{"id":53355,"date":"2020-01-08T11:09:06","date_gmt":"2020-01-08T11:09:06","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53355"},"modified":"2020-02-06T13:16:46","modified_gmt":"2020-02-06T13:16:46","slug":"descriptif-de-poste-responsable-referencement-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/responsable-referencement-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Responsable r\u00e9f\u00e9rencement (f\/h\/autre)"},"content":{"rendered":"

Le pr\u00e9sent mod\u00e8le de fiche de poste de responsable r\u00e9f\u00e9rencement a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d’annonces ou des pages d’emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.Intitul\u00e9s de postes similaires: Analyste SEO<\/strong>, strat\u00e8ge<\/strong>, sp\u00e9cialiste<\/strong><\/a>\u00a0et consultant(e)<\/strong>.<\/p>\n

Responsabilit\u00e9s du responsable r\u00e9f\u00e9rencement:<\/h2>\n
    \n
  • D\u00e9velopper et mettre en \u0153uvre des strat\u00e9gies efficaces d’optimisation de moteurs de recherche (r\u00e9f\u00e9rencement)<\/li>\n
  • Coordonner les activit\u00e9s de marketing de contenu, de conception, de m\u00e9dias sociaux et de PPC (paiement par clic) et d’autres activit\u00e9s<\/li>\n
  • G\u00e9rer les projets d’optimisation en ligne et hors ligne et \u00e9tablir des rapports de performance<\/li>\n<\/ul>\n

    \"fiche<\/p>\n","protected":false},"excerpt":{"rendered":"

    Le pr\u00e9sent mod\u00e8le de fiche de poste de responsable r\u00e9f\u00e9rencement a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d’annonces ou des pages d’emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.Intitul\u00e9s de postes similaires: Analyste SEO, strat\u00e8ge, sp\u00e9cialiste\u00a0et consultant(e). Responsabilit\u00e9s du responsable r\u00e9f\u00e9rencement: D\u00e9velopper et […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53355","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"\nDescriptif de poste: Responsable r\u00e9f\u00e9rencement (f\/h\/autre) - Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de responsable r\u00e9f\u00e9rencement a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d'annonces ou des pages d'emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/responsable-referencement-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Responsable r\u00e9f\u00e9rencement (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de responsable r\u00e9f\u00e9rencement a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d'annonces ou des pages d'emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/responsable-referencement-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:09:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/seo-manager-shutterstock_547754101.jpg\" \/>\n<meta name=\"author\" content=\"Nikoletta Bika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikoletta Bika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-referencement-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-referencement-descriptif-de-poste\"},\"author\":{\"name\":\"Nikoletta Bika\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/bddaa2e41481e7c9ef2328432ea089e7\"},\"headline\":\"Descriptif de poste: Responsable r\u00e9f\u00e9rencement (f\\\/h\\\/autre)\",\"datePublished\":\"2020-01-08T11:09:06+00:00\",\"dateModified\":\"2020-02-06T13:16:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-referencement-descriptif-de-poste\"},\"wordCount\":139,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-referencement-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/seo-manager-shutterstock_547754101.jpg\",\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-referencement-descriptif-de-poste\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-referencement-descriptif-de-poste\",\"name\":\"Descriptif de poste: Responsable r\u00e9f\u00e9rencement (f\\\/h\\\/autre) - 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She holds an MSc in HR and has written extensively about all things HR and recruiting, with a particular interest in bias, data, technology, legal compliance, and the future of work. She hates meaningless jargon and dreams about space travel.","sameAs":["http:\/\/workable.com"],"url":"https:\/\/resources.workable.com\/fr\/author\/nikoletta-bika\/"}]}},"modified_by":null,"custom_fields":{"brief":"Nous recherchons un(e) responsable r\u00e9f\u00e9rencement pour coordonner les efforts de r\u00e9f\u00e9rencement, notamment l'optimisation en ligne et hors ligne et la recherche d'expansion par mots cl\u00e9s. Vous superviserez \u00e9galement les campagnes de recherche payante pour veiller \u00e0 leur succ\u00e8s.\r\n\r\nNous recherchons un(e) professionnel(le) ayant un esprit analytique et perspicace ayant de bonnes comp\u00e9tences de communication et capable de collaborer avec diverses \u00e9quipes. Une connaissance actualis\u00e9e des pratiques et des techniques de r\u00e9f\u00e9rencement sera essentielle pour ce poste.\r\n\r\nVotre but sera de veiller \u00e0 ce que le contenu puisse \u00eatre facilement consult\u00e9 et optimis\u00e9 pour accro\u00eetre la profitabilit\u00e9 de notre soci\u00e9t\u00e9.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e en tant que Responsable r\u00e9f\u00e9rencement, moteurs de recherche ou d'un poste similaire<\/li>\r\n \t<li>Connaissance des pratiques standard et actuelles de r\u00e9f\u00e9rencement<\/li>\r\n \t<li>Connaissance de HTML\/CSS<\/li>\r\n \t<li>Exp\u00e9rience du reporting r\u00e9f\u00e9rencement<\/li>\r\n \t<li>Bonne connaissance des outils correspondants (p.\u00a0ex. Conductor, Screaming Frog, MOZ) et des outils analytiques de web (p.\u00a0ex. Google Analytics, WebTrends)<\/li>\r\n \t<li>Excellentes comp\u00e9tences de communication<\/li>\r\n \t<li>Bonnes comp\u00e9tences en supervision et organisation<\/li>\r\n \t<li>Esprit analytique avec aptitudes de calcul<\/li>\r\n \t<li>Licence\/ma\u00eetrise en administration d'entreprises, marketing ou un domaine connexe<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>D\u00e9velopper et mettre en \u0153uvre des strat\u00e9gies \u00e0 succ\u00e8s<\/li>\r\n \t<li>G\u00e9rer une \u00e9quipe de <a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\" target=\"_blank\" rel=\"noopener\">sp\u00e9cialistes r\u00e9f\u00e9rencement<\/a><\/li>\r\n \t<li>Effectuer des recherches par mot cl\u00e9 pour aider les \u00e9quipes de contenu<\/li>\r\n \t<li>Examiner les \u00e9ventuels probl\u00e8mes r\u00e9f\u00e9rencement techniques et recommander des solutions<\/li>\r\n \t<li>Optimiser le contenu, les pages d'accueil et la copie de recherche payante des sites web<\/li>\r\n \t<li>Diriger les projets d'optimisation hors page (p.\u00a0ex. la constitution de liens)<\/li>\r\n \t<li>Collecter les donn\u00e9es et \u00e9tablir des rapports de trafic, de classement et autres aspects de r\u00e9f\u00e9rencement<\/li>\r\n \t<li>Travailler avec les \u00e9quipes des m\u00e9dias sociaux et PPC pour optimiser les campagnes<\/li>\r\n \t<li>Rester au fait des tendances du r\u00e9f\u00e9rencement et de marketing int\u00e9gr\u00e9<\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li>Identifier et recruter des responsables r\u00e9f\u00e9rencement \u00e0 l'aide des <a href=\"https:\/\/resources.workable.com\/find-seo-managers-boolean-search-strings\">aide-m\u00e9moire de recherche bol\u00e9enne<\/a> de Workable.<\/li>\r\n \t<li>\u00c9valuez les comp\u00e9tences et les qualifications pertinentes avec nos <a href=\"https:\/\/resources.workable.com\/search-engine-marketing-seo-sem-interview-questions\">questions d'entretien pour les Experts SEO<\/a>.<\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53355"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53355\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}