{"id":53440,"date":"2020-01-08T11:09:09","date_gmt":"2020-01-08T11:09:09","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53440"},"modified":"2020-02-06T13:16:45","modified_gmt":"2020-02-06T13:16:45","slug":"descriptif-de-poste-analyste-social-media-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/analyste-social-media-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Analyste social media&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste d&rsquo;Analyste social media a \u00e9t\u00e9 con\u00e7u pour vous aider \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s pour le poste et peut \u00eatre facilement post\u00e9 sur des sites d&rsquo;annonces en ligne ou des pages d&#8217;emploi. Pour des fonctions de haut niveau suppl\u00e9mentaires, consultez nos fiches de poste de <a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\" target=\"_blank\" rel=\"noopener noreferrer\">Gestionnaire social media<\/a> ou de <a href=\"https:\/\/resources.workable.com\/social-media-specialist-job-description\" target=\"_blank\" rel=\"noopener noreferrer\">Sp\u00e9cialiste social media<\/a>.<\/p>\n<h2>Responsabilit\u00e9s de l&rsquo;Analyste social media:<\/h2>\n<ul>\n<li>Analyser l&rsquo;attrait des utilisateurs (p.\u00a0ex. clics et taux de rebond)<\/li>\n<li>Faire des rapports sur le trafic web \u00e0 partir de tous les m\u00e9dias sociaux<\/li>\n<li>B\u00e2tir et supporter les strat\u00e9gies r\u00e9f\u00e9rencement en appliquant les priorit\u00e9s de mots cl\u00e9s dans les projets de marketing de contenu<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8779 alignnone\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_591404831.jpg\" alt=\"fiche de poste d'analyste social media\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_591404831.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_591404831-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_591404831-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste d&rsquo;Analyste social media a \u00e9t\u00e9 con\u00e7u pour vous aider \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s pour le poste et peut \u00eatre facilement post\u00e9 sur des sites d&rsquo;annonces en ligne ou des pages d&#8217;emploi. Pour des fonctions de haut niveau suppl\u00e9mentaires, consultez nos fiches de poste de Gestionnaire social media [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53440","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste d&#039;Analyste social media | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste d&#039;Analyste social media a \u00e9t\u00e9 con\u00e7u pour vous aider \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s pour le poste et peut \u00eatre facilement post\u00e9 sur des sites d&#039;annonces en ligne ou des pages d&#039;emploi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/analyste-social-media-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Analyste social media (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste d&#039;Analyste social media a \u00e9t\u00e9 con\u00e7u pour vous aider \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s pour le poste et peut \u00eatre facilement post\u00e9 sur des sites d&#039;annonces en ligne ou des pages d&#039;emploi.\" \/>\n<meta property=\"og:url\" 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Pavlou","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ed48272d268bb7071cf243f8d2dcaeaa1f26feca5ecd3fbed59e0378447bc49?s=96&d=mm&r=pg","caption":"Christina Pavlou"},"description":"Christina Pavlou was a writer at Workable for nearly four years, and previously a recruiter. She writes about diversity in the workplace and reports on the shape of things to come. You can find her on LinkedIn and Twitter.","url":"https:\/\/resources.workable.com\/fr\/author\/christina\/"}]}},"modified_by":null,"custom_fields":{"brief":"Nous recherchons un Analyste social media pour superviser nos initiatives dans les m\u00e9dias sociaux et mettre en \u0153uvre des pratiques de marketing r\u00e9ussies.\r\n\r\nPour ce poste, vous devrez conna\u00eetre en profondeur le fonctionnement de diff\u00e9rents r\u00e9seaux sociaux et bien conna\u00eetre l'optimisation de moteurs de recherche (r\u00e9f\u00e9rencement) pour un contenu en ligne. Si vous \u00eates un(e) professionnel(le) f\u00e9ru(e) de technologie int\u00e9ress\u00e9(e) par les plus r\u00e9centes tendances des technologies num\u00e9riques, nous souhaiterions vous rencontrer.\r\n\r\nEnfin, vous renforcerez notre pr\u00e9sence en ligne et la notori\u00e9t\u00e9 de la marque par le biais de strat\u00e9gies et de campagnes dans les m\u00e9dias sociaux efficaces.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle pr\u00e9alable en tant qu'<a href=\"https:\/\/resources.workable.com\/social-media-analyst-interview-questions\">Analyste social media<\/a>, <a href=\"https:\/\/resources.workable.com\/social-media-coordinator-job-description\" target=\"_blank\" rel=\"noopener noreferrer\">Coordinateur social media<\/a> ou un poste similaire<\/li>\r\n \t<li>Exp\u00e9rience pratique des plateformes de m\u00e9dias sociaux et des campagnes de marketing<\/li>\r\n \t<li>Connaissance approfondie du r\u00e9f\u00e9rencement, des recherches par mot cl\u00e9 et de Google Analytics<\/li>\r\n \t<li>Exp\u00e9rience d'outils de gestion des m\u00e9dias sociaux, comme Buffer et Hootsuite<\/li>\r\n \t<li>Bonne connaissance des contenus en ligne (une exp\u00e9rience de WordPress et de syst\u00e8mes de gestion de contenu sera un avantage)<\/li>\r\n \t<li>Aptitude \u00e0 identifier les pr\u00e9f\u00e9rences et les tendances d'un public cible<\/li>\r\n \t<li>Excellentes comp\u00e9tences de communication<\/li>\r\n \t<li>Comp\u00e9tences de gestion du temps et de t\u00e2ches multiples simultan\u00e9es<\/li>\r\n \t<li>Licence en marketing, communication ou un domaine connexe<\/li>\r\n \t<li>Des qualifications suppl\u00e9mentaires dans les technologies num\u00e9riques ou la gestion des m\u00e9dias sociaux constitueront un plus<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Analyser l'attrait des utilisateurs (p.\u00a0ex. clics et taux de rebond)<\/li>\r\n \t<li>Faire des rapports sur le trafic web \u00e0 partir de tous les m\u00e9dias sociaux<\/li>\r\n \t<li>B\u00e2tir et supporter les strat\u00e9gies r\u00e9f\u00e9rencement, notamment l'optimisation des mots cl\u00e9s dans les projets de marketing de contenu<\/li>\r\n \t<li>Identifier les habitudes de nos clients en ligne et sugg\u00e9rer les moyens de toucher un public plus large<\/li>\r\n \t<li>Maintenir une strat\u00e9gie coh\u00e9rente sur toutes les plateformes pour renforcer la notori\u00e9t\u00e9 de notre marque<\/li>\r\n \t<li>Se coordonner avec le <a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\">Gestionnaire social media<\/a> et le d\u00e9partement Marketing pour concevoir des campagnes de publicit\u00e9<\/li>\r\n \t<li>Veiller \u00e0 apporter des r\u00e9ponses rapides aux demandes et aux commentaires des clients et des suiveurs<\/li>\r\n \t<li>Conseiller les autres employ\u00e9s sur leur activit\u00e9 dans les m\u00e9dias sociaux (p.\u00a0ex. comment r\u00e9pondre aux commentaires et aux questions des clients et que partager sur les comptes personnels ou de la soci\u00e9t\u00e9)<\/li>\r\n \t<li>Chercher en quoi les r\u00e9seaux sociaux et les fonctions peuvent b\u00e9n\u00e9ficier \u00e0 notre soci\u00e9t\u00e9<\/li>\r\n \t<li>Mettre \u00e0 jour la <a href=\"https:\/\/resources.workable.com\/social-media-company-policy\">politique de la soci\u00e9t\u00e9 en mati\u00e8re de m\u00e9dias sociaux<\/a> lorsque cela est n\u00e9cessaire<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53440"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53440\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}