{"id":53349,"date":"2020-01-08T11:09:06","date_gmt":"2020-01-08T11:09:06","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53349"},"modified":"2020-02-06T13:16:45","modified_gmt":"2020-02-06T13:16:45","slug":"descriptif-de-poste-directeur-des-medias-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/directeur-des-medias-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Directeur des m\u00e9dias&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Ce mod\u00e8le de fiche de poste de directeur(trice) des m\u00e9dias vous aidera \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s poss\u00e9dant des comp\u00e9tences de marketing et de communication. Ajoutez \u00e0 ce mod\u00e8le des exigences suppl\u00e9mentaires pour r\u00e9pondre aux besoins de votre soci\u00e9t\u00e9.<\/p>\n<h2>Les responsabilit\u00e9s du directeur des m\u00e9dias sont notamment:<\/h2>\n<ul>\n<li>D\u00e9finir le meilleur bouquet d&rsquo;organes de presse pour d\u00e9velopper les strat\u00e9gies promotionnelles<\/li>\n<li>Suivre les campagnes de publicit\u00e9 en ligne et hors ligne (p.\u00a0ex. radio, TV, sites web, magazines et panneaux publicitaires)<\/li>\n<li>Pr\u00e9senter r\u00e9guli\u00e8rement des rapports sur les r\u00e9sultats des campagnes de publicit\u00e9 (y compris les revenus et les co\u00fbts)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8777 alignnone\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_519895405.jpg\" alt=\"fiche de poste de Directeur des m\u00e9dias\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_519895405.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_519895405-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/03\/shutterstock_519895405-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mod\u00e8le de fiche de poste de directeur(trice) des m\u00e9dias vous aidera \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s poss\u00e9dant des comp\u00e9tences de marketing et de communication. Ajoutez \u00e0 ce mod\u00e8le des exigences suppl\u00e9mentaires pour r\u00e9pondre aux besoins de votre soci\u00e9t\u00e9. Les responsabilit\u00e9s du directeur des m\u00e9dias sont notamment: D\u00e9finir le meilleur bouquet d&rsquo;organes de presse pour [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53349","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de Directeur des m\u00e9dias | Workable<\/title>\n<meta name=\"description\" content=\"Ce mod\u00e8le de fiche de poste de Directeur des m\u00e9dias vous aidera \u00e0 attirer des candidat(e)s 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She writes about diversity in the workplace and reports on the shape of things to come. You can find her on LinkedIn and Twitter.","url":"https:\/\/resources.workable.com\/fr\/author\/christina\/"}]}},"modified_by":null,"custom_fields":{"brief":"Nous recherchons un Directeur des m\u00e9dias exp\u00e9riment\u00e9 pour concevoir et mettre en \u0153uvre des campagnes de publicit\u00e9 qui fassent la promotion de notre soci\u00e9t\u00e9.\r\n\r\nSi vous poss\u00e9dez une exp\u00e9rience ant\u00e9rieure dans le d\u00e9veloppement de strat\u00e9gies promotionnelles efficaces, nous souhaiterions vous rencontrer. Pour r\u00e9ussir \u00e0 ce poste, vous devrez \u00eatre familier(\u00e8re) de diff\u00e9rents types de m\u00e9dias, des sites publicitaires hors ligne (comme les magazines et les panneaux d'affichage) aux canaux num\u00e9riques.\r\n\r\nEnfin, vous renforcerez l'int\u00e9r\u00eat du public pour nos produits et services par des campagnes m\u00e9dias bien pens\u00e9es et veillerez \u00e0 ce que nos co\u00fbts de publicit\u00e9 restent dans les limites du budget.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle av\u00e9r\u00e9e de Directeur des m\u00e9dias, <a href=\"https:\/\/resources.workable.com\/media-planner-job-description\" target=\"_blank\" rel=\"noopener\">M\u00e9dia-planner<\/a> ou un poste similaire.<\/li>\r\n \t<li>Connaissance de diff\u00e9rents types de canaux m\u00e9diatiques<\/li>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e de montage de campagnes de publicit\u00e9 efficaces<\/li>\r\n \t<li>Bonne connaissance du marketing num\u00e9rique<\/li>\r\n \t<li>Connaissance pratique d'outils analytiques (p.\u00a0ex. GfK MRI, Moat et Nielsen IMS)<\/li>\r\n \t<li>Exp\u00e9rience de planification budg\u00e9taire et des ICP<\/li>\r\n \t<li>Capacit\u00e9 \u00e0 g\u00e9rer et combiner les donn\u00e9es<\/li>\r\n \t<li>Fortes comp\u00e9tences de prise de d\u00e9cision<\/li>\r\n \t<li>Excellentes comp\u00e9tences de communication<\/li>\r\n \t<li>Licence en administration d'entreprise, marketing ou un domaine similaire<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>D\u00e9finir le meilleur bouquet d'organes de presse pour d\u00e9velopper les strat\u00e9gies promotionnelles<\/li>\r\n \t<li>Suivre les campagnes de publicit\u00e9 en ligne et hors ligne (p.\u00a0ex. radio, TV, sites web, magazines et panneaux publicitaires)<\/li>\r\n \t<li>Pr\u00e9senter r\u00e9guli\u00e8rement des rapports sur les r\u00e9sultats des campagnes de publicit\u00e9 (y compris les revenus et les co\u00fbts)<\/li>\r\n \t<li>Optimiser les strat\u00e9gies publicitaires pour diff\u00e9rents canaux et publics<\/li>\r\n \t<li>Concevoir et examiner les budgets de publicit\u00e9 en collaboration avec le <a href=\"https:\/\/resources.workable.com\/marketing-director-job-description\" target=\"_blank\" rel=\"noopener\">Directeur marketing<\/a><\/li>\r\n \t<li>N\u00e9gocier avec les canaux m\u00e9diatiques pour conclure des accords concurrentiels<\/li>\r\n \t<li>Pr\u00e9parer des projets promotionnels suppl\u00e9mentaires pour soutenir les lancements de produits<\/li>\r\n \t<li>Cr\u00e9er de nouvelles campagnes pour toucher un public plus large<\/li>\r\n \t<li>Veiller \u00e0 faire passer un message publicitaire coh\u00e9rent sur plusieurs campagnes<\/li>\r\n \t<li>B\u00e2tir des relations de long terme avec les influenceurs dans les m\u00e9dias pour promouvoir notre marque<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53349"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53349\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}