{"id":53507,"date":"2020-01-08T11:09:10","date_gmt":"2020-01-08T11:09:10","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53507"},"modified":"2020-02-06T13:16:44","modified_gmt":"2020-02-06T13:16:44","slug":"descriptif-de-poste-chef-de-marque-associe-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/chef-de-marque-associe-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Chef de marque associ\u00e9&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Ce mod\u00e8le de fiche de poste de Chef de marque associ\u00e9 est optimis\u00e9 avec les comp\u00e9tences essentielles pour vous permettre de mieux attirer les candidat(e)s qualifi\u00e9(e)s. Pour des postes similaires, consultez nos mod\u00e8les de <a href=\"https:\/\/resources.workable.com\/brand-manager-job-description\" target=\"_blank\" rel=\"noopener noreferrer\">Chef de marque<\/a> et d&rsquo;<a href=\"https:\/\/resources.workable.com\/assistant-brand-manager-job-description\" target=\"_blank\" rel=\"noopener noreferrer\">Assistant chef de marque<\/a>.<\/p>\n<h2>Responsabilit\u00e9s du Chef de marque associ\u00e9:<\/h2>\n<ul>\n<li>Conduire des recherches pour identifier les tendances de march\u00e9 et les pr\u00e9f\u00e9rences des publics cibles<\/li>\n<li>Cr\u00e9er des plans de marketing pour renforcer la notori\u00e9t\u00e9 de la marque<\/li>\n<li>Assurer une forte pr\u00e9sence de la marque dans les canaux en ligne et hors ligne<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8872 alignnone\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_486558304.jpg\" alt=\"Fiche de poste de Chef de marque associ\u00e9\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_486558304.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_486558304-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_486558304-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mod\u00e8le de fiche de poste de Chef de marque associ\u00e9 est optimis\u00e9 avec les comp\u00e9tences essentielles pour vous permettre de mieux attirer les candidat(e)s qualifi\u00e9(e)s. Pour des postes similaires, consultez nos mod\u00e8les de Chef de marque et d&rsquo;Assistant chef de marque. Responsabilit\u00e9s du Chef de marque associ\u00e9: Conduire des recherches pour identifier les tendances [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53507","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de Chef de marque associ\u00e9 | Workable<\/title>\n<meta name=\"description\" content=\"Ce mod\u00e8le de fiche de poste de Chef de marque associ\u00e9 est optimis\u00e9 avec les 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Pavlou","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg","caption":"Christina Pavlou"},"description":"Christina Pavlou was a writer at Workable for nearly four years, and previously a recruiter. She writes about diversity in the workplace and reports on the shape of things to come. You can find her on LinkedIn and Twitter.","url":"https:\/\/resources.workable.com\/fr\/author\/christina\/"}]}},"modified_by":null,"custom_fields":{"brief":"Nous recherchons un Chef de marque associ\u00e9 qui sera charg\u00e9 de participer \u00e0 la conception et \u00e0 la mise en \u0153uvre de strat\u00e9gies de marketing efficaces pour renforcer notre marque et accro\u00eetre l'engagement des clients.\r\n\r\n\u00c0 ce poste, vous collaborerez avec diverses \u00e9quipes internes pour mener des \u00e9tudes de march\u00e9 et des analyses de la concurrence, concevrez des campagnes publicitaires et d\u00e9velopperez un positionnement et une tarification rentables de notre marque. Vous serez titulaire d'un dipl\u00f4me de marketing ou \u00e9quivalent et poss\u00e9derez une profonde compr\u00e9hension de plusieurs canaux de distribution et activit\u00e9s publicitaires. Si vous poss\u00e9dez une exp\u00e9rience ant\u00e9rieure de l'analyse des comportements des consommateurs et de l'organisation d'\u00e9v\u00e9nements promotionnels, nous souhaiterions vous rencontrer.\r\n\r\nEnfin, vous aiderez \u00e0 implanter notre marque sur le march\u00e9 d'une mani\u00e8re que les consommateurs pourront facilement identifier et qui leur permettra de choisir nos produits et services.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle pr\u00e9alable au poste de Chef de marque associ\u00e9, d'<a href=\"https:\/\/resources.workable.com\/assistant-brand-manager-job-description\" target=\"_blank\" rel=\"noopener\">Assistant chef de marque<\/a>, d'<a href=\"https:\/\/resources.workable.com\/marketing-associate-job-description\" target=\"_blank\" rel=\"noopener\">Adjoint marketing<\/a> ou \u00e0 un poste similaire<\/li>\r\n \t<li>Exp\u00e9rience de tarification, de conditionnement et de positionnement de produit<\/li>\r\n \t<li>Bonne connaissance des canaux de distribution et des campagnes de marketing dans les m\u00e9dias<\/li>\r\n \t<li>Connaissance des outils et des techniques de marketing num\u00e9rique<\/li>\r\n \t<li>Aptitude \u00e0 effectuer une analyse de march\u00e9 (et savoir-faire pour utiliser et interpr\u00e9ter les tableurs et des graphiques)<\/li>\r\n \t<li>Excellentes comp\u00e9tences de communication<\/li>\r\n \t<li>Cr\u00e9ativit\u00e9<\/li>\r\n \t<li>Licence en marketing, communication, administration d'entreprises, ou un domaine \u00e9quivalent<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Conduire des recherches pour identifier les tendances de march\u00e9 et les pr\u00e9f\u00e9rences des publics cibles<\/li>\r\n \t<li>Cr\u00e9er des plans de marketing pour renforcer la notori\u00e9t\u00e9 de la marque<\/li>\r\n \t<li>Assurer une forte pr\u00e9sence de la marque dans les canaux en ligne et hors ligne<\/li>\r\n \t<li>Examiner le conditionnement et le positionnement des produits et sugg\u00e9rer des am\u00e9liorations<\/li>\r\n \t<li>\u00c9tudier la concurrence et identifier les opportunit\u00e9s de croissance<\/li>\r\n \t<li>Concevoir des campagnes publicitaires pour de nouveaux produits et services<\/li>\r\n \t<li>Faire des rapports sur au Chef de marque les r\u00e9sultats des campagnes de publicit\u00e9<\/li>\r\n \t<li>Se coordonner avec le <a href=\"https:\/\/resources.workable.com\/product-marketing-manager-job-description\" target=\"_blank\" rel=\"noopener\">responsable marketing produit<\/a> pour assurer la coh\u00e9rence avec la strat\u00e9gie de gamme de produits<\/li>\r\n \t<li>Aider au d\u00e9veloppement de campagnes m\u00e9dias efficaces et \u00e0 la s\u00e9lection de canaux de distribution appropri\u00e9s<\/li>\r\n \t<li>Actualiser la tarification des produits pour l'aligner sur les objectifs \u00e0 long terme de la soci\u00e9t\u00e9<\/li>\r\n \t<li>Participer \u00e0 l'organisation d'\u00e9v\u00e9nements promotionnels destin\u00e9s \u00e0 donner une image positive de notre soci\u00e9t\u00e9<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53507"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53507\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}