- \n
- \u00c9tudier les pr\u00e9f\u00e9rences du public et d\u00e9couvrir de nouvelles tendances<\/li>\n
- Concevoir et mettre en \u0153uvre une strat\u00e9gie des m\u00e9dias sociaux qui soit conforme \u00e0 nos objectifs commerciaux<\/li>\n
- D\u00e9finir des objectifs sp\u00e9cifiques et faire des rapports sur le retour sur investissement<\/li>\n<\/ul>\n
![\"fiche](\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/07\/social-media-manager-job-description.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"Ce mod\u00e8le de fiche de poste de Gestionnaire social media est con\u00e7u pour vous aider \u00e0 attirer les candidat(e)s les plus qualifi\u00e9(e)s pour votre soci\u00e9t\u00e9. Il est facile \u00e0 adapter pour r\u00e9pondre \u00e0 vos exigences sp\u00e9cifiques et a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d’annonces.Les intitul\u00e9s de postes similaires incluent Responsable […]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[],"class_list":["post-52642","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing"],"acf":[],"yoast_head":"\n
Exemple PDF de fiche de poste de Gestionnaire social media | Workable<\/title>\n<meta name=\"description\" content=\"Ce mod\u00e8le de fiche de poste de Gestionnaire social media est con\u00e7u pour vous aider \u00e0 attirer les candidat(e)s les plus qualifi\u00e9(e)s pour votre soci\u00e9t\u00e9 et peut \u00eatre facilement adapt\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/gestionnaire-social-media-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Gestionnaire social media (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Ce mod\u00e8le de fiche de poste de Gestionnaire social media est con\u00e7u pour vous aider \u00e0 attirer les candidat(e)s les plus qualifi\u00e9(e)s pour votre soci\u00e9t\u00e9 et peut \u00eatre facilement adapt\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/gestionnaire-social-media-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:08:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:17:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/07\/social-media-manager-job-description.jpg\" \/>\n<meta name=\"author\" content=\"Christina Pavlou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" 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Vous devrez poss\u00e9der d'excellentes comp\u00e9tences de communication et \u00eatre capable d'exprimer les opinions de notre soci\u00e9t\u00e9 de mani\u00e8re cr\u00e9ative.\r\n\r\nEnfin, vous serez en mesure de g\u00e9rer notre pr\u00e9sence sur les m\u00e9dias sociaux en assurant des niveaux \u00e9lev\u00e9s de trafic web et d'engagement des clients.","requirements":"<h3>Comp\u00e9tences que devrait poss\u00e9der un Gestionnaire social media\u00a0:<\/h3>\r\n<ul>\r\n \t<li>Exp\u00e9rience professionnelle av\u00e9r\u00e9e en tant que Gestionnaire social media<\/li>\r\n \t<li>Exp\u00e9rience pratique de la gestion de contenu<\/li>\r\n \t<li>Excellentes comp\u00e9tences de r\u00e9daction<\/li>\r\n \t<li>Capacit\u00e9 \u00e0 d\u00e9livrer un contenu cr\u00e9atif (textes, images et vid\u00e9os)<\/li>\r\n \t<li>Connaissance approfondie du r\u00e9f\u00e9rencement, des recherches par mot cl\u00e9 et de Google Analytics<\/li>\r\n \t<li>Connaissance des canaux de marketing en ligne<\/li>\r\n \t<li>Bonne connaissance de la conception web<\/li>\r\n \t<li>Excellentes comp\u00e9tences de communication<\/li>\r\n \t<li>Comp\u00e9tences analytiques et de gestion multit\u00e2ches<\/li>\r\n \t<li>Licence en marketing ou un domaine connexe<\/li>\r\n<\/ul>\r\n<em><strong>Vous pouvez t\u00e9l\u00e9charger cette\u00a0<a href=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/07\/social-media-manager-job-description-sample.pdf\">fiche de poste de Gestionnaire social media au format PDF\u00a0ici<\/a>.<\/strong><\/em>","responsibilities":"<ul>\r\n \t<li>\u00c9tudier les pr\u00e9f\u00e9rences du public et d\u00e9couvrir de nouvelles tendances<\/li>\r\n \t<li>Concevoir et mettre en \u0153uvre une strat\u00e9gie des m\u00e9dias sociaux qui soit conforme \u00e0 nos objectifs commerciaux<\/li>\r\n \t<li>D\u00e9finir des objectifs sp\u00e9cifiques et faire des rapports sur le retour sur investissement<\/li>\r\n \t<li>G\u00e9n\u00e9rer, \u00e9diter, publier et partager des contenus engageants chaque jour (p.\u00a0ex. textes originaux, photos, vid\u00e9os et informations)<\/li>\r\n \t<li>Suivre le r\u00e9f\u00e9rencement et les m\u00e9triques de trafic sur le web<\/li>\r\n \t<li>Collaborer avec les autres \u00e9quipes, de marketing, ventes et service client pour assurer la coh\u00e9rence de la marque<\/li>\r\n \t<li>Communiquer avec les followers, r\u00e9pondre aux demandes de mani\u00e8re opportune et suivre les revues des clients<\/li>\r\n \t<li>Superviser la conception des comptes de m\u00e9dias sociaux (p.\u00a0ex. timeline de Facebook, photos de profil et disposition du blog)<\/li>\r\n \t<li>Sugg\u00e9rer et mettre en \u0153uvre de nouvelles fonctions pour d\u00e9velopper la notori\u00e9t\u00e9 de la marque, comme les promotions et la concurrence<\/li>\r\n \t<li>Rester au fait des technologies actuelles et des tendances dans les m\u00e9dias sociaux, des outils de conception et des applications<\/li>\r\n<\/ul>","see_more":"<div class=\"general-template__post-text\">\r\n<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li>\u00c9valuer les comp\u00e9tences et les qualifications pertinentes \u00e0 l'aide des <a href=\"https:\/\/resources.workable.com\/social-media-manager-interview-questions\">questions d\u2019entretien avec le Gestionnaire social media<\/a>.<\/li>\r\n \t<li>Identifier et recruter des responsables des m\u00e9dias sociaux avec nos <a href=\"https:\/\/resources.workable.com\/find-social-media-manager-boolean-search-strings\">aide-m\u00e9moire de recherche bol\u00e9enne<\/a>.<\/li>\r\n<\/ul>\r\nFiches de postes similaires\u00a0:\r\n<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-coordinator-job-description\">Fiche de poste de Coordinateur social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-media-specialist-job-description\">Fiche de poste de Sp\u00e9cialiste des m\u00e9dias num\u00e9riques<\/a><\/li>\r\n<\/ul>\r\n<\/div>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=52642"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52642\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=52642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=52642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=52642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}