{"id":52438,"date":"2020-01-08T11:08:47","date_gmt":"2020-01-08T11:08:47","guid":{"rendered":"https:\/\/resources.workable.com\/?p=52438"},"modified":"2020-02-06T13:19:01","modified_gmt":"2020-02-06T13:19:01","slug":"descriptif-de-poste-specialiste-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/specialiste-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Sp\u00e9cialiste marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de sp\u00e9cialiste marketing<span style=\"color: #000000;\">\u00a0<\/span>a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.<\/p>\n<h2>Les responsabilit\u00e9s du sp\u00e9cialiste marketing incluent:<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Conduire des \u00e9tudes de march\u00e9 pour trouver les r\u00e9ponses aux exigences, aux habitudes et aux tendances des clients<\/span><\/li>\n<li><span style=\"font-weight: 400;\">R\u00e9fl\u00e9chir en groupe et d\u00e9velopper des id\u00e9es de campagnes de marketing cr\u00e9atives<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Apporter son concours aux activit\u00e9s de marketing sortant et entrant en apportant son expertise dans plusieurs domaines (d\u00e9veloppement et optimisation de contenu, publicit\u00e9, planification d&rsquo;\u00e9v\u00e9nement, etc.)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-52460 aligncenter\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/marketing-specialist-640x230.jpg\" alt=\"fiche de poste de sp\u00e9cialiste marketing\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/marketing-specialist.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/marketing-specialist-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/01\/marketing-specialist-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de sp\u00e9cialiste marketing\u00a0a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Les responsabilit\u00e9s du sp\u00e9cialiste marketing incluent: Conduire des \u00e9tudes de march\u00e9 pour trouver les r\u00e9ponses [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-52438","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de sp\u00e9cialiste marketing | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de sp\u00e9cialiste marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;annonces ou des pages d&#039;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/specialiste-marketing-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Sp\u00e9cialiste marketing (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de sp\u00e9cialiste marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;annonces ou des pages d&#039;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment 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Vous ferez partie int\u00e9grante du d\u00e9veloppement et de l'ex\u00e9cution des plans de marketing visant \u00e0 atteindre les objectifs de notori\u00e9t\u00e9 de la marque en vue de la promotion des produits.<\/span> <span style=\"font-weight: 400;\">Un(e) sp\u00e9cialiste marketing devra \u00eatre un(e) professionnel(le) comp\u00e9tente(e) capable de saisir les tendances dans le comportement des clients et de g\u00e9n\u00e9rer des activit\u00e9s cr\u00e9atives. Vous devrez \u00e9galement \u00eatre tr\u00e8s au fait des concepts de marketing sp\u00e9cialis\u00e9s,des principes et des tactiques.<\/span> <span style=\"font-weight: 400;\">L'objectif est de fournir des programmes de marketing efficaces qui participeront \u00e0 notre r\u00e9putation et \u00e0 notre croissance.<\/span>","requirements":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Exp\u00e9rience av\u00e9r\u00e9e en tant que sp\u00e9cialiste marketing ou un r\u00f4le similaire<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Tr\u00e8s bonne connaissance des \u00e9l\u00e9ments de marketing (notamment du marketing traditionnel et num\u00e9rique tel que r\u00e9f\u00e9rencement\/m\u00e9dias sociaux, etc.) et des m\u00e9thodes d'\u00e9tude de march\u00e9<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Exp\u00e9rience av\u00e9r\u00e9e des analytiques des donn\u00e9es de marketing et de leurs outils<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Tr\u00e8s bonnes comp\u00e9tences en informatique, en particulier de MS Office, des logiciels de marketing (Adobe Creative Suite &amp; CRM) et des applications (Web analytics, Google Adwords, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Connaissance souhait\u00e9e de HTML, CSS et des outils de d\u00e9veloppement du web (p.\u00a0ex. Dreamweaver)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Tr\u00e8s organis\u00e9(e) avec une attention port\u00e9e aux d\u00e9tails<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Excellentes comp\u00e9tences de communication et de r\u00e9daction<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Sens commercial coupl\u00e9 \u00e0 un esprit cr\u00e9atif<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Licence en marketing, communication ou un domaine \u00e9quivalent<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Conduire des \u00e9tudes de march\u00e9 pour trouver les r\u00e9ponses aux exigences, aux habitudes et aux tendances des clients<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">R\u00e9fl\u00e9chir en groupe et d\u00e9velopper des id\u00e9es de campagnes de marketing cr\u00e9atives<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Apporter son concours aux activit\u00e9s de marketing sortant et entrant en apportant son expertise dans plusieurs domaines (d\u00e9veloppement et optimisation de contenu, publicit\u00e9, planification d'\u00e9v\u00e9nement, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Se coordonner avec les vendeurs externes pour mettre en \u0153uvre des \u00e9v\u00e9nements et des campagnes de promotion<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Collaborer les sp\u00e9cialistes de marketing et d'autres pour coordonner la r\u00e9putation de la marque et les efforts de marketing<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Planifier et ex\u00e9cuter des initiatives visant \u00e0 atteindre le public cible par les canaux ad\u00e9quats (m\u00e9dias sociaux, e-mail, TV, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Aider \u00e0 analyser les donn\u00e9es de marketing (r\u00e9sultats de campagne, taux de conversion, trafic, etc.) pour apporter son concours \u00e0 l'\u00e9laboration de futures strat\u00e9gies de marketing<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Se charger de certaines t\u00e2ches d'un plan de marketing selon ce qui est assign\u00e9<\/span><\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=52438"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52438\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=52438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=52438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=52438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}