{"id":66369,"date":"2020-01-08T11:15:03","date_gmt":"2020-01-08T11:15:03","guid":{"rendered":"https:\/\/resources.workable.com\/?p=66369"},"modified":"2020-02-06T13:18:31","modified_gmt":"2020-02-06T13:18:31","slug":"descricao-do-trabalho-estrategista-de-marca-f-m-d","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/pt-br\/estrategista-de-marca-descricao-do-trabalho","title":{"rendered":"Descri\u00e7\u00e3o do trabalho: Estrategista de Marca&nbsp;(f\/m\/d)"},"content":{"rendered":"<p>Use este modelo de descri\u00e7\u00e3o do trabalho de um <strong>Estrategista de Marca<\/strong> para atrair profissionais de marketing qualificados. Sinta-se \u00e0 vontade para personalizar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.<\/p>\n<h2>As responsabilidades do Estrategista de Marca incluem:<\/h2>\n<ul>\n<li>Reunir feedback de vendas e analisar o comportamento do consumidor para definir o posicionamento de nossa empresa<\/li>\n<li>Elaborar nossa estrat\u00e9gia de diferencia\u00e7\u00e3o<\/li>\n<li>Instruir nossa equipe criativa sobre os projetos de marketing em que ela est\u00e1 trabalhando (por exemplo, livros eletr\u00f4nicos, campanhas por e-mail e banners publicit\u00e1rios)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Use este modelo de descri\u00e7\u00e3o do trabalho de um Estrategista de Marca para atrair profissionais de marketing qualificados. Sinta-se \u00e0 vontade para personalizar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades. As responsabilidades do Estrategista de Marca incluem: Reunir feedback de vendas e analisar o comportamento do consumidor para definir o posicionamento [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1048,1343],"tags":[],"class_list":["post-66369","post","type-post","status-publish","format-standard","hentry","category-descricoes-de-cargo","category-descricoes-do-trabalho-relacionado-com-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Descri\u00e7\u00e3o do trabalho de um Estrategista de Marca | Workable<\/title>\n<meta name=\"description\" content=\"Use este modelo de descri\u00e7\u00e3o do trabalho de um Estrategista de Marca para atrair profissionais de marketing qualificados. Sinta-se \u00e0 vontade para personalizar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/pt-br\/estrategista-de-marca-descricao-do-trabalho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descri\u00e7\u00e3o do trabalho: Estrategista de Marca (f\/m\/d)\" \/>\n<meta property=\"og:description\" content=\"Use este modelo de descri\u00e7\u00e3o do trabalho de um Estrategista de Marca para atrair profissionais de marketing qualificados. Sinta-se \u00e0 vontade para personalizar as atribui\u00e7\u00f5es e requisitos de trabalho com base nas suas necessidades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/pt-br\/estrategista-de-marca-descricao-do-trabalho\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2024\/02\/workable_thumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christina Pavlou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Pavlou\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/estrategista-de-marca-descricao-do-trabalho#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/estrategista-de-marca-descricao-do-trabalho\"},\"author\":{\"name\":\"Christina Pavlou\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/b23289d8d63331621eee9e69103cd603\"},\"headline\":\"Descri\u00e7\u00e3o do trabalho: Estrategista de Marca&nbsp;(f\\\/m\\\/d)\",\"datePublished\":\"2020-01-08T11:15:03+00:00\",\"dateModified\":\"2020-02-06T13:18:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/estrategista-de-marca-descricao-do-trabalho\"},\"wordCount\":102,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/#organization\"},\"articleSection\":[\"Descri\u00e7\u00f5es de cargo\",\"Descri\u00e7\u00f5es do trabalho relacionado com marketing\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/estrategista-de-marca-descricao-do-trabalho\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/estrategista-de-marca-descricao-do-trabalho\",\"name\":\"Descri\u00e7\u00e3o do trabalho de um Estrategista de Marca | Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/#website\"},\"datePublished\":\"2020-01-08T11:15:03+00:00\",\"dateModified\":\"2020-02-06T13:18:31+00:00\",\"description\":\"Use este modelo de descri\u00e7\u00e3o do trabalho de um Estrategista de Marca para atrair profissionais de marketing qualificados. 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Para ser bem-sucedido nessa fun\u00e7\u00e3o, \u00e9 preciso ter vasta experi\u00eancia em gest\u00e3o de marcas e um bom entendimento de nossa ind\u00fastria.\r\n\r\nBasicamente, o candidato selecionado dever\u00e1 garantir que a mensagem e o tom de nossa marca sejam compat\u00edveis com todos os canais on-line e off-line.","requirements":"<ul>\r\n \t<li>Experi\u00eancia profissional como Estrategista de Marca ou fun\u00e7\u00e3o similar em Marketing<\/li>\r\n \t<li>Portf\u00f3lio de projetos de constru\u00e7\u00e3o de marca \u00e9 uma vantagem<\/li>\r\n \t<li>Excelente entendimento do mix completo de marketing<\/li>\r\n \t<li>Experi\u00eancia no desenvolvimento de estrat\u00e9gias de marketing com base na segmenta\u00e7\u00e3o de mercado<\/li>\r\n \t<li>Pensamento orientado a dados<\/li>\r\n \t<li>Criatividade<\/li>\r\n \t<li>Habilidades de reda\u00e7\u00e3o e comunica\u00e7\u00e3o<\/li>\r\n \t<li>Bacharelado\/mestrado em Marketing ou \u00e1rea relacionada<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Reunir feedback de vendas e analisar o comportamento do consumidor para definir o posicionamento de nossa empresa<\/li>\r\n \t<li>Elaborar nossa estrat\u00e9gia de diferencia\u00e7\u00e3o<\/li>\r\n \t<li>Criar diretrizes que definam a voz da nossa empresa on-line e off-line (incluindo terminologia e slogans)<\/li>\r\n \t<li>Instruir nossa equipe criativa sobre os projetos de marketing em que ela est\u00e1 trabalhando (por exemplo, livros eletr\u00f4nicos, campanhas por e-mail e banners publicit\u00e1rios)<\/li>\r\n \t<li>Realizar pesquisas sobre a concorr\u00eancia para identificar nossos pontos fortes e fracos<\/li>\r\n \t<li>Criar campanhas promocionais para novos produtos e mercados<\/li>\r\n \t<li>Desenvolver nossa estrat\u00e9gia de m\u00eddia social<\/li>\r\n \t<li>Avaliar o desempenho de nossas campanhas e eventos de publicidade<\/li>\r\n \t<li>Analisar tend\u00eancias de mercado e identificar novas oportunidades e desafios<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/66369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/comments?post=66369"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/66369\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/media?parent=66369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/categories?post=66369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/tags?post=66369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}