{"id":53757,"date":"2020-01-08T11:09:18","date_gmt":"2020-01-08T11:09:18","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53757"},"modified":"2020-02-06T13:14:06","modified_gmt":"2020-02-06T13:14:06","slug":"descriptif-de-poste-chef-du-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/chef-du-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Chef du marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Publiez ce mod\u00e8le de fiche de poste de Chef du marketing sur les sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne pour attirer des professionnels de marketing de haut niveau. N&rsquo;h\u00e9sitez pas \u00e0 ajouter des obligations et des exigences sp\u00e9cifiques en fonction de vos besoins.<\/p>\n<h2>Responsabilit\u00e9s du Chef du marketing:<\/h2>\n<ul>\n<li>\u00c9laborer des strat\u00e9gies pour l&rsquo;ensemble des \u00e9quipes de marketing, en particulier Num\u00e9rique, Publicit\u00e9, Communication et Cr\u00e9ativit\u00e9<\/li>\n<li>Pr\u00e9parer et g\u00e9rer les budgets mensuels, trimestriels et annuels du d\u00e9partement Marketing<\/li>\n<li>Fixer, superviser et faire des rapports sur les objectifs des \u00e9quipes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Publiez ce mod\u00e8le de fiche de poste de Chef du marketing sur les sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne pour attirer des professionnels de marketing de haut niveau. N&rsquo;h\u00e9sitez pas \u00e0 ajouter des obligations et des exigences sp\u00e9cifiques en fonction de vos besoins. Responsabilit\u00e9s du Chef du marketing: \u00c9laborer des strat\u00e9gies pour l&rsquo;ensemble [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53757","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de Chef du marketing | Workable<\/title>\n<meta name=\"description\" content=\"Publiez ce mod\u00e8le de fiche de poste de Chef du marketing sur les sites d&#039;annonces ou des pages d&#039;emploi en ligne pour attirer des professionnels de marketing de haut niveau. 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Si vous \u00eates un Strat\u00e8ge marketing de talent, capable d'inspirer les membres de votre \u00e9quipe, nous aimerions vous rencontrer.\r\n\r\nEnfin, vous dirigerez notre d\u00e9partement Marketing d'une mani\u00e8re qui favorise une forte profitabilit\u00e9 et la comp\u00e9titivit\u00e9.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle de Chef du marketing ou Vice-pr\u00e9sident (VP) du marketing, de pr\u00e9f\u00e9rence dans notre secteur<\/li>\r\n \t<li>Exp\u00e9rience de conduite de campagnes de marketing r\u00e9ussies<\/li>\r\n \t<li>Solides connaissances des analytiques du web et de Google Adwords<\/li>\r\n \t<li>Exp\u00e9rience de logiciels CRM<\/li>\r\n \t<li>Comp\u00e9tences de leadership et capacit\u00e9 \u00e0 fixer et prioritiser des objectifs<\/li>\r\n \t<li>Esprit analytique<\/li>\r\n \t<li>Licence ou master en marketing ou un domaine connexe<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>\u00c9laborer des strat\u00e9gies pour l'ensemble des \u00e9quipes de marketing, en particulier Num\u00e9rique, Publicit\u00e9, Communication et Cr\u00e9ativit\u00e9<\/li>\r\n \t<li>Pr\u00e9parer et g\u00e9rer les budgets mensuels, trimestriels et annuels du d\u00e9partement Marketing<\/li>\r\n \t<li>Fixer, superviser et faire des rapports sur les objectifs des \u00e9quipes<\/li>\r\n \t<li>Concevoir les strat\u00e9gies de marque, de positionnement et de tarification<\/li>\r\n \t<li>Veiller \u00e0 ce que notre message de marque soit fort et coh\u00e9rent dans l'ensemble des canaux et des efforts de marketing (\u00e9v\u00e9nements, campagnes de e-mailing, pages web et mat\u00e9riels promotionnels)<\/li>\r\n \t<li>Analyser le comportement des clients et saisir leurs personnalit\u00e9s<\/li>\r\n \t<li>Identifier les opportunit\u00e9s d'atteindre de nouveaux segments de march\u00e9 et d'\u00e9tendre la part de march\u00e9<\/li>\r\n \t<li>\u00c9laborer des plans d'embauche trimestriels et annuels<\/li>\r\n \t<li>Surveiller la concurrence (acquisitions, modifications de tarification et nouveaut\u00e9s en mati\u00e8re de produits et de caract\u00e9ristiques)<\/li>\r\n \t<li>Coordonner les campagnes de vente et de marketing pour renforcer la notori\u00e9t\u00e9 de la marque<\/li>\r\n \t<li>Participer \u00e0 la planification trimestrielle et annuelle des objectifs de la soci\u00e9t\u00e9<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53757"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53757\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}