{"id":53734,"date":"2020-01-08T11:09:17","date_gmt":"2020-01-08T11:09:17","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53734"},"modified":"2020-02-06T13:14:05","modified_gmt":"2020-02-06T13:14:05","slug":"descriptif-de-poste-analyste-en-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/analyste-en-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Analyste en marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Publiez ce mod\u00e8le de fiche de poste d&rsquo;analyste en marketing sur les sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne pour attirer des professionnels de marketing de haut niveau. N&rsquo;h\u00e9sitez pas \u00e0 modifier des obligations et des exigences du poste en fonction de vos besoins.<\/p>\n<h2>Responsabilit\u00e9s de l&rsquo;analyste en marketing:<\/h2>\n<ul>\n<li>Analyser les entonnoirs de vente et les intentions des consommateurs<\/li>\n<li>Mesurer la performance des campagnes en ligne et hors ligne<\/li>\n<li>Faire des rapports sur des ICP de marketing comme les leads, les taux de conversion, le trafic sur le site web et l&rsquo;engagement dans les m\u00e9dias sociaux<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Publiez ce mod\u00e8le de fiche de poste d&rsquo;analyste en marketing sur les sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne pour attirer des professionnels de marketing de haut niveau. N&rsquo;h\u00e9sitez pas \u00e0 modifier des obligations et des exigences du poste en fonction de vos besoins. Responsabilit\u00e9s de l&rsquo;analyste en marketing: Analyser les entonnoirs de vente [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53734","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste d&#039;analyste en marketing | Workable<\/title>\n<meta name=\"description\" content=\"Publiez ce mod\u00e8le de fiche de poste d&#039;analyste en marketing sur les sites d&#039;annonces ou des pages d&#039;emploi en ligne pour attirer des professionnels de marketing de haut niveau. 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N&#039;h\u00e9sitez pas \u00e0 modifier des obligations et des exigences du poste en fonction de vos besoins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/analyste-en-marketing-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:09:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:14:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2024\/02\/workable_thumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christina Pavlou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Pavlou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/analyste-en-marketing-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/analyste-en-marketing-descriptif-de-poste\"},\"author\":{\"name\":\"Christina Pavlou\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/b23289d8d63331621eee9e69103cd603\"},\"headline\":\"Descriptif de poste: Analyste en marketing&nbsp;(f\\\/h\\\/autre)\",\"datePublished\":\"2020-01-08T11:09:17+00:00\",\"dateModified\":\"2020-02-06T13:14:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/analyste-en-marketing-descriptif-de-poste\"},\"wordCount\":115,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/analyste-en-marketing-descriptif-de-poste\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/analyste-en-marketing-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste d'analyste en marketing | Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-01-08T11:09:17+00:00\",\"dateModified\":\"2020-02-06T13:14:05+00:00\",\"description\":\"Publiez ce mod\u00e8le de fiche de poste d'analyste en marketing sur les sites d'annonces ou des pages d'emploi en ligne pour attirer des professionnels de marketing de haut niveau. 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