{"id":53041,"date":"2020-01-08T11:08:58","date_gmt":"2020-01-08T11:08:58","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53041"},"modified":"2020-02-06T13:17:44","modified_gmt":"2020-02-06T13:17:44","slug":"descriptif-de-poste-responsable-du-marketing-par-courriel-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/responsable-du-marketing-par-courriel-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Responsable du marketing par courriel (f\/h\/autre)"},"content":{"rendered":"

Le pr\u00e9sent mod\u00e8le de fiche de poste de Responsable du marketing par courriel vous aidera \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s pour diriger vos campagnes de marketing. \"fiche<\/p>\n","protected":false},"excerpt":{"rendered":"

Le pr\u00e9sent mod\u00e8le de fiche de poste de Responsable du marketing par courriel vous aidera \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s pour diriger vos campagnes de marketing.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-53041","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"\nMod\u00e8le de fiche de poste de Responsable du marketing par courriel | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de Responsable du marketing par courriel vous aidera \u00e0 attirer des candidat(e) qualifi\u00e9(e)s pour diriger vos campagnes de 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En qualit\u00e9 de Responsable du marketing par courriel, votre r\u00f4le consistera \u00e0 prendre contact avec des clients au travers de campagnes d'e-mails et \u00e0 les informer sur nos nouveaux produits et sur les \u00e9v\u00e9nements \u00e0 venir.\r\n\r\nEnfin, vous assurerez la promotion de notre marque et veillerez \u00e0 ce que nos clients restent au contact des nouveaut\u00e9s de notre soci\u00e9t\u00e9.","requirements":"<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/email-marketing-manager-interview-questions\">Exp\u00e9rience professionnelle av\u00e9r\u00e9e<\/a> de Responsable du marketing par courriel ou de sp\u00e9cialiste du marketing num\u00e9rique<\/li>\r\n \t<li>Exp\u00e9rience pratique de HTML et des syst\u00e8mes de gestion de contenu<\/li>\r\n \t<li>Ma\u00eetrise de la technologie d'automatisation du marketing<\/li>\r\n \t<li>Connaissance du r\u00e9f\u00e9rencement\/des moteurs de recherche et de Google Analytics<\/li>\r\n \t<li>Bonne connaissance des outils analytiques et des bases de donn\u00e9es<\/li>\r\n \t<li>Excellentes comp\u00e9tences de r\u00e9daction et de communication \u00e9crite<\/li>\r\n \t<li>Fortes comp\u00e9tences en gestion de projet<\/li>\r\n \t<li>Capacit\u00e9 \u00e0 travailler avec des d\u00e9lais serr\u00e9s<\/li>\r\n \t<li>Licence en marketing ou un domaine connexe<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Identifier les publics cibles et d\u00e9velopper notre liste d'e-mails<\/li>\r\n \t<li>Concevoir et mettre en \u0153uvre des campagnes de marketing direct par e-mails<\/li>\r\n \t<li>Relire les e-mails pour en v\u00e9rifier la clart\u00e9, la grammaire et l'orthographe<\/li>\r\n \t<li>Veiller \u00e0 pr\u00e9senter des mod\u00e8les d'e-mails compatibles avec les applications mobiles<\/li>\r\n \t<li>R\u00e9diger des bulletins d'information contenant l'ensemble des nouveaut\u00e9s au sein de la soci\u00e9t\u00e9<\/li>\r\n \t<li>Tenir \u00e0 jour nos mod\u00e8les d'e-mail en utilisant des graphiques, une forme de personnalisation et des fonctions avanc\u00e9es<\/li>\r\n \t<li>Assurer une communication concise et pr\u00e9cise avec les clients par e-mail pour minimiser les d\u00e9sabonnements<\/li>\r\n \t<li>Cr\u00e9er des bases de donn\u00e9es d'e-mails en vue de la cr\u00e9ation de prospects<\/li>\r\n \t<li>Analyser les r\u00e9sultats des campagnes et sugg\u00e9rer des am\u00e9liorations<\/li>\r\n \t<li>Faire des rapports sur le revenu des ventes g\u00e9n\u00e9r\u00e9 \u00e0 partir des campagnes de marketing par e-mails<\/li>\r\n \t<li>Veillez \u00e0 ce que les e-mails respectent la politique et les meilleures pratiques du secteur<\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li>Voir \u00e9galement notre <a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\">fiche de poste<\/a> de responsable marketing qui peut \u00eatre adapt\u00e9 \u00e0 vos besoins.<\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=53041"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/53041\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=53041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=53041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=53041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}