{"id":52597,"date":"2020-01-08T11:08:50","date_gmt":"2020-01-08T11:08:50","guid":{"rendered":"https:\/\/resources.workable.com\/?p=52597"},"modified":"2020-02-06T13:19:00","modified_gmt":"2020-02-06T13:19:00","slug":"descriptif-de-poste-directeur-du-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Directeur du marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de Directeur du marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Intitul\u00e9s de postes similaires: Directeur du marketing, Responsable marketing.<\/p>\n<h2>Les responsabilit\u00e9s du Directeur du marketing incluent:<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00ab\u00a0\u00c9couter\u00a0\u00bb les tendances du march\u00e9 et diriger les efforts d&rsquo;\u00e9tudes de march\u00e9 de la soci\u00e9t\u00e9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Collaborer avec les autres d\u00e9partements pour guider une approche unifi\u00e9e du service \u00e0 la client\u00e8le, de la distribution, etc. qui r\u00e9ponde aux demandes du march\u00e9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u00e9finir des strat\u00e9gies de marketing pour venir en appui aux strat\u00e9gies et objectifs d&rsquo;ensemble de la soci\u00e9t\u00e9<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3599 size-large\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-640x230.jpg\" alt=\"fiche de poste de directeur du marketing\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de Directeur du marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Intitul\u00e9s de postes similaires: Directeur du marketing, Responsable marketing. Les responsabilit\u00e9s du Directeur [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-52597","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de directeur du marketing | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de directeur du marketing comporte des t\u00e2ches et fonctions cl\u00e9s. Il peut \u00eatre facilement adapt\u00e9 \u00e0 votre entreprise lors du recrutement d&#039;un directeur du marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Directeur du marketing (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de directeur du marketing comporte des t\u00e2ches et fonctions cl\u00e9s. Il peut \u00eatre facilement adapt\u00e9 \u00e0 votre entreprise lors du recrutement d&#039;un directeur du marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:08:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-640x230.jpg\" \/>\n<meta name=\"author\" content=\"Nikoletta Bika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikoletta Bika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste\"},\"author\":{\"name\":\"Nikoletta Bika\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/bddaa2e41481e7c9ef2328432ea089e7\"},\"headline\":\"Descriptif de poste: Directeur du marketing&nbsp;(f\\\/h\\\/autre)\",\"datePublished\":\"2020-01-08T11:08:50+00:00\",\"dateModified\":\"2020-02-06T13:19:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste\"},\"wordCount\":140,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/cmo-640x230.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste de directeur du marketing | Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/cmo-640x230.jpg\",\"datePublished\":\"2020-01-08T11:08:50+00:00\",\"dateModified\":\"2020-02-06T13:19:00+00:00\",\"description\":\"Le pr\u00e9sent mod\u00e8le de fiche de poste de directeur du marketing comporte des t\u00e2ches et fonctions cl\u00e9s. Il peut \u00eatre facilement adapt\u00e9 \u00e0 votre entreprise lors du recrutement d'un directeur du marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste#primaryimage\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/cmo-640x230.jpg\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/cmo-640x230.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/directeur-du-marketing-descriptif-de-poste#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descriptif de poste: Directeur du marketing&nbsp;(f\\\/h\\\/autre)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"name\":\"Recruiting Resources: How to Recruit and Hire Better\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\",\"name\":\"Workable\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"width\":150,\"height\":25,\"caption\":\"Workable\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/business.facebook.com\\\/workable\\\/\",\"https:\\\/\\\/x.com\\\/workable\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/workable-hr\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/bddaa2e41481e7c9ef2328432ea089e7\",\"name\":\"Nikoletta Bika\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg\",\"caption\":\"Nikoletta Bika\"},\"description\":\"Nikoletta Bika was a senior writer at Workable for nearly four and a half years. She holds an MSc in HR and has written extensively about all things HR and recruiting, with a particular interest in bias, data, technology, legal compliance, and the future of work. She hates meaningless jargon and dreams about space travel.\",\"sameAs\":[\"http:\\\/\\\/workable.com\"],\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/author\\\/nikoletta-bika\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mod\u00e8le de fiche de poste de directeur du marketing | Workable","description":"Le pr\u00e9sent mod\u00e8le de fiche de poste de directeur du marketing comporte des t\u00e2ches et fonctions cl\u00e9s. Il peut \u00eatre facilement adapt\u00e9 \u00e0 votre entreprise lors du recrutement d'un directeur du marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste\/","og_locale":"fr_FR","og_type":"article","og_title":"Descriptif de poste: Directeur du marketing (f\/h\/autre)","og_description":"Le pr\u00e9sent mod\u00e8le de fiche de poste de directeur du marketing comporte des t\u00e2ches et fonctions cl\u00e9s. Il peut \u00eatre facilement adapt\u00e9 \u00e0 votre entreprise lors du recrutement d'un directeur du marketing.","og_url":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste","og_site_name":"Recruiting Resources: How to Recruit and Hire Better","article_publisher":"https:\/\/business.facebook.com\/workable\/","article_published_time":"2020-01-08T11:08:50+00:00","article_modified_time":"2020-02-06T13:19:00+00:00","og_image":[{"url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-640x230.jpg","type":"","width":"","height":""}],"author":"Nikoletta Bika","twitter_card":"summary_large_image","twitter_creator":"@workable","twitter_site":"@workable","twitter_misc":{"\u00c9crit par":"Nikoletta Bika","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste#article","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste"},"author":{"name":"Nikoletta Bika","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/bddaa2e41481e7c9ef2328432ea089e7"},"headline":"Descriptif de poste: Directeur du marketing&nbsp;(f\/h\/autre)","datePublished":"2020-01-08T11:08:50+00:00","dateModified":"2020-02-06T13:19:00+00:00","mainEntityOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste"},"wordCount":140,"publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-640x230.jpg","keywords":["sample-marketing"],"articleSection":["Descriptifs de postes","Descriptifs de postes de marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste","url":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste","name":"Mod\u00e8le de fiche de poste de directeur du marketing | Workable","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste#primaryimage"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-640x230.jpg","datePublished":"2020-01-08T11:08:50+00:00","dateModified":"2020-02-06T13:19:00+00:00","description":"Le pr\u00e9sent mod\u00e8le de fiche de poste de directeur du marketing comporte des t\u00e2ches et fonctions cl\u00e9s. Il peut \u00eatre facilement adapt\u00e9 \u00e0 votre entreprise lors du recrutement d'un directeur du marketing.","breadcrumb":{"@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste#primaryimage","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-640x230.jpg","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/cmo-640x230.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/resources.workable.com\/fr\/directeur-du-marketing-descriptif-de-poste#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resources.workable.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Descriptif de poste: Directeur du marketing&nbsp;(f\/h\/autre)"}]},{"@type":"WebSite","@id":"https:\/\/resources.workable.com\/fr\/#website","url":"https:\/\/resources.workable.com\/fr\/","name":"Recruiting Resources: How to Recruit and Hire Better","description":"","publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resources.workable.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/resources.workable.com\/fr\/#organization","name":"Workable","url":"https:\/\/resources.workable.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","width":150,"height":25,"caption":"Workable"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/workable\/","https:\/\/x.com\/workable","https:\/\/www.linkedin.com\/company\/workable-hr\/"]},{"@type":"Person","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/bddaa2e41481e7c9ef2328432ea089e7","name":"Nikoletta Bika","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/777bf31309608e9152307199dd8aa97ff19f24849526f1b2b50f11b9ea40fca3?s=96&d=mm&r=pg","caption":"Nikoletta Bika"},"description":"Nikoletta Bika was a senior writer at Workable for nearly four and a half years. She holds an MSc in HR and has written extensively about all things HR and recruiting, with a particular interest in bias, data, technology, legal compliance, and the future of work. She hates meaningless jargon and dreams about space travel.","sameAs":["http:\/\/workable.com"],"url":"https:\/\/resources.workable.com\/fr\/author\/nikoletta-bika\/"}]}},"modified_by":"Zina Panagopoulou","custom_fields":{"brief":"<span style=\"font-weight: 400;\">Nous recherchons un <\/span><b>directeur du marketing<\/b><span style=\"font-weight: 400;\"> qui sera charg\u00e9(e) de superviser l'ensemble des op\u00e9rations de marketing de la soci\u00e9t\u00e9 et de d\u00e9velopper sa strat\u00e9gie et sa vision du marketing. Vous serez charg\u00e9(e) d'une \u00e9quipe de professionnel(le)s enthousiastes du marketing et dirigerez nos efforts de marketing vers le succ\u00e8s.<\/span> <span style=\"font-weight: 400;\">Un excellent <strong>Directeur du marketing<\/strong> sera passionn\u00e9 par son travail et poss\u00e9dera une grande connaissance de tous les aspects du marketing. Il (elle) r\u00e9alisera l'\u00e9quilibre entre un esprit pratique et un sens cr\u00e9atif des affaires, et dirigera son \u00e9quipe au travers d'op\u00e9rations de marketing complexes.<\/span> <span style=\"font-weight: 400;\">L'objectif est d'assurer le succ\u00e8s des efforts de marketing de la soci\u00e9t\u00e9 pour l'aider \u00e0 surpasser ses concurrents.<\/span>","requirements":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Exp\u00e9rience av\u00e9r\u00e9e en tant que <strong>Directeur du marketing<\/strong> ou un r\u00f4le similaire<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Exp\u00e9rience av\u00e9r\u00e9e dans le d\u00e9veloppement de strat\u00e9gies efficaces et de business plans pour tous les aspects du marketing (branding, promotion de produit, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Bonne compr\u00e9hension des m\u00e9thodes d'\u00e9tudes de march\u00e9 et d'analyse des donn\u00e9es<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Capacit\u00e9 \u00e0 appliquer des techniques de marketing par des canaux num\u00e9riques (p.\u00a0ex. les m\u00e9dias sociaux) et non num\u00e9riques (p.\u00a0ex. la presse)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Connaissance de diverses disciplines commerciales (informatique, finance, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Ma\u00eetrise des logiciels MS Office et commerciaux (p.\u00a0ex. CRM)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Leader pr\u00e9sentant des aptitudes cr\u00e9atives et analytiques<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Excellentes comp\u00e9tences de communication (\u00e9crite et orale) et interpersonnelles <\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Licence en administration d'entreprises, marketing, communication ou autre domaine pertinent\u00a0; une ma\u00eetrise serait un plus<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">\u00ab\u00a0\u00c9couter\u00a0\u00bb les tendances du march\u00e9 et diriger les efforts d'\u00e9tudes de march\u00e9 de la soci\u00e9t\u00e9<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Collaborer avec les autres d\u00e9partements pour guider une approche unifi\u00e9e du service \u00e0 la client\u00e8le, de la distribution, etc. qui r\u00e9ponde aux demandes du march\u00e9<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">D\u00e9finir des strat\u00e9gies de marketing pour venir en appui aux strat\u00e9gies et objectifs d'ensemble de la soci\u00e9t\u00e9<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">D\u00e9velopper un plan de marketing faisable pour le d\u00e9partement et superviser sa mise en \u0153uvre jour apr\u00e8s jour<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Planifier et organiser les fonctions et op\u00e9rations de marketing (d\u00e9veloppement de produit, image de marque, communications, etc.), et veiller \u00e0 ce qu'elles projettent la \u00ab\u00a0voix\u00a0\u00bb unique de la soci\u00e9t\u00e9<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Concevoir et coordonner les campagnes promotionnelles, les efforts de RP et autres de marketing sur les diff\u00e9rents canaux (num\u00e9rique, presse, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Composer une \u00e9quipe ultra performante de professionnels du marketing<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Cr\u00e9er un r\u00e9seau solide de partenariats strat\u00e9giques<\/span><\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li>Identifier et recruter des Directeurs du marketing avec les <a href=\"https:\/\/resources.workable.com\/find-cmo-boolean-search-strings\">aide-m\u00e9moire de recherche bool\u00e9enne<\/a> de Workable.<\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/chief-marketing-officer-job-description\">\u00c9valuer<\/a> les comp\u00e9tences et les qualifications pertinentes avec nos questions d'entretien pour les Directeurs du marketing.<\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=52597"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52597\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=52597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=52597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=52597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}