{"id":53228,"date":"2020-01-08T11:09:03","date_gmt":"2020-01-08T11:09:03","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53228"},"modified":"2020-02-06T13:16:47","modified_gmt":"2020-02-06T13:16:47","slug":"descriptif-de-poste-media-planner-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste","title":{"rendered":"Descriptif de poste: M\u00e9dia-planner&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de M\u00e9dia-planner a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.<\/p>\n<h2>Responsabilit\u00e9s du M\u00e9dia-planner:<\/h2>\n<ul>\n<li>Identifier et comprendre les publics cibles<\/li>\n<li>D\u00e9finir le bouquet d&rsquo;organes de presse le plus efficace pour afficher les publicit\u00e9s<\/li>\n<li>Coordonner, surveiller et \u00e9valuer les campagnes et les strat\u00e9gies m\u00e9diatiques<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8671\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg\" alt=\"fiche de poste de M\u00e9dia-planner\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de M\u00e9dia-planner a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Responsabilit\u00e9s du M\u00e9dia-planner: Identifier et comprendre les publics cibles D\u00e9finir le bouquet d&rsquo;organes de presse [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53228","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Descriptif de poste: M\u00e9dia-planner (f\/h\/autre) - Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de M\u00e9dia-planner a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;annonces ou des pages d&#039;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: M\u00e9dia-planner (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de M\u00e9dia-planner a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;annonces ou des pages d&#039;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:09:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg\" \/>\n<meta name=\"author\" content=\"Nikoletta Bika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikoletta Bika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste\"},\"author\":{\"name\":\"Nikoletta Bika\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/bddaa2e41481e7c9ef2328432ea089e7\"},\"headline\":\"Descriptif de poste: M\u00e9dia-planner&nbsp;(f\\\/h\\\/autre)\",\"datePublished\":\"2020-01-08T11:09:03+00:00\",\"dateModified\":\"2020-02-06T13:16:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste\"},\"wordCount\":92,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/media-planner-shutterstock_444577888.jpg\",\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste\",\"name\":\"Descriptif de poste: M\u00e9dia-planner (f\\\/h\\\/autre) - Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/media-planner-shutterstock_444577888.jpg\",\"datePublished\":\"2020-01-08T11:09:03+00:00\",\"dateModified\":\"2020-02-06T13:16:47+00:00\",\"description\":\"Le pr\u00e9sent mod\u00e8le de fiche de poste de M\u00e9dia-planner a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d'annonces ou des pages d'emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste#primaryimage\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/media-planner-shutterstock_444577888.jpg\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/media-planner-shutterstock_444577888.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/media-planner-descriptif-de-poste#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descriptif de poste: M\u00e9dia-planner&nbsp;(f\\\/h\\\/autre)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"name\":\"Recruiting Resources: How to Recruit and Hire Better\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\",\"name\":\"Workable\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"width\":150,\"height\":25,\"caption\":\"Workable\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/business.facebook.com\\\/workable\\\/\",\"https:\\\/\\\/x.com\\\/workable\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/workable-hr\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/bddaa2e41481e7c9ef2328432ea089e7\",\"name\":\"Nikoletta Bika\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg\",\"caption\":\"Nikoletta Bika\"},\"description\":\"Nikoletta Bika was a senior writer at Workable for nearly four and a half years. She holds an MSc in HR and has written extensively about all things HR and recruiting, with a particular interest in bias, data, technology, legal compliance, and the future of work. She hates meaningless jargon and dreams about space travel.\",\"sameAs\":[\"http:\\\/\\\/workable.com\"],\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/author\\\/nikoletta-bika\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Descriptif de poste: M\u00e9dia-planner (f\/h\/autre) - Workable","description":"Le pr\u00e9sent mod\u00e8le de fiche de poste de M\u00e9dia-planner a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d'annonces ou des pages d'emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste\/","og_locale":"fr_FR","og_type":"article","og_title":"Descriptif de poste: M\u00e9dia-planner (f\/h\/autre)","og_description":"Le pr\u00e9sent mod\u00e8le de fiche de poste de M\u00e9dia-planner a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d'annonces ou des pages d'emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.","og_url":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste","og_site_name":"Recruiting Resources: How to Recruit and Hire Better","article_publisher":"https:\/\/business.facebook.com\/workable\/","article_published_time":"2020-01-08T11:09:03+00:00","article_modified_time":"2020-02-06T13:16:47+00:00","og_image":[{"url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg","type":"","width":"","height":""}],"author":"Nikoletta Bika","twitter_card":"summary_large_image","twitter_creator":"@workable","twitter_site":"@workable","twitter_misc":{"\u00c9crit par":"Nikoletta Bika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste#article","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste"},"author":{"name":"Nikoletta Bika","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/bddaa2e41481e7c9ef2328432ea089e7"},"headline":"Descriptif de poste: M\u00e9dia-planner&nbsp;(f\/h\/autre)","datePublished":"2020-01-08T11:09:03+00:00","dateModified":"2020-02-06T13:16:47+00:00","mainEntityOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste"},"wordCount":92,"publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg","articleSection":["Descriptifs de postes","Descriptifs de postes de marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste","url":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste","name":"Descriptif de poste: M\u00e9dia-planner (f\/h\/autre) - Workable","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste#primaryimage"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg","datePublished":"2020-01-08T11:09:03+00:00","dateModified":"2020-02-06T13:16:47+00:00","description":"Le pr\u00e9sent mod\u00e8le de fiche de poste de M\u00e9dia-planner a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d'annonces ou des pages d'emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.","breadcrumb":{"@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste#primaryimage","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/resources.workable.com\/fr\/media-planner-descriptif-de-poste#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resources.workable.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Descriptif de poste: M\u00e9dia-planner&nbsp;(f\/h\/autre)"}]},{"@type":"WebSite","@id":"https:\/\/resources.workable.com\/fr\/#website","url":"https:\/\/resources.workable.com\/fr\/","name":"Recruiting Resources: How to Recruit and Hire Better","description":"","publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resources.workable.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/resources.workable.com\/fr\/#organization","name":"Workable","url":"https:\/\/resources.workable.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","width":150,"height":25,"caption":"Workable"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/workable\/","https:\/\/x.com\/workable","https:\/\/www.linkedin.com\/company\/workable-hr\/"]},{"@type":"Person","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/bddaa2e41481e7c9ef2328432ea089e7","name":"Nikoletta Bika","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg","caption":"Nikoletta Bika"},"description":"Nikoletta Bika was a senior writer at Workable for nearly four and a half years. She holds an MSc in HR and has written extensively about all things HR and recruiting, with a particular interest in bias, data, technology, legal compliance, and the future of work. She hates meaningless jargon and dreams about space travel.","sameAs":["http:\/\/workable.com"],"url":"https:\/\/resources.workable.com\/fr\/author\/nikoletta-bika\/"}]}},"modified_by":null,"custom_fields":{"brief":"Nous recherchons un M\u00e9dia-planner qui sera charg\u00e9 de concevoir et de mettre en \u0153uvre des campagnes publicitaires efficaces. Votre travail consistera \u00e0 identifier et \u00e0 contacter les publics cibles et \u00e0 \u00e9valuer le succ\u00e8s des campagnes.\r\n\r\nPour y parvenir, vous devrez \u00eatre un(e) communiquant(e) et un(e) d\u00e9cideur(se) de talent capable de collaborer avec diff\u00e9rentes \u00e9quipes. Une connaissance des \u00e9tudes de march\u00e9 et la volont\u00e9 de suivre les tendances des m\u00e9dias sont essentielles.\r\n\r\nVotre but sera d'optimiser les campagnes de marketing dans les m\u00e9dias pour mieux faire conna\u00eetre la marque et atteindre les objectifs commerciaux.","requirements":"<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/media-planner-interview-questions\">Exp\u00e9rience av\u00e9r\u00e9e<\/a> de M\u00e9dia-planner\u00a0; une exp\u00e9rience dans les m\u00e9dias num\u00e9riques sera un avantage<\/li>\r\n \t<li>Vaste connaissance des canaux m\u00e9diatiques<\/li>\r\n \t<li>Bonnes connaissances des m\u00e9triques d'\u00e9valuation de campagne et de l'achat de m\u00e9dias<\/li>\r\n \t<li>Connaissance pratique d'outils analytiques (p.\u00a0ex. GfK MRI, MOAT, Nielsen IMS)<\/li>\r\n \t<li>Excellentes comp\u00e9tences en mati\u00e8re de communication et de travail en \u00e9quipe<\/li>\r\n \t<li>Esprit analytique et aptitude pour les statistiques et les maths<\/li>\r\n \t<li>Fortes comp\u00e9tences de prise de d\u00e9cision<\/li>\r\n \t<li>Licence en marketing, administration d'entreprise ou un domaine \u00e9quivalent<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Collecter et analyser les donn\u00e9es de march\u00e9<\/li>\r\n \t<li>Identifier les publics cibles et comprendre leurs comportements et leurs habitudes<\/li>\r\n \t<li>D\u00e9finir le meilleur bouquet d'organes de presse pour nos campagnes<\/li>\r\n \t<li>Optimiser les campagnes de publicit\u00e9 en fonction de l'exposition g\u00e9ographique, de la fr\u00e9quence, des p\u00e9riodes et plus encore<\/li>\r\n \t<li>Allouer les budgets et surveiller les co\u00fbts<\/li>\r\n \t<li>Suivre les tendances m\u00e9dias des canaux en ligne et hors ligne (\u00e9missions de TV, magazines, blogs, programmes radio)<\/li>\r\n \t<li>\u00c9valuer le succ\u00e8s des strat\u00e9gies et des campagnes m\u00e9diatiques<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53228"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53228\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}