{"id":52535,"date":"2020-01-08T11:08:49","date_gmt":"2020-01-08T11:08:49","guid":{"rendered":"https:\/\/resources.workable.com\/?p=52535"},"modified":"2020-02-06T13:19:04","modified_gmt":"2020-02-06T13:19:04","slug":"descriptif-de-poste-chef-du-service-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/chef-du-service-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Chef du service marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de Chef du service marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.<\/p>\n<h2>Les responsabilit\u00e9s du (de la) Chef du service marketing incluent:<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Concevoir et d\u00e9velopper des strat\u00e9gies de marketing efficaces et intuitives<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Organiser et superviser des campagnes de publicit\u00e9 \/communication (m\u00e9dias sociaux, TV, etc.), des expositions et des \u00e9v\u00e9nements promotionnels<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Conduire des \u00e9tudes de march\u00e9 et des analyses pour \u00e9valuer les tendances, la notori\u00e9t\u00e9 de la marque et les projets de la concurrence<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3552 aligncenter\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/marketing-executive1-640x230.jpg\" alt=\"fiche de poste de responsable marketing\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/marketing-executive1.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/marketing-executive1-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/marketing-executive1-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de Chef du service marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Les responsabilit\u00e9s du (de la) Chef du service marketing incluent: Concevoir et [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-52535","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de Chef du service marketing | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de Chef du service marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de 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Vous serez charg\u00e9(e) \u00e0 ce poste d'organiser des campagnes cr\u00e9atives et des \u00e9v\u00e9nements promotionnels qui pourront faire la diff\u00e9rence pour le succ\u00e8s de notre soci\u00e9t\u00e9 en fonction des tendances et des exigences des clients.<\/span> <span style=\"font-weight: 400;\">Le (la) candidat(e) id\u00e9ale(e) sera passionn\u00e9(e) par \u00ab\u00a0l'art\u00a0\u00bb du marketing et fera preuve d'une grande cr\u00e9ativit\u00e9 pour la formation de strat\u00e9gies efficaces. Il (elle) devra pr\u00e9senter un arsenal fort de techniques et de m\u00e9thodes visant \u00e0 promouvoir nos produits, nos services et notre image publique.<\/span>\r\n\r\nL'objectif consiste \u00e0 atteindre le march\u00e9 et \u00e0 cultiver l'int\u00e9r\u00eat des clients pour nos produits et services d'une mani\u00e8re qui renforce notre r\u00e9putation et facilite la poursuite de notre croissance.","requirements":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Exp\u00e9rience av\u00e9r\u00e9e en tant que Chef du service marketing\u00a0ou un r\u00f4le similaire<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Bonne compr\u00e9hension des techniques d'\u00e9tudes de march\u00e9 et des m\u00e9thodes d'analyse des donn\u00e9es et statistiques<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Bonne connaissance des principes de planification strat\u00e9gique et des meilleures pratiques de marketing<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Ma\u00eetrise des logiciels MS Office et de marketing (p.\u00a0ex. CRM)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Bonne connaissance des m\u00e9dias sociaux et des analytiques de web (p.\u00a0ex. WebTrends) <\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Excellentes comp\u00e9tences de communication et relationnelles<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Tr\u00e8s bonnes capacit\u00e9s organisationnelles et de gestion du temps<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Capacit\u00e9s de cr\u00e9ativit\u00e9 et commerciales<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Licence en marketing, administration d'entreprises ou une discipline \u00e9quivalente<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Concevoir et d\u00e9velopper des strat\u00e9gies de marketing efficaces et intuitives<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Organiser et superviser des campagnes de publicit\u00e9 \/communication (m\u00e9dias sociaux, TV, etc.), des expositions et des \u00e9v\u00e9nements promotionnels<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Conduire des \u00e9tudes de march\u00e9 et des analyses pour \u00e9valuer les tendances, la notori\u00e9t\u00e9 de la marque et les projets de la concurrence<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Initier et contr\u00f4ler des enqu\u00eates pour \u00e9valuer les exigences des clients et leur fid\u00e9lit\u00e9<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">R\u00e9diger une copie pour diverses publications de marketing (brochures, articles de presse, mat\u00e9riel de sites web, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Entretenir des relations avec les vendeurs m\u00e9dias et les \u00e9diteurs pour assurer une collaboration dans les activit\u00e9s de promotion<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Suivre les progr\u00e8s des campagnes en utilisant diverses m\u00e9triques et en pr\u00e9sentant des rapports de performance<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Collaborer avec les responsables \u00e0 la pr\u00e9paration des budgets et au suivi des d\u00e9penses<\/span><\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=52535"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52535\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=52535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=52535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=52535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}