{"id":53160,"date":"2020-01-08T11:09:01","date_gmt":"2020-01-08T11:09:01","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53160"},"modified":"2020-02-06T13:16:50","modified_gmt":"2020-02-06T13:16:50","slug":"descriptif-de-poste-coordonnateur-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/coordonnateur-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Coordonnateur marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Il s&rsquo;agit d&rsquo;un mod\u00e8le de fiche de poste de Coordonnateur marketing destin\u00e9 \u00e0 vous aider \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s r\u00e9pondant aux besoins de votre soci\u00e9t\u00e9. N&rsquo;h\u00e9sitez pas \u00e0 l&rsquo;adapter par des responsabilit\u00e9s sp\u00e9cifiques \u00e0 diff\u00e9rents niveaux d&rsquo;anciennet\u00e9.<\/p>\n<h2>Responsabilit\u00e9s du Coordonnateur marketing:<\/h2>\n<ul>\n<li>Conduire des recherches pour analyser les comportements des consommateurs (p.\u00a0ex. habitudes d&rsquo;achat, tendances et pr\u00e9f\u00e9rences)<\/li>\n<li>Concevoir et mettre en \u0153uvre des campagnes de marketing<\/li>\n<li>Mettre en place des syst\u00e8mes de suivi des activit\u00e9s de marketing en ligne<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53174 alignnone\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/shutterstock_488845213.jpg\" alt=\"fiche de poste de coordonnateur marketing\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/shutterstock_488845213.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/shutterstock_488845213-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/shutterstock_488845213-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il s&rsquo;agit d&rsquo;un mod\u00e8le de fiche de poste de Coordonnateur marketing destin\u00e9 \u00e0 vous aider \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s r\u00e9pondant aux besoins de votre soci\u00e9t\u00e9. N&rsquo;h\u00e9sitez pas \u00e0 l&rsquo;adapter par des responsabilit\u00e9s sp\u00e9cifiques \u00e0 diff\u00e9rents niveaux d&rsquo;anciennet\u00e9. Responsabilit\u00e9s du Coordonnateur marketing: Conduire des recherches pour analyser les comportements des consommateurs (p.\u00a0ex. habitudes d&rsquo;achat, tendances [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53160","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de Coordonnateur marketing | Workable<\/title>\n<meta name=\"description\" content=\"Il s&#039;agit d&#039;un mod\u00e8le de fiche de poste de Coordonnateur marketing destin\u00e9 \u00e0 vous aider \u00e0 attirer des candidats. N&#039;h\u00e9sitez pas \u00e0 l&#039;adapter par des responsabilit\u00e9s sp\u00e9cifiques \u00e0 diff\u00e9rents niveaux d&#039;anciennet\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/coordonnateur-marketing-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Coordonnateur marketing (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Il s&#039;agit d&#039;un mod\u00e8le de fiche de poste de Coordonnateur marketing destin\u00e9 \u00e0 vous aider \u00e0 attirer des candidats. 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Si vous poss\u00e9dez d'excellentes aptitudes de communication et une passion pour les strat\u00e9gies publicitaires, nous aimerions vous rencontrer.\r\n\r\nEnfin, vous veillerez \u00e0 ce que les efforts de marketing de notre soci\u00e9t\u00e9 nous aident \u00e0 r\u00e9aliser nos objectifs commerciaux imm\u00e9diats et \u00e0 long terme.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle av\u00e9r\u00e9e en tant que Coordonnateur marketing, <a href=\"https:\/\/resources.workable.com\/marketing-officer-job-description\" target=\"_blank\" rel=\"noopener\">Agent marketing<\/a> ou \u00e0 un poste similaire<\/li>\r\n \t<li>Connaissance des outils de marketing traditionnels et num\u00e9riques<\/li>\r\n \t<li>Exp\u00e9rience des m\u00e9thodes de recherche utilisant un logiciel d'analyse des donn\u00e9es<\/li>\r\n \t<li>Expertise des campagnes r\u00e9f\u00e9rencement\/moteurs de recherche<\/li>\r\n \t<li>Solides comp\u00e9tences en informatiques, notamment MS Office, analytiques de web et Google Adwords<\/li>\r\n \t<li>Bonnes connaissances de la gestion des relations clients et d'un logiciel de syst\u00e8me de gestion de contenu<\/li>\r\n \t<li>Excellentes comp\u00e9tences de communication et de pr\u00e9sentation<\/li>\r\n \t<li>Licence en marketing ou un domaine connexe<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Conduire des recherches pour analyser les comportements des consommateurs (p.\u00a0ex. habitudes d'achat, tendances et pr\u00e9f\u00e9rences)<\/li>\r\n \t<li>Concevoir et mettre en \u0153uvre avec succ\u00e8s des campagnes de marketing<\/li>\r\n \t<li>Mettre en place des syst\u00e8mes de suivi des activit\u00e9s de marketing en ligne<\/li>\r\n \t<li>Suivre l'\u00e9tat d'avancement avec les <a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\" target=\"_blank\" rel=\"noopener\">directeurs marketing<\/a> et\/ou des <a href=\"https:\/\/resources.workable.com\/marketing-specialist-job-description\" target=\"_blank\" rel=\"noopener\">sp\u00e9cialistes marketing<\/a><\/li>\r\n \t<li>Identifier et analyser la concurrence<\/li>\r\n \t<li>Pr\u00e9parer des rapports en collectant et analysant les donn\u00e9es de vente<\/li>\r\n \t<li>Collaborer avec le d\u00e9partement de conception pour produire des mat\u00e9riels promotionnels<\/li>\r\n \t<li>\u00c9laborer une copie claire de marketing de produit<\/li>\r\n \t<li>Organiser des activit\u00e9s promotionnelles pour les nouveaux produits et services<\/li>\r\n \t<li>Pr\u00e9parer des pr\u00e9visions (mensuelles, trimestrielles et annuelles)<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53160"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53160\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}