{"id":65515,"date":"2020-01-08T11:14:47","date_gmt":"2020-01-08T11:14:47","guid":{"rendered":"https:\/\/resources.workable.com\/?p=65515"},"modified":"2020-02-06T13:25:40","modified_gmt":"2020-02-06T13:25:40","slug":"descricao-do-trabalho-gerente-de-marketing-digital-f-m-d","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marketing-digital-descricao-do-trabalho","title":{"rendered":"Descri\u00e7\u00e3o do trabalho: Gerente de Marketing Digital&nbsp;(f\/m\/d)"},"content":{"rendered":"<p>Este modelo de descri\u00e7\u00e3o do trabalho de um <strong>Gerente de Marketing Digital\u00a0<\/strong>foi otimizado para postagem em quadros de empregos ou p\u00e1ginas de carreiras on-line e pode ser facilmente personalizado para a sua empresa.<\/p>\n<h2>Responsabilidades do Gerente de Marketing Digital incluem:<\/h2>\n<ul>\n<li>Planejar campanhas de marketing digital, incluindo internet, SEO\/SEM, e-mail, m\u00eddia social e exibir an\u00fancios<\/li>\n<li>Manter nossa presen\u00e7a nas m\u00eddias sociais em todos os canais digitais<\/li>\n<li>Avaliar\u00a0e gerar relat\u00f3rios sobre o desempenho de todas as campanhas de marketing digital<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-65528 alignnone\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/04\/digital-mark-manager-640x230.jpg\" alt=\"descri\u00e7\u00e3o do trabalho de um gerente de marketing digital\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/04\/digital-mark-manager.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/04\/digital-mark-manager-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/04\/digital-mark-manager-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em><strong>Contratando um Gerente de Marketing Digital? Inscreva-se no teste gratuito de 15 dias do Workable para <a href=\"https:\/\/www.workable.com\/post-jobs-for-free\/customize?wid=226&amp;utm_page=digital-marketing-manager-job-description&amp;utm_program=ad-unit-right&amp;utm_tracking=job-descriptions-marketing-job-descriptions\">publicar seu an\u00fancio<\/a> e contratar melhor e mais rapidamente.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing Digital\u00a0foi otimizado para postagem em quadros de empregos ou p\u00e1ginas de carreiras on-line e pode ser facilmente personalizado para a sua empresa. Responsabilidades do Gerente de Marketing Digital incluem: Planejar campanhas de marketing digital, incluindo internet, SEO\/SEM, e-mail, m\u00eddia social e exibir an\u00fancios Manter [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1048,1343],"tags":[1344],"class_list":["post-65515","post","type-post","status-publish","format-standard","hentry","category-descricoes-de-cargo","category-descricoes-do-trabalho-relacionado-com-marketing","tag-sample-marketing-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing Digital | Workable<\/title>\n<meta name=\"description\" content=\"Este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marketing Digital est\u00e1 pronto para quadros de empregos ou p\u00e1ginas de carreiras. 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O gerente de marketing digital trabalhar\u00e1 com a\u00a0equipe de marketing, as equipes de suporte (como a de programadores) e fornecedores para lan\u00e7ar campanhas dentro do prazo e do or\u00e7amento.","requirements":"<ul>\r\n \t<li>Bacharelado\/mestrado em Marketing ou \u00e1rea relacionada<\/li>\r\n \t<li>Experi\u00eancia de trabalho comprovada em marketing digital<\/li>\r\n \t<li>Experi\u00eancia comprovada em liderar e gerenciar SEO\/SEM, banco de dados de marketing, e-mail, m\u00eddia social e\/ou em exibir campanhas publicit\u00e1rias<\/li>\r\n \t<li>Muito criativo e com experi\u00eancia em identifica\u00e7\u00e3o de p\u00fablicos-alvo e elabora\u00e7\u00e3o de campanhas que envolvam, informem e motivem<\/li>\r\n \t<li>Experi\u00eancia em otimiza\u00e7\u00e3o de p\u00e1ginas de destino e funis de usu\u00e1rio<\/li>\r\n \t<li>Experi\u00eancia com experimentos A\/B e multivariados<\/li>\r\n \t<li>S\u00f3lido conhecimento das ferramentas de web analytics (por exemplo, Google Analytics, NetInsight, Omniture e WebTrends)<\/li>\r\n \t<li>Conhecimento pr\u00e1tico das ferramentas de veicula\u00e7\u00e3o de an\u00fancios (por exemplo, DART e Atlas)<\/li>\r\n \t<li>Experi\u00eancia na configura\u00e7\u00e3o e otimiza\u00e7\u00e3o de campanhas do Google Adwords<\/li>\r\n \t<li>Conhecimento pr\u00e1tico de desenvolvimento e restri\u00e7\u00f5es de HTML, CSS e JavaScript<\/li>\r\n \t<li>Fortes habilidades anal\u00edticas e pensamento orientado a dados<\/li>\r\n \t<li>Informado sobre as \u00faltimas tend\u00eancias e melhores pr\u00e1ticas de marketing e medi\u00e7\u00e3o on-line<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Planejar e executar todo o marketing digital, incluindo SEO\/SEM, banco de dados de marketing, e-mail, m\u00eddia social e exibir campanhas publicit\u00e1rias<\/li>\r\n \t<li>Conceber, construir e manter nossa presen\u00e7a nas m\u00eddias sociais<\/li>\r\n \t<li>Medir e relatar o desempenho de todas as campanhas de marketing digital e avali\u00e1-las em rela\u00e7\u00e3o \u00e0s metas (ROI e KPIs)<\/li>\r\n \t<li>Identificar tend\u00eancias e percep\u00e7\u00f5es e otimizar gastos e desempenho com base nas percep\u00e7\u00f5es<\/li>\r\n \t<li>Debater estrat\u00e9gias de crescimento novas e criativas<\/li>\r\n \t<li>Planejar, executar e medir experimentos e testes de convers\u00e3o<\/li>\r\n \t<li>Colaborar com equipes internas para criar p\u00e1ginas de destino e otimizar a experi\u00eancia do usu\u00e1rio<\/li>\r\n \t<li>Utilizar forte capacidade anal\u00edtica para avaliar a experi\u00eancia completa do cliente em v\u00e1rios canais e pontos de contato do cliente<\/li>\r\n \t<li>Instrumentar pontos de convers\u00e3o e otimizar funis de usu\u00e1rio<\/li>\r\n \t<li>Colaborar com ag\u00eancias e outros parceiros fornecedores<\/li>\r\n \t<li>Avaliar tecnologias emergentes Fornecer lideran\u00e7a e perspectiva de pensamento para ado\u00e7\u00e3o, quando apropriado<\/li>\r\n<\/ul>","see_more":"<h2>Mais recursos:<\/h2>\r\nNossas <a href=\"https:\/\/resources.workable.com\/digital-marketing-manager-interview-questions\">perguntas de entrevista para gerente de marketing digital<\/a> sugeridas foram elaboradas para avaliar\u00a0as habilidades e o hist\u00f3rico de seus candidatos de marketing digital visando prever o sucesso deles na posi\u00e7\u00e3o.\r\n<h3>Descri\u00e7\u00f5es de trabalho semelhantes:<\/h3>\r\n<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/brand-manager-job-description\">Gerente de Marca<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/communications-assistant-job-description\">Assistente de Comunica\u00e7\u00e3o<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/community-manager-job-description\">Community Manager<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-manager-job-description\">Gerente de Conte\u00fado<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-marketing-manager-job-description\">Gerente de Marketing de Conte\u00fado<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-account-manager-job-description\">Gerente de Contas Digitais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-director-job-description\">Diretor Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-director-job-description\">Diretor de Marketing Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-executive-job-description\">Executivo de Marketing Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-strategist-job-description\">Estrategista de Marketing Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-media-specialist-job-description\">Especialista de M\u00eddias Digitais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-project-manager-job-description\">Gerente de Projetos Digitais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/email-marketing-manager-job-description\">Especialista de E-mail Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-assistant-job-description\">Assistente de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-associate-job-description\">Associado de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-consultant-job-description\">Consultor de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-coordinator-job-description\">Coordenador de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\">Gerente de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-specialist-job-description\">Especialista de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-strategist-job-description\">Estrategista de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/ppc-manager-job-description\">Gerente de Campanhas PPC<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/product-marketing-manager-job-description\">Gerente de Marketing de Produto<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/sem-specialist-job-description\">Especialista em SEM (Search Engine Marketing)<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\">Especialista em Otimiza\u00e7\u00e3o de Sites (SEO)<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/seo-manager-job-description\">Gerente de SEO<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-analyst-job-description\">Analista de M\u00eddias Sociais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-coordinator-job-description\">Coordenador de M\u00eddias Sociais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\">Gerente de M\u00eddias Sociais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-specialist-job-description\">Especialista de M\u00eddias Sociais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-strategist-job-description\">Estrategista de M\u00eddias Sociais<\/a><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/65515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/comments?post=65515"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/65515\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/media?parent=65515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/categories?post=65515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/tags?post=65515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}