{"id":65558,"date":"2020-01-08T11:14:48","date_gmt":"2020-01-08T11:14:48","guid":{"rendered":"https:\/\/resources.workable.com\/?p=65558"},"modified":"2020-02-06T13:22:25","modified_gmt":"2020-02-06T13:22:25","slug":"descricao-do-trabalho-gerente-de-marketing-f-m-d","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho","title":{"rendered":"Descri\u00e7\u00e3o do trabalho: Gerente de Marketing (f\/m\/d)"},"content":{"rendered":"

Use este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing<\/strong> para anunciar as vagas dispon\u00edveis e atrair profissionais de marketing qualificados. Ajuste as atribui\u00e7\u00f5es e requisitos de trabalho com base nas necessidades do seu departamento de marketing.<\/span><\/p>\n

O que faz um Gerente de Marketing?<\/span><\/h2>\n

As responsabilidades do Gerente de Marketing\u00a0incluem:<\/h3>\n
    \n
  • Desenvolver estrat\u00e9gias e t\u00e1ticas para aumentar a reputa\u00e7\u00e3o da empresa e direcionar tr\u00e1fego qualificado<\/span><\/li>\n
  • Implantar campanhas de marketing bem-sucedidas, da concep\u00e7\u00e3o \u00e0 execu\u00e7\u00e3o<\/span><\/li>\n
  • Experimentar v\u00e1rios canais de aquisi\u00e7\u00e3o org\u00e2nica e paga<\/span><\/li>\n<\/ul>\n

    \"descri\u00e7\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"

    Use este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing para anunciar as vagas dispon\u00edveis e atrair profissionais de marketing qualificados. Ajuste as atribui\u00e7\u00f5es e requisitos de trabalho com base nas necessidades do seu departamento de marketing. O que faz um Gerente de Marketing? As responsabilidades do Gerente de Marketing\u00a0incluem: Desenvolver estrat\u00e9gias e […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1048,1343],"tags":[1344],"class_list":["post-65558","post","type-post","status-publish","format-standard","hentry","category-descricoes-de-cargo","category-descricoes-do-trabalho-relacionado-com-marketing","tag-sample-marketing-pt-br"],"acf":[],"yoast_head":"\nModelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing | Workable<\/title>\n<meta name=\"description\" content=\"Use este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing para anunciar as vagas dispon\u00edveis e atrair candidatos qualificados. Ajuste as atribui\u00e7\u00f5es e requisitos de trabalho com base nas necessidades do seu departamento de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descri\u00e7\u00e3o do trabalho: Gerente de Marketing (f\/m\/d)\" \/>\n<meta property=\"og:description\" content=\"Use este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing para anunciar as vagas dispon\u00edveis e atrair candidatos qualificados. Ajuste as atribui\u00e7\u00f5es e requisitos de trabalho com base nas necessidades do seu departamento de marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:14:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:22:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/09\/marketing-manager-640x230.jpg\" \/>\n<meta name=\"author\" content=\"Eleni Kourmentza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Kourmentza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho#article\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho\"},\"author\":{\"name\":\"Eleni Kourmentza\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88\"},\"headline\":\"Descri\u00e7\u00e3o do trabalho: Gerente de Marketing (f\/m\/d)\",\"datePublished\":\"2020-01-08T11:14:48+00:00\",\"dateModified\":\"2020-02-06T13:22:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho\"},\"wordCount\":105,\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/09\/marketing-manager-640x230.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descri\u00e7\u00f5es de cargo\",\"Descri\u00e7\u00f5es do trabalho relacionado com marketing\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho\",\"url\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho\",\"name\":\"Modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing | Workable\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho#primaryimage\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-descricao-do-trabalho#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/09\/marketing-manager-640x230.jpg\",\"datePublished\":\"2020-01-08T11:14:48+00:00\",\"dateModified\":\"2020-02-06T13:22:25+00:00\",\"description\":\"Use este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing para anunciar as vagas dispon\u00edveis e atrair candidatos qualificados. 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Estamos procurando um profissional de marketing flex\u00edvel e vers\u00e1til que ser\u00e1 respons\u00e1vel pelo crescimento de nossos canais de vendas de entrada.<\/span> <span style=\"font-weight: 400;\">As responsabilidades do gerente de marketing incluem rastrear e analisar o desempenho de campanhas publicit\u00e1rias, gerenciar o or\u00e7amento de marketing e garantir que todo o material de marketing esteja alinhado com a identidade de nossa marca. Para ser bem-sucedido nessa fun\u00e7\u00e3o, \u00e9 preciso ter experi\u00eancia pr\u00e1tica com ferramentas de web analytics e capacidade de transformar ideias criativas em projetos de publicidade eficazes. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Basicamente, o candidato selecionado nos ajudar\u00e1 a criar e manter uma marca forte e consistente por meio de uma ampla variedade de canais de marketing on-line e off-line. <\/span>","requirements":"<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experi\u00eancia comprovada em marketing, juntamente com o potencial e a atitude necess\u00e1rios para aprender<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experi\u00eancia comprovada na identifica\u00e7\u00e3o de p\u00fablicos-alvo e na elabora\u00e7\u00e3o e lideran\u00e7a criativa de campanhas de marketing de canais que envolvam, eduquem e motivem<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00f3lido conhecimento das ferramentas de an\u00e1lise de sites (por exemplo, Google Analytics, NetInsight, Omniture e WebTrends)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experi\u00eancia na configura\u00e7\u00e3o e otimiza\u00e7\u00e3o de campanhas do Google Adwords<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conhecimento e desenvoltura para trabalhar com n\u00fameros, com compreens\u00e3o das m\u00e9tricas e capacidade de processar dados com planilhas<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Senso de est\u00e9tica, paix\u00e3o por \u00f3timos textos e comunica\u00e7\u00e3o inteligente<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informado sobre as \u00faltimas tend\u00eancias e melhores pr\u00e1ticas em marketing e medi\u00e7\u00e3o on-line<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bacharelado\/mestrado em Marketing ou \u00e1rea relacionada<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Desenvolver estrat\u00e9gias e t\u00e1ticas para divulgar a empresa e direcionar tr\u00e1fego qualificado at\u00e9 a nossa porta de entrada<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implantar campanhas de marketing bem-sucedidas e ser respons\u00e1vel pela implementa\u00e7\u00e3o, da concep\u00e7\u00e3o \u00e0 execu\u00e7\u00e3o<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experimentar uma variedade de canais de aquisi\u00e7\u00e3o org\u00e2nica e paga, como cria\u00e7\u00e3o de conte\u00fado, curadoria de conte\u00fado, campanhas de pagamento por clique, gest\u00e3o de eventos, publicidade, m\u00eddia social, campanhas de gera\u00e7\u00e3o de ofertas, reda\u00e7\u00e3o e an\u00e1lise de desempenho<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produzir conte\u00fado valioso e atraente para nosso site e blog que atraia e conquiste nossos grupos-alvo<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Criar relacionamentos estrat\u00e9gicos e formar parcerias com os principais players, ag\u00eancias e fornecedores do setor<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preparar e monitorar o or\u00e7amento de marketing trimestral e anual e alocar fundos com sabedoria<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supervisionar e aprovar material de marketing, desde banners de sites at\u00e9 folhetos impressos e estudos de caso<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Medir e relatar o desempenho de campanhas de marketing, obter insights e realizar uma avalia\u00e7\u00e3o em rela\u00e7\u00e3o aos objetivos<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analisar o comportamento do consumidor e ajustar as campanhas de e-mail e publicidade adequadamente<\/span><\/li>\r\n<\/ul>","see_more":"<h2><span style=\"font-weight: 400;\">Mais recursos:<\/span><\/h2>\r\n<h3><span style=\"font-weight: 400;\">Cargos similares incluem:<\/span><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/resources.workable.com\/digital-marketing-manager-job-description\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do trabalho de um Gerente de Marketing Digital<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/resources.workable.com\/product-marketing-manager-job-description\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do trabalho de um Gerente de Marketing de Produto<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/resources.workable.com\/marketing-strategist-job-description\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do trabalho de um Estrategista de Marketing<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/resources.workable.com\/marketing-director-job-description\"><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o do trabalho de um Diretor de Marketing<\/span><\/a><\/li>\r\n<\/ul>\r\n<h3><span style=\"font-weight: 400;\">Quer saber como avaliar candidatos?<\/span><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consulte nossas <a href=\"https:\/\/resources.workable.com\/marketing-manager-interview-questions\">perguntas de entrevista para Gerente de Marketing<\/a>.<\/span><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/65558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/comments?post=65558"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/65558\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/media?parent=65558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/categories?post=65558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/tags?post=65558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}