{"id":53405,"date":"2020-01-08T11:09:08","date_gmt":"2020-01-08T11:09:08","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53405"},"modified":"2020-02-06T13:16:45","modified_gmt":"2020-02-06T13:16:45","slug":"descriptif-de-poste-vice-president-vp-du-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/vice-president-vp-du-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Vice-pr\u00e9sident (VP) du marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de Vice-pr\u00e9sident (VP) du marketing est optimis\u00e9 avec les comp\u00e9tences essentielles pour vous permettre de mieux attirer les candidat(e)s qualifi\u00e9(e)s. N&rsquo;h\u00e9sitez pas \u00e0 inclure les missions de votre poste pour r\u00e9pondre aux besoins de votre soci\u00e9t\u00e9.<\/p>\n<h2>Responsabilit\u00e9s du Vice-pr\u00e9sident (VP) du marketing:<\/h2>\n<ul>\n<li>Concevoir et mettre en \u0153uvre un plan de marketing coh\u00e9rent destin\u00e9 \u00e0 renforcer la notori\u00e9t\u00e9 de la marque<\/li>\n<li>Fixer des objectifs actuels et de long terme pour les \u00e9quipes internes<\/li>\n<li>Concevoir et examiner le budget du d\u00e9partement marketing<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8781 alignnone\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_530094982.jpg\" alt=\"fiche de poste de Vice-pr\u00e9sident (VP) du marketing\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_530094982.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_530094982-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_530094982-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de Vice-pr\u00e9sident (VP) du marketing est optimis\u00e9 avec les comp\u00e9tences essentielles pour vous permettre de mieux attirer les candidat(e)s qualifi\u00e9(e)s. N&rsquo;h\u00e9sitez pas \u00e0 inclure les missions de votre poste pour r\u00e9pondre aux besoins de votre soci\u00e9t\u00e9. Responsabilit\u00e9s du Vice-pr\u00e9sident (VP) du marketing: Concevoir et mettre en \u0153uvre un [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53405","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de Vice-pr\u00e9sident (VP) du marketing | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste Vice-pr\u00e9sident (VP) du marketing est optimis\u00e9 avec les comp\u00e9tences 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She writes about diversity in the workplace and reports on the shape of things to come. You can find her on LinkedIn and Twitter.","url":"https:\/\/resources.workable.com\/fr\/author\/christina\/"}]}},"modified_by":null,"custom_fields":{"brief":"Nous recherchons un Vice-pr\u00e9sident (VP) du marketing exp\u00e9riment\u00e9 pour diriger et superviser notre d\u00e9partement Marketing. Vous serez charg\u00e9(e) de concevoir, mettre en \u0153uvre et superviser des strat\u00e9gies de marketing efficaces align\u00e9es sur nos objectifs commerciaux.\r\n\r\nLe (la) candidat(e) id\u00e9al(e) aura de solides ant\u00e9c\u00e9dents dans le marketing et une bonne exp\u00e9rience professionnelle dans la gestion de bout en bout de plusieurs projets promotionnels, notamment des campagnes publicitaires payantes et des techniques de marketing num\u00e9rique. Notre VP du marketing rel\u00e8vera directement du PDG et supervisera les \u00e9quipes de marketing internes. Pour r\u00e9ussir dans ces fonctions, vous devrez \u00eatre hautement professionnel(le). Vous devrez \u00e9galement jouer un r\u00f4le significatif dans l'\u00e9laboration de la planification strat\u00e9gique de la soci\u00e9t\u00e9.\r\n\r\nEnfin, vous devrez veiller \u00e0 ce que les activit\u00e9s du d\u00e9partement Marketing contribuent au succ\u00e8s \u00e0 long terme de notre soci\u00e9t\u00e9.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle av\u00e9r\u00e9e en tant que VP du marketing, <a href=\"https:\/\/resources.workable.com\/marketing-director-job-description\" target=\"_blank\" rel=\"noopener\">directeur marketing<\/a> ou d'un autre poste senior<\/li>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e de la conception et de la mise en \u0153uvre de campagnes de marketing r\u00e9ussies<\/li>\r\n \t<li>Solides connaissances du r\u00e9f\u00e9rencement, des analytiques du web et de Google Adwords<\/li>\r\n \t<li>Exp\u00e9rience d'un logiciel CRM et des outils et techniques du marketing num\u00e9rique<\/li>\r\n \t<li>Fortes comp\u00e9tences de leadership<\/li>\r\n \t<li>Excellentes comp\u00e9tences de communication<\/li>\r\n \t<li>Excellentes capacit\u00e9s analytiques et de gestion de projets<\/li>\r\n \t<li>Esprit strat\u00e9gique avec aptitude \u00e0 prendre des d\u00e9cisions difficiles<\/li>\r\n \t<li>Licence en marketing, communication ou autre domaine pertinent<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Concevoir et mettre en \u0153uvre un plan de marketing coh\u00e9rent destin\u00e9 \u00e0 renforcer la notori\u00e9t\u00e9 de la marque<\/li>\r\n \t<li>Fixer des objectifs actuels et de long terme pour les \u00e9quipes internes<\/li>\r\n \t<li>Concevoir et examiner le budget du d\u00e9partement marketing<\/li>\r\n \t<li>B\u00e2tir des relations avec les m\u00e9dias et les parties prenantes par le biais de strat\u00e9gies de RP cr\u00e9atives<\/li>\r\n \t<li>Surveiller toutes les campagnes de marketing et les am\u00e9liorer lorsque cela est n\u00e9cessaire<\/li>\r\n \t<li>Hi\u00e9rarchiser les projets de marketing et allouer les ressources en cons\u00e9quence<\/li>\r\n \t<li>Pr\u00e9parer des rapports r\u00e9guliers et des pr\u00e9sentations des m\u00e9triques du marketing pour le PDG<\/li>\r\n \t<li>Conduire une analyse de march\u00e9 pour identifier les enjeux et les opportunit\u00e9s de croissance<\/li>\r\n \t<li>Fournir une orientation et des id\u00e9es d'organisation d'\u00e9v\u00e9nements de marketing efficaces<\/li>\r\n \t<li>Pr\u00e9voir les besoins d'embauche du d\u00e9partement marketing<\/li>\r\n \t<li>Participer \u00e0 la planification trimestrielle et annuelle des objectifs de la soci\u00e9t\u00e9<\/li>\r\n \t<li>Suivre les activit\u00e9s de la concurrence<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53405"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53405\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}