{"id":53509,"date":"2020-01-08T11:09:10","date_gmt":"2020-01-08T11:09:10","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53509"},"modified":"2020-02-06T13:16:27","modified_gmt":"2020-02-06T13:16:27","slug":"descriptif-de-poste-gestionnaire-ppc-paiement-par-clic-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Gestionnaire PPC (Paiement par clic)&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de Gestionnaire PPC (Paiement par clic) a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Intitul\u00e9 de poste similaire\u00a0: <strong><a href=\"https:\/\/resources.workable.com\/seo-manager-job-description\">responsable r\u00e9f\u00e9rencement<\/a><\/strong>.<\/p>\n<h2>Responsabilit\u00e9s du responsable PPC (Paiement par clic):<\/h2>\n<ul>\n<li>Lancer et optimiser des campagnes PPC<\/li>\n<li>Surveiller les budgets et superviser les comptes sur les plateformes de recherche<\/li>\n<li>Suivre les ICP et produire des rapports pour la direction<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16372\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/06\/ppc-manager-shutterstock_225762442.jpg\" alt=\"fiche de poste de Gestionnaire PPC (Paiement par clic)\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/06\/ppc-manager-shutterstock_225762442.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/06\/ppc-manager-shutterstock_225762442-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/06\/ppc-manager-shutterstock_225762442-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de Gestionnaire PPC (Paiement par clic) a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Intitul\u00e9 de poste similaire\u00a0: responsable r\u00e9f\u00e9rencement. Responsabilit\u00e9s du responsable PPC (Paiement [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53509","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Descriptif de poste: Gestionnaire PPC (Paiement par clic) (f\/h\/autre) - Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de Gestionnaire PPC (Paiement par clic) a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;annonces ou des pages d&#039;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Gestionnaire PPC (Paiement par clic) (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de Gestionnaire PPC (Paiement par clic) a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;annonces ou des pages d&#039;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:09:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:16:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/06\/ppc-manager-shutterstock_225762442.jpg\" \/>\n<meta name=\"author\" content=\"Nikoletta Bika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikoletta Bika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste\"},\"author\":{\"name\":\"Nikoletta Bika\",\"@id\":\"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/bddaa2e41481e7c9ef2328432ea089e7\"},\"headline\":\"Descriptif de poste: Gestionnaire PPC (Paiement par clic)&nbsp;(f\/h\/autre)\",\"datePublished\":\"2020-01-08T11:09:10+00:00\",\"dateModified\":\"2020-02-06T13:16:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste\"},\"wordCount\":103,\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/06\/ppc-manager-shutterstock_225762442.jpg\",\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste\",\"url\":\"https:\/\/resources.workable.com\/fr\/gestionnaire-ppc-paiement-par-clic-descriptif-de-poste\",\"name\":\"Descriptif de poste: Gestionnaire PPC (Paiement par clic) (f\/h\/autre) - 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Vous poss\u00e9derez \u00e9galement un esprit analytique et serez \u00e0 l'aise avec les chiffres.\r\n\r\nVotre objectif sera de vous assurer que nos efforts de marketing en ligne offriront le meilleur retour sur investissement (ROI) possible.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e de Gestionnaire PPC (Paiement par clic) ou de <a href=\"https:\/\/resources.workable.com\/digital-media-specialist-job-description\" target=\"_blank\" rel=\"noopener noreferrer\">sp\u00e9cialiste marketing num\u00e9rique<\/a><\/li>\r\n \t<li>Exp\u00e9rience dans l'analyse des donn\u00e9es et les rapports financiers<\/li>\r\n \t<li>Connaissance du r\u00e9f\u00e9rencement et des concepts de marketing num\u00e9rique<\/li>\r\n \t<li>Une bonne connaissance de plusieurs plateformes (p.\u00a0ex. AdWords, Facebook, Yahoo) sera un plus<\/li>\r\n \t<li>Connaissance pratique d'outils analytiques (Google Analytics, Tableau, WebTrends, etc.)<\/li>\r\n \t<li>Une connaissance de HTML et de XML sera appr\u00e9ci\u00e9e<\/li>\r\n \t<li>Ma\u00eetrise de MS Office (en particulier d'Excel)<\/li>\r\n \t<li>Excellentes comp\u00e9tences de communication<\/li>\r\n \t<li>Esprit analytique dot\u00e9 de solides comp\u00e9tences en math\u00e9matiques<\/li>\r\n \t<li>Licence de marketing, de m\u00e9dias num\u00e9riques ou dans un domaine similaire\u00a0; une certification AdWords sera un atout<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Participer \u00e0 l'\u00e9laboration de strat\u00e9gies de recherche payante efficaces<\/li>\r\n \t<li>Lancement et optimisation de diverses campagnes PPC<\/li>\r\n \t<li>Superviser les comptes sur les plateformes de recherche (p\u00a0ex. Google AdWords, Bing)<\/li>\r\n \t<li>\u00catre impliqu\u00e9(e) dans le choix de mots cl\u00e9s et de ciblage d'audience<\/li>\r\n \t<li>Superviser le budget et ajuster les offres en vue d'un meilleur ROI<\/li>\r\n \t<li>Suivre les ICP pour \u00e9valuer la performance et souligner les probl\u00e8mes<\/li>\r\n \t<li>Produire des rapports pour la direction (p.\u00a0ex. des panneaux)<\/li>\r\n \t<li>R\u00e9diger une copie attrayante et concise pour les publicit\u00e9s<\/li>\r\n \t<li>Sugg\u00e9rer et \u00e9laborer de nouvelles campagnes sur plusieurs canaux<\/li>\r\n \t<li>Entretenir les partenariats avec les plateformes publicitaires PPC et leurs vendeurs<\/li>\r\n \t<li>Chercher les moyens de r\u00e9duire le risque de fraude au clic<\/li>\r\n \t<li>Rester au fait des tendances PPC et moteurs de recherche<\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li>\u00c9valuer les candidat(e)s \u00e0 l'aide de nos questions d'entretien de <a href=\"https:\/\/resources.workable.com\/ppc-manager-interview-questions\">Gestionnaire PPC (Paiement par clic)<\/a><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53509"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53509\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}