{"id":53733,"date":"2020-01-08T11:09:17","date_gmt":"2020-01-08T11:09:17","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53733"},"modified":"2020-02-06T13:14:07","modified_gmt":"2020-02-06T13:14:07","slug":"descriptif-de-poste-analyste-seo-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/analyste-seo-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Analyste SEO&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Utilisez ce mod\u00e8le de fiche de poste d&rsquo;Analyste SEO pour attirer des candidats qualifi\u00e9s pour votre service informatique. N&rsquo;h\u00e9sitez pas \u00e0 ajouter, supprimer ou modifier des obligations et des exigences du poste en fonction de vos besoins.<\/p>\n<h2>Responsabilit\u00e9s de l&rsquo;Analyste SEO:<\/h2>\n<ul>\n<li>Conduire des recherches par mots cl\u00e9s en utilisant divers outils (p.\u00a0ex. Keyword Planner et Moz)<\/li>\n<li>Effectuer une analyse concurrentielle et identifier les lacunes dans notre contenu ou les zones d&rsquo;am\u00e9lioration dans notre conception web<\/li>\n<li>Suivre les m\u00e9triques de r\u00e9f\u00e9rencement importantes, notamment le trafic organique, les taux de conversion et le temps pass\u00e9 sur la page<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Utilisez ce mod\u00e8le de fiche de poste d&rsquo;Analyste SEO pour attirer des candidats qualifi\u00e9s pour votre service informatique. N&rsquo;h\u00e9sitez pas \u00e0 ajouter, supprimer ou modifier des obligations et des exigences du poste en fonction de vos besoins. Responsabilit\u00e9s de l&rsquo;Analyste SEO: Conduire des recherches par mots cl\u00e9s en utilisant divers outils (p.\u00a0ex. Keyword Planner et [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53733","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste d&#039;analyste SEO| Workable<\/title>\n<meta name=\"description\" content=\"Utilisez ce mod\u00e8le de fiche de poste d&#039;Analyste SEO pour attirer des candidats qualifi\u00e9s pour votre service informatique. 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N&#039;h\u00e9sitez pas \u00e0 ajouter, supprimer ou modifier des obligations et des exigences du poste en fonction de vos besoins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/analyste-seo-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:09:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2024\/02\/workable_thumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christina Pavlou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina Pavlou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-seo-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-seo-descriptif-de-poste\"},\"author\":{\"name\":\"Christina Pavlou\",\"@id\":\"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/b23289d8d63331621eee9e69103cd603\"},\"headline\":\"Descriptif de poste: Analyste SEO&nbsp;(f\/h\/autre)\",\"datePublished\":\"2020-01-08T11:09:17+00:00\",\"dateModified\":\"2020-02-06T13:14:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-seo-descriptif-de-poste\"},\"wordCount\":117,\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/#organization\"},\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-seo-descriptif-de-poste\",\"url\":\"https:\/\/resources.workable.com\/fr\/analyste-seo-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste d'analyste SEO| Workable\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/#website\"},\"datePublished\":\"2020-01-08T11:09:17+00:00\",\"dateModified\":\"2020-02-06T13:14:07+00:00\",\"description\":\"Utilisez ce mod\u00e8le de fiche de poste d'Analyste SEO pour attirer des candidats qualifi\u00e9s pour votre service informatique. 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Pour r\u00e9ussir \u00e0 ce poste, vous devrez ma\u00eetriser les techniques et les outils de r\u00e9f\u00e9rencement actuels et disposer d'excellentes capacit\u00e9s d'analyse.\r\n\r\nEnfin, vous appliquerez des strat\u00e9gies r\u00e9f\u00e9rencement efficaces pour veiller \u00e0 ce que nous soyons attractifs pour notre public cible et transformions nos visiteurs en clients.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle d'Analyste SEO ou \u00e0 un poste de marketing num\u00e9rique similaire<\/li>\r\n \t<li>Expertise de Google Analytics<\/li>\r\n \t<li>Bonnes connaissances des outils de recherche par mots cl\u00e9s et de gestion<\/li>\r\n \t<li>Exp\u00e9rience des campagnes d'e-mailing et de publicit\u00e9s payantes<\/li>\r\n \t<li>Compr\u00e9hension des facteurs de classification et des pratiques d'optimisation des moteurs de recherche<\/li>\r\n \t<li>Solides comp\u00e9tences analytiques<\/li>\r\n \t<li>Licence en marketing ou autre discipline connexe<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Conduire des recherches par mots cl\u00e9s en utilisant divers outils (p.\u00a0ex. Keyword Planner et Moz)<\/li>\r\n \t<li>Effectuer une analyse concurrentielle et identifier les lacunes dans notre contenu ou les zones d'am\u00e9lioration dans notre conception web<\/li>\r\n \t<li>Suivre les m\u00e9triques des r\u00e9f\u00e9rencement importantes, notamment le trafic organique, les taux de conversion et le temps pass\u00e9 sur la page<\/li>\r\n \t<li>Actualiser les anciens contenus et ajouter des appels \u00e0 l'action (AA) efficaces pour renforcer la mobilisation des utilisateurs<\/li>\r\n \t<li>Faire des rapports sur les m\u00e9triques de performance en les comparant \u00e0 nos objectifs r\u00e9f\u00e9rencement et aux donn\u00e9es de r\u00e9f\u00e9rence<\/li>\r\n \t<li>Optimiser les pages pour leur application mobile<\/li>\r\n \t<li>Mettre en \u0153uvre des strat\u00e9gies d'\u00e9tablissement de liens et g\u00e9rer les liens retour pour instaurer une autorit\u00e9 en ligne<\/li>\r\n \t<li>Suivre les campagnes de recherches payantes<\/li>\r\n \t<li>Suivre les tendances r\u00e9f\u00e9rencement et rester au fait des nouveaux outils et des nouvelles pratiques<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53733"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53733\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}