{"id":65500,"date":"2020-01-08T11:14:47","date_gmt":"2020-01-08T11:14:47","guid":{"rendered":"https:\/\/resources.workable.com\/?p=65500"},"modified":"2020-02-06T13:25:27","modified_gmt":"2020-02-06T13:25:27","slug":"descricao-do-trabalho-especialista-de-midias-sociais-f-m-d","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/pt-br\/especialista-de-midias-sociais-descricao-do-trabalho","title":{"rendered":"Descri\u00e7\u00e3o do trabalho: Especialista de M\u00eddias Sociais&nbsp;(f\/m\/d)"},"content":{"rendered":"<p>Este modelo de descri\u00e7\u00e3o do trabalho de um<strong> Especialista de M\u00eddias Sociais<\/strong> foi otimizado\u00a0para postagem em quadros de empregos ou p\u00e1ginas de carreiras on-line.<\/p>\n<h2>Responsabilidades do Especialista de M\u00eddias Sociais incluem:<\/h2>\n<ul>\n<li>Desenvolver e executar estrat\u00e9gias de m\u00eddia social por meio de pesquisas competitivas e de audi\u00eancia<\/li>\n<li>Configurar e otimizar as p\u00e1ginas da empresa em cada plataforma de m\u00eddia social<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3558 alignnone\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg\" alt=\"descri\u00e7\u00e3o do trabalho de um especialista de m\u00eddias sociais\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><a href=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-job-description.jpg\"> <\/a><\/p>\n<p><em><strong>Contratando um Especialista de M\u00eddias Sociais? Inscreva-se no <a href=\"https:\/\/www.workable.com\/post-jobs-for-free\/customize?wid=428&amp;utm_page=social-media-specialist-job-description&amp;utm_program=ad-unit-right&amp;utm_tracking=job-descriptions-marketing-job-descriptions\">teste gratuito de 15 dias do Workable<\/a> para publicar seu an\u00fancio de emprego e contratar melhor e mais rapidamente.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este modelo de descri\u00e7\u00e3o do trabalho de um Especialista de M\u00eddias Sociais foi otimizado\u00a0para postagem em quadros de empregos ou p\u00e1ginas de carreiras on-line. Responsabilidades do Especialista de M\u00eddias Sociais incluem: Desenvolver e executar estrat\u00e9gias de m\u00eddia social por meio de pesquisas competitivas e de audi\u00eancia Configurar e otimizar as p\u00e1ginas da empresa em cada [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1048,1343],"tags":[1344],"class_list":["post-65500","post","type-post","status-publish","format-standard","hentry","category-descricoes-de-cargo","category-descricoes-do-trabalho-relacionado-com-marketing","tag-sample-marketing-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modelo de descri\u00e7\u00e3o do trabalho de um Especialista de M\u00eddias Sociais | Workable<\/title>\n<meta name=\"description\" content=\"Esta descri\u00e7\u00e3o do trabalho de um Especialista de M\u00eddias Sociais foi otimizada para quadros de empregos. As atribui\u00e7\u00f5es incluem executar estrat\u00e9gias de m\u00eddia social e publicar e compartilhar conte\u00fado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/pt-br\/especialista-de-midias-sociais-descricao-do-trabalho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descri\u00e7\u00e3o do trabalho: Especialista de M\u00eddias Sociais (f\/m\/d)\" \/>\n<meta property=\"og:description\" content=\"Esta descri\u00e7\u00e3o do trabalho de um Especialista de M\u00eddias Sociais foi otimizada para quadros de empregos. As atribui\u00e7\u00f5es incluem executar estrat\u00e9gias de m\u00eddia social e publicar e compartilhar conte\u00fado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/pt-br\/especialista-de-midias-sociais-descricao-do-trabalho\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:14:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:25:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg\" \/>\n<meta name=\"author\" content=\"Eleni Kourmentza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Kourmentza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/especialista-de-midias-sociais-descricao-do-trabalho#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/especialista-de-midias-sociais-descricao-do-trabalho\"},\"author\":{\"name\":\"Eleni Kourmentza\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/246aec99718ddcb172f71f699e088a88\"},\"headline\":\"Descri\u00e7\u00e3o do trabalho: Especialista de M\u00eddias Sociais&nbsp;(f\\\/m\\\/d)\",\"datePublished\":\"2020-01-08T11:14:47+00:00\",\"dateModified\":\"2020-02-06T13:25:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/especialista-de-midias-sociais-descricao-do-trabalho\"},\"wordCount\":109,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/especialista-de-midias-sociais-descricao-do-trabalho#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descri\u00e7\u00f5es de cargo\",\"Descri\u00e7\u00f5es do trabalho relacionado com marketing\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/especialista-de-midias-sociais-descricao-do-trabalho\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/especialista-de-midias-sociais-descricao-do-trabalho\",\"name\":\"Modelo de descri\u00e7\u00e3o do trabalho de um Especialista de M\u00eddias Sociais | Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/especialista-de-midias-sociais-descricao-do-trabalho#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/pt-br\\\/especialista-de-midias-sociais-descricao-do-trabalho#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\",\"datePublished\":\"2020-01-08T11:14:47+00:00\",\"dateModified\":\"2020-02-06T13:25:27+00:00\",\"description\":\"Esta descri\u00e7\u00e3o do trabalho de um Especialista de M\u00eddias Sociais foi otimizada para quadros de empregos. 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O profissional ser\u00e1\u00a0respons\u00e1vel por participar de conversas relevantes em nome da\u00a0marca e por \"vender sutilmente\" o\u00a0produto, dando suporte aos clientes atuais e futuros.","requirements":"<ul>\r\n \t<li>Experi\u00eancia profissional comprovada em marketing de m\u00eddia social ou como\u00a0especialista de m\u00eddias digitais<\/li>\r\n \t<li>Excelentes habilidades de consultoria, reda\u00e7\u00e3o, edi\u00e7\u00e3o (foto\/v\u00eddeo\/texto), apresenta\u00e7\u00e3o e comunica\u00e7\u00e3o<\/li>\r\n \t<li>Experi\u00eancia comprovada em redes sociais e conhecimento de ferramentas de an\u00e1lise social<\/li>\r\n \t<li>Conhecimento adequado de web design, desenvolvimento web, CRO e <a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\">SEO<\/a><\/li>\r\n \t<li>Conhecimento de marketing on-line e bom entendimento dos principais canais de marketing<\/li>\r\n \t<li>Atitude positiva, foco nos detalhes e no cliente,\u00a0boas habilidades organizacionais e capacidade de realizar v\u00e1rias tarefas<\/li>\r\n \t<li>Flu\u00eancia em ingl\u00eas<\/li>\r\n \t<li>Bacharelado em Comunica\u00e7\u00e3o, Marketing, Administra\u00e7\u00e3o de Empresas, Novas M\u00eddias ou Rela\u00e7\u00f5es P\u00fablicas<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Elaborar e executar estrat\u00e9gias de m\u00eddia social por meio de pesquisa competitiva, determina\u00e7\u00e3o de plataforma, benchmarking e identifica\u00e7\u00e3o de mensagens e p\u00fablico-alvo<\/li>\r\n \t<li>Gerar, editar, publicar e compartilhar conte\u00fado di\u00e1rio (texto original, imagens, v\u00eddeo ou HTML) que crie conex\u00f5es significativas e incentive os membros da comunidade a agir<\/li>\r\n \t<li>Configurar e otimizar as p\u00e1ginas da empresa em cada plataforma para aumentar a visibilidade de seu conte\u00fado social<\/li>\r\n \t<li>Moderar todo o conte\u00fado gerado pelo usu\u00e1rio de acordo com a pol\u00edtica de modera\u00e7\u00e3o de cada comunidade<\/li>\r\n \t<li>Criar calend\u00e1rios editoriais e cronogramas de distribui\u00e7\u00e3o<\/li>\r\n \t<li>Melhorar continuamente capturando e analisando os dados\/m\u00e9tricas sociais apropriados, bem como as percep\u00e7\u00f5es e melhores pr\u00e1ticas, e, em seguida, agir com base nas informa\u00e7\u00f5es<\/li>\r\n \t<li>Colaborar com outros departamentos (relacionamento com clientes, vendas etc.) para administrar a reputa\u00e7\u00e3o, identificar os principais participantes e coordenar as a\u00e7\u00f5es<\/li>\r\n<\/ul>","see_more":"<h2>Mais recursos:<\/h2>\r\n<ul>\r\n \t<li>Procurar e recrutar Especialistas de M\u00eddias Sociais\u00a0com <a href=\"https:\/\/resources.workable.com\/hire-social-media-specialist-boolean-search-strings\">as Refer\u00eancias de Busca Booleana do Workable<\/a>.<\/li>\r\n<\/ul>\r\n<h3>Descri\u00e7\u00f5es de trabalho relacionadas:<\/h3>\r\n<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/brand-manager-job-description\">Gerente de Marca<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/communications-assistant-job-description\">Assistente de Comunica\u00e7\u00e3o<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/community-manager-job-description\">Community Manager<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-manager-job-description\">Gerente de Conte\u00fado<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-marketing-manager-job-description\">Gerente de Marketing de Conte\u00fado<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-account-manager-job-description\">Gerente de Contas Digitais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-director-job-description\">Diretor Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-director-job-description\">Diretor de Marketing Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-executive-job-description\">Executivo de Marketing Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-manager-job-description\">Gerente de Marketing Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-strategist-job-description\">Estrategista de Marketing Digital<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-media-specialist-job-description\">Especialista de M\u00eddias Digitais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-project-manager-job-description\">Gerente de Projetos Digitais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/email-marketing-manager-job-description\">Especialista de E-mail Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-assistant-job-description\">Assistente de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-associate-job-description\">Associado de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-consultant-job-description\">Consultor de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-coordinator-job-description\">Coordenador de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\">Gerente de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-specialist-job-description\">Especialista de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-strategist-job-description\">Estrategista de Marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/ppc-manager-job-description\">Gerente de Campanhas PPC<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/product-marketing-manager-job-description\">Gerente de Marketing de Produto<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/sem-specialist-job-description\">Especialista em SEM (Search Engine Marketing)<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\">Especialista em Otimiza\u00e7\u00e3o de Sites (SEO)<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/seo-manager-job-description\">Gerente de SEO<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-analyst-job-description\">Analista de M\u00eddias Sociais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-coordinator-job-description\">Coordenador de M\u00eddias Sociais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\">Gerente de M\u00eddias Sociais<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-strategist-job-description\">Estrategista de M\u00eddias Sociais<\/a><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/65500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/comments?post=65500"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/65500\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/media?parent=65500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/categories?post=65500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/tags?post=65500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}