | Workable<\/title>\n<meta name=\"description\" content=\"Publique este modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing em quadros de empregos ou p\u00e1ginas de carreiras on-line para atrair profissionais de marketing qualificados. Fique \u00e0 vontade para modificar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descri\u00e7\u00e3o do trabalho: Analista de Marketing (f\/m\/d)\" \/>\n<meta property=\"og:description\" content=\"Publique este modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing em quadros de empregos ou p\u00e1ginas de carreiras on-line para atrair profissionais de marketing qualificados. Fique \u00e0 vontade para modificar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:18:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2024\/02\/workable_thumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christina Pavlou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Pavlou\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho#article\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho\"},\"author\":{\"name\":\"Christina Pavlou\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/b23289d8d63331621eee9e69103cd603\"},\"headline\":\"Descri\u00e7\u00e3o do trabalho: Analista de Marketing&nbsp;(f\/m\/d)\",\"datePublished\":\"2020-01-08T11:15:03+00:00\",\"dateModified\":\"2020-02-06T13:18:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho\"},\"wordCount\":106,\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#organization\"},\"articleSection\":[\"Descri\u00e7\u00f5es de cargo\",\"Descri\u00e7\u00f5es do trabalho relacionado com marketing\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho\",\"url\":\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho\",\"name\":\"Modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing | Workable\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#website\"},\"datePublished\":\"2020-01-08T11:15:03+00:00\",\"dateModified\":\"2020-02-06T13:18:28+00:00\",\"description\":\"Publique este modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing em quadros de empregos ou p\u00e1ginas de carreiras on-line para atrair profissionais de marketing qualificados. Fique \u00e0 vontade para modificar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.\",\"breadcrumb\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/resources.workable.com\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descri\u00e7\u00e3o do trabalho: Analista de Marketing&nbsp;(f\/m\/d)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#website\",\"url\":\"https:\/\/resources.workable.com\/pt-br\/\",\"name\":\"Recruiting Resources: How to Recruit and Hire Better\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/resources.workable.com\/pt-br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#organization\",\"name\":\"Workable\",\"url\":\"https:\/\/resources.workable.com\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png\",\"contentUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png\",\"width\":150,\"height\":25,\"caption\":\"Workable\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/business.facebook.com\/workable\/\",\"https:\/\/x.com\/workable\",\"https:\/\/www.linkedin.com\/company\/workable-hr\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/b23289d8d63331621eee9e69103cd603\",\"name\":\"Christina Pavlou\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg\",\"caption\":\"Christina Pavlou\"},\"description\":\"Christina Pavlou was a writer at Workable for nearly four years, and previously a recruiter. She writes about diversity in the workplace and reports on the shape of things to come. You can find her on LinkedIn and Twitter.\",\"url\":\"https:\/\/resources.workable.com\/pt-br\/author\/christina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing | Workable","description":"Publique este modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing em quadros de empregos ou p\u00e1ginas de carreiras on-line para atrair profissionais de marketing qualificados. Fique \u00e0 vontade para modificar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho\/","og_locale":"pt_BR","og_type":"article","og_title":"Descri\u00e7\u00e3o do trabalho: Analista de Marketing (f\/m\/d)","og_description":"Publique este modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing em quadros de empregos ou p\u00e1ginas de carreiras on-line para atrair profissionais de marketing qualificados. Fique \u00e0 vontade para modificar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.","og_url":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho","og_site_name":"Recruiting Resources: How to Recruit and Hire Better","article_publisher":"https:\/\/business.facebook.com\/workable\/","article_published_time":"2020-01-08T11:15:03+00:00","article_modified_time":"2020-02-06T13:18:28+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2024\/02\/workable_thumb.png","type":"image\/png"}],"author":"Christina Pavlou","twitter_card":"summary_large_image","twitter_creator":"@workable","twitter_site":"@workable","twitter_misc":{"Escrito por":"Christina Pavlou"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho#article","isPartOf":{"@id":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho"},"author":{"name":"Christina Pavlou","@id":"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/b23289d8d63331621eee9e69103cd603"},"headline":"Descri\u00e7\u00e3o do trabalho: Analista de Marketing&nbsp;(f\/m\/d)","datePublished":"2020-01-08T11:15:03+00:00","dateModified":"2020-02-06T13:18:28+00:00","mainEntityOfPage":{"@id":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho"},"wordCount":106,"publisher":{"@id":"https:\/\/resources.workable.com\/pt-br\/#organization"},"articleSection":["Descri\u00e7\u00f5es de cargo","Descri\u00e7\u00f5es do trabalho relacionado com marketing"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho","url":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho","name":"Modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing | Workable","isPartOf":{"@id":"https:\/\/resources.workable.com\/pt-br\/#website"},"datePublished":"2020-01-08T11:15:03+00:00","dateModified":"2020-02-06T13:18:28+00:00","description":"Publique este modelo de descri\u00e7\u00e3o do trabalho de um Analista de Marketing em quadros de empregos ou p\u00e1ginas de carreiras on-line para atrair profissionais de marketing qualificados. Fique \u00e0 vontade para modificar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.","breadcrumb":{"@id":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/resources.workable.com\/pt-br\/analista-de-marketing-descricao-do-trabalho#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resources.workable.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Descri\u00e7\u00e3o do trabalho: Analista de Marketing&nbsp;(f\/m\/d)"}]},{"@type":"WebSite","@id":"https:\/\/resources.workable.com\/pt-br\/#website","url":"https:\/\/resources.workable.com\/pt-br\/","name":"Recruiting Resources: How to Recruit and Hire Better","description":"","publisher":{"@id":"https:\/\/resources.workable.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resources.workable.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/resources.workable.com\/pt-br\/#organization","name":"Workable","url":"https:\/\/resources.workable.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/resources.workable.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","width":150,"height":25,"caption":"Workable"},"image":{"@id":"https:\/\/resources.workable.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/workable\/","https:\/\/x.com\/workable","https:\/\/www.linkedin.com\/company\/workable-hr\/"]},{"@type":"Person","@id":"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/b23289d8d63331621eee9e69103cd603","name":"Christina Pavlou","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg","caption":"Christina Pavlou"},"description":"Christina Pavlou was a writer at Workable for nearly four years, and previously a recruiter. She writes about diversity in the workplace and reports on the shape of things to come. You can find her on LinkedIn and Twitter.","url":"https:\/\/resources.workable.com\/pt-br\/author\/christina\/"}]}},"modified_by":"Zina Panagopoulou","custom_fields":{"brief":"Estamos procurando um Analista de Marketing que pesquise e identifique outros meios para desenvolver nossa marca e adquirir novos clientes.\r\n\r\nAs responsabilidades do Analista de Marketing incluem monitorar os custos de publicidade, pesquisar o comportamento do consumidor e explorar tend\u00eancias e oportunidades de mercado. Para ser bem-sucedido nessa fun\u00e7\u00e3o, \u00e9 preciso ter experi\u00eancia com campanhas de PPC e se sentir confort\u00e1vel com o processamento e a an\u00e1lise de dados de marketing.\r\n\r\nBasicamente, o candidato selecionado nos ajudar\u00e1 a garantir um gasto eficiente de nosso or\u00e7amento de marketing e um foco preciso em nosso p\u00fablico-alvo por meio de campanhas bem-sucedidas.","requirements":"<ul>\r\n \t<li>Experi\u00eancia profissional como Analista de Marketing ou fun\u00e7\u00e3o similar<\/li>\r\n \t<li>Expertise em Google Analytics<\/li>\r\n \t<li>Excelente compreens\u00e3o das estrat\u00e9gias de campanha de SEM e pr\u00e1ticas de SEO<\/li>\r\n \t<li>Experi\u00eancia com campanhas de PPC<\/li>\r\n \t<li>Bom conhecimento de MS Excel<\/li>\r\n \t<li>Habilidades anal\u00edticas<\/li>\r\n \t<li>Bacharelado em Marketing ou \u00e1rea relacionada<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Analisar os funis de vendas e a inten\u00e7\u00e3o do cliente<\/li>\r\n \t<li>Medir o ROI de campanhas de publicidade on-line e off-line<\/li>\r\n \t<li>Emitir relat\u00f3rios sobre os KPIs de marketing, como clientes potenciais, taxas de convers\u00e3o, tr\u00e1fego de sites e engajamento nas m\u00eddias sociais<\/li>\r\n \t<li>Rastrear as m\u00e9tricas de campanhas de e-mail (entrega, abertura, taxas de cliques)<\/li>\r\n \t<li>Monitorar a distribui\u00e7\u00e3o do or\u00e7amento e o desempenho de campanhas publicit\u00e1rias pagas<\/li>\r\n \t<li>Realizar pesquisas competitivas e analisar dados de padr\u00e3o de refer\u00eancia<\/li>\r\n \t<li>Recomendar otimiza\u00e7\u00f5es do site e de campanhas<\/li>\r\n \t<li>Pesquisar e implementar ferramentas de marketing para apoiar nossos projetos promocionais (softwares de automa\u00e7\u00e3o, agendamento de m\u00eddia social etc.)<\/li>\r\n \t<li>Trabalhar em estreita colabora\u00e7\u00e3o com as equipes de vendas e de marketing para identificar oportunidades de aquisi\u00e7\u00e3o de novos clientes<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/66380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/comments?post=66380"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/66380\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/media?parent=66380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/categories?post=66380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/tags?post=66380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}