{"id":60569,"date":"2020-01-08T11:12:56","date_gmt":"2020-01-08T11:12:56","guid":{"rendered":"https:\/\/resources.workable.com\/?p=60569"},"modified":"2020-02-06T13:22:16","modified_gmt":"2020-02-06T13:22:16","slug":"descricao-do-trabalho-gerente-de-marca-f-m-d","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho","title":{"rendered":"Descri\u00e7\u00e3o do trabalho: Gerente de Marca&nbsp;(f\/m\/d)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Voc\u00ea pode postar este exemplo de descri\u00e7\u00e3o do trabalho de um <strong>Gerente de Marca<\/strong> em quadros de empregos ou p\u00e1ginas de carreiras. Modifique-o de acordo com as necessidades de sua empresa. Cargos similares incluem Diretor de Marca, Gerente de Marketing de Marca, <\/span><a href=\"https:\/\/resources.workable.com\/brand-strategist-job-description\"><span style=\"font-weight: 400;\">Estrategista de Marca<\/span><\/a><span style=\"font-weight: 400;\">, Gerente Global de Marca e <\/span><a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\"><span style=\"font-weight: 400;\">Gerente de M\u00eddias Sociais<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>As responsabilidades do Gerente de Marca incluem:<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analisar o posicionamento da marca e as percep\u00e7\u00f5es dos consumidores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ajudar a moldar e comunicar nossa vis\u00e3o e miss\u00e3o<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transformar elementos da marca em planos e estrat\u00e9gias de entrada no mercado<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-60576 aligncenter\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg\" alt=\"descri\u00e7\u00e3o do trabalho de um gerente de marca\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea pode postar este exemplo de descri\u00e7\u00e3o do trabalho de um Gerente de Marca em quadros de empregos ou p\u00e1ginas de carreiras. Modifique-o de acordo com as necessidades de sua empresa. Cargos similares incluem Diretor de Marca, Gerente de Marketing de Marca, Estrategista de Marca, Gerente Global de Marca e Gerente de M\u00eddias Sociais. As [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1048,1343],"tags":[1344],"class_list":["post-60569","post","type-post","status-publish","format-standard","hentry","category-descricoes-de-cargo","category-descricoes-do-trabalho-relacionado-com-marketing","tag-sample-marketing-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marca (gratuito e pronto para uso) | Workable<\/title>\n<meta name=\"description\" content=\"Este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marca ajudar\u00e1 voc\u00ea a atrair candidatos qualificados. Adicione, excluia ou modifique as atribui\u00e7\u00f5es e requisitos com base nas suas necessidades espec\u00edficas e publique-o nos quadros de empregos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descri\u00e7\u00e3o do trabalho: Gerente de Marca (f\/m\/d)\" \/>\n<meta property=\"og:description\" content=\"Este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marca ajudar\u00e1 voc\u00ea a atrair candidatos qualificados. Adicione, excluia ou modifique as atribui\u00e7\u00f5es e requisitos com base nas suas necessidades espec\u00edficas e publique-o nos quadros de empregos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:12:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:22:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg\" \/>\n<meta name=\"author\" content=\"Eleni Kourmentza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Kourmentza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho#article\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho\"},\"author\":{\"name\":\"Eleni Kourmentza\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88\"},\"headline\":\"Descri\u00e7\u00e3o do trabalho: Gerente de Marca&nbsp;(f\/m\/d)\",\"datePublished\":\"2020-01-08T11:12:56+00:00\",\"dateModified\":\"2020-02-06T13:22:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho\"},\"wordCount\":109,\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#organization\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descri\u00e7\u00f5es de cargo\",\"Descri\u00e7\u00f5es do trabalho relacionado com marketing\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho\",\"url\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho\",\"name\":\"Modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marca (gratuito e pronto para uso) | Workable\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho#primaryimage\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg\",\"datePublished\":\"2020-01-08T11:12:56+00:00\",\"dateModified\":\"2020-02-06T13:22:16+00:00\",\"description\":\"Este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marca ajudar\u00e1 voc\u00ea a atrair candidatos qualificados. 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Adicione, excluia ou modifique as atribui\u00e7\u00f5es e requisitos com base nas suas necessidades espec\u00edficas e publique-o nos quadros de empregos.","og_url":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho","og_site_name":"Recruiting Resources: How to Recruit and Hire Better","article_publisher":"https:\/\/business.facebook.com\/workable\/","article_published_time":"2020-01-08T11:12:56+00:00","article_modified_time":"2020-02-06T13:22:16+00:00","og_image":[{"url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg","type":"","width":"","height":""}],"author":"Eleni Kourmentza","twitter_card":"summary_large_image","twitter_creator":"@workable","twitter_site":"@workable","twitter_misc":{"Escrito por":"Eleni Kourmentza"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho#article","isPartOf":{"@id":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho"},"author":{"name":"Eleni Kourmentza","@id":"https:\/\/resources.workable.com\/pt-br\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88"},"headline":"Descri\u00e7\u00e3o do trabalho: Gerente de Marca&nbsp;(f\/m\/d)","datePublished":"2020-01-08T11:12:56+00:00","dateModified":"2020-02-06T13:22:16+00:00","mainEntityOfPage":{"@id":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho"},"wordCount":109,"publisher":{"@id":"https:\/\/resources.workable.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg","keywords":["sample-marketing"],"articleSection":["Descri\u00e7\u00f5es de cargo","Descri\u00e7\u00f5es do trabalho relacionado com marketing"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho","url":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho","name":"Modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marca (gratuito e pronto para uso) | Workable","isPartOf":{"@id":"https:\/\/resources.workable.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho#primaryimage"},"image":{"@id":"https:\/\/resources.workable.com\/pt-br\/gerente-de-marca-descricao-do-trabalho#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg","datePublished":"2020-01-08T11:12:56+00:00","dateModified":"2020-02-06T13:22:16+00:00","description":"Este modelo de descri\u00e7\u00e3o do trabalho de um Gerente de Marca ajudar\u00e1 voc\u00ea a atrair candidatos qualificados. 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Para fazer isso, ele precisa descobrir as percep\u00e7\u00f5es do consumidor e apresentar campanhas de marketing inovadoras. \u00c9 a esse profissional que recorremos para saber o que pode atrair nossos clientes e poss\u00edveis clientes e como podemos melhorar a experi\u00eancia do cliente.<\/span> <span style=\"font-weight: 400;\">Se voc\u00ea for criativo, tiver uma mente estrat\u00e9gica e experi\u00eancia na implementa\u00e7\u00e3o de campanhas de marca direcionadas, gostar\u00edamos de conhec\u00ea-lo.<\/span> <span style=\"font-weight: 400;\">Basicamente, voc\u00ea nos ajudar\u00e1 a melhorar a reputa\u00e7\u00e3o de nossa empresa e a impulsionar seu crescimento.<\/span>","requirements":"<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experi\u00eancia profissional comprovada como gerente de marca ou <\/span><a href=\"https:\/\/resources.workable.com\/associate-brand-manager-job-description\"><span style=\"font-weight: 400;\">gerente de marca associado<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Capacidade comprovada de desenvolver estrat\u00e9gias de marca e de marketing e comunicar recomenda\u00e7\u00f5es aos executivos<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experi\u00eancia na identifica\u00e7\u00e3o de p\u00fablicos-alvo e na cria\u00e7\u00e3o de campanhas eficazes<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excelente entendimento do mix completo de marketing<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00f3lidas habilidades anal\u00edticas e uma mente criativa<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pensamento orientado a dados e afinidade com n\u00fameros<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excelentes habilidades de comunica\u00e7\u00e3o<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informado sobre as \u00faltimas tend\u00eancias e melhores pr\u00e1ticas de marketing<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bacharelado em Marketing ou \u00e1rea relacionada<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analisar o posicionamento da marca e as percep\u00e7\u00f5es dos consumidores<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Moldar e comunicar nossa vis\u00e3o e miss\u00e3o<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traduzir elementos da marca em planos e estrat\u00e9gias de entrada no mercado<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gerenciar uma equipe de profissionais de marketing que trabalham em iniciativas de marca<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Liderar o desenvolvimento criativo para motivar o p\u00fablico-alvo a \"agir\"<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estabelecer especifica\u00e7\u00f5es de desempenho, par\u00e2metros de custo e pre\u00e7o, aplica\u00e7\u00f5es de mercado e estimativas de vendas<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Medir e relatar o desempenho de todas as campanhas de marketing e avaliar o ROI e os KPIs<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitorar tend\u00eancias de mercado e pesquisar mercados consumidores e atividades de concorrentes<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supervisionar novas e cont\u00ednuas atividades de marketing e publicidade<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitorar a distribui\u00e7\u00e3o do produto e as rea\u00e7\u00f5es do consumidor<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conceber estrat\u00e9gias inovadoras de crescimento<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alinhar a empresa de acordo com a dire\u00e7\u00e3o, as escolhas e as t\u00e1ticas da marca<\/span><\/li>\r\n<\/ul>","see_more":"<h2>Mais recursos:<\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consulte tamb\u00e9m nossa descri\u00e7\u00e3o mais geral do trabalho de um <\/span><a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\"><span style=\"font-weight: 400;\">Gerente de Marketing<\/span><\/a><span style=\"font-weight: 400;\">, que pode ser adaptada \u00e0s suas necessidades.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\">Para mais cargos juniores, consulte nossa <a href=\"https:\/\/resources.workable.com\/assistant-brand-manager-job-description\">descri\u00e7\u00e3o do trabalho de um Assistente de Gerente de Marca<\/a>, bem como a <a href=\"https:\/\/resources.workable.com\/brand-ambassador-job-description\">descri\u00e7\u00e3o do trabalho de um Embaixador de Marca<\/a>.<\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/60569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/comments?post=60569"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/posts\/60569\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/media?parent=60569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/categories?post=60569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/pt-br\/wp-json\/wp\/v2\/tags?post=60569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}