{"id":52433,"date":"2020-01-08T11:08:47","date_gmt":"2020-01-08T11:08:47","guid":{"rendered":"https:\/\/resources.workable.com\/?p=52433"},"modified":"2020-02-06T13:21:42","modified_gmt":"2020-02-06T13:21:42","slug":"descriptif-de-poste-responsable-marketing-numerique-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/responsable-marketing-numerique-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Responsable marketing num\u00e9rique&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de responsable marketing num\u00e9rique a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.<\/p>\n<h2>Les responsabilit\u00e9s du responsable marketing num\u00e9rique incluent:<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Aider \u00e0 formuler des strat\u00e9gies visant \u00e0 b\u00e2tir un lien num\u00e9rique durable avec les clients<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Planifier et surveiller la pr\u00e9sence permanente de la soci\u00e9t\u00e9 dans les m\u00e9dias sociaux<\/span><\/li>\n<li>Lancer des publicit\u00e9s en ligne optimis\u00e9es pour renforcer la notori\u00e9t\u00e9 de la soci\u00e9t\u00e9 et de la marque<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3560 aligncenter\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/digital-mark-executive-640x230.jpg\" alt=\"fiche de poste de responsable marketing num\u00e9rique\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/digital-mark-executive.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/digital-mark-executive-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/digital-mark-executive-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste de responsable marketing num\u00e9rique a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Les responsabilit\u00e9s du responsable marketing num\u00e9rique incluent: Aider \u00e0 formuler des strat\u00e9gies visant [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-52433","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de REsponsable marketing num\u00e9rique | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de responsable marketing num\u00e9rique a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;annonces ou des pages d&#039;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/responsable-marketing-numerique-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Responsable marketing num\u00e9rique (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste de responsable marketing num\u00e9rique a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;annonces ou des pages d&#039;emploi en ligne, ainsi que pour 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La promotion des produits et services par des canaux num\u00e9riques est une proc\u00e9dure complexe poss\u00e9dant un \u00e9norme potentiel, qui devient de plus en plus utile pour des soci\u00e9t\u00e9s telles que la n\u00f4tre.<\/span>\r\n\r\nLe (la) candidat(e) id\u00e9al(e) aura une passion pour tout ce qui touche au marketing et \u00e0 la technologie. Vous serez tr\u00e8s au fait des concepts entourant le marketing num\u00e9rique et la mani\u00e8re dont l'Internet peut devenir un atout d\u00e9terminant dans l'accroissement des revenus. Vous serez passionn\u00e9(e) par la technologie et intuitif(ve) et regorgeant(e) d'id\u00e9es pour renforcer nos campagnes de marketing.","requirements":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Exp\u00e9rience av\u00e9r\u00e9e en tant que responsable du marketing num\u00e9rique ou un r\u00f4le \u00e9quivalent<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Excellente connaissance des concepts et des meilleures pratiques du marketing num\u00e9rique<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Exp\u00e9rience des m\u00e9dias sociaux B2C, de Google Adwords et des campagnes par e-mail et du r\u00e9f\u00e9rencement\/des moteurs de recherche<\/span><\/li>\r\n \t<li>Exp\u00e9rience professionnelle d'outils de diffusion de publicit\u00e9s (p.\u00a0ex., DART, Atlas)<\/li>\r\n \t<li><span style=\"font-weight: 400;\">Parfaite connaissance des outils analytiques du web (p.\u00a0ex. Google Analytics, NetInsight, WebTrends, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Comp\u00e9tences et exp\u00e9rience de la r\u00e9daction de contenus cr\u00e9atifs<\/span><\/li>\r\n \t<li>Esprit analytique et critique<\/li>\r\n \t<li><span style=\"font-weight: 400;\">Excellentes comp\u00e9tences de communication et interpersonnelles<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Licence en marketing ou un domaine \u00e9quivalent<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Aider \u00e0 formuler des strat\u00e9gies visant \u00e0 b\u00e2tir un lien num\u00e9rique durable avec les clients<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Planifier et suivre la pr\u00e9sence permanente de la soci\u00e9t\u00e9 dans les m\u00e9dias sociaux (Twitter, Facebook, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Lancer des publicit\u00e9s en ligne optimis\u00e9es par le biais de Google Adwords, Facebook, etc., pour renforcer la notori\u00e9t\u00e9 de la soci\u00e9t\u00e9 et de la marque<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">S'impliquer activement dans les efforts de r\u00e9f\u00e9rencement (mots cl\u00e9s, optimisation d'image, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Pr\u00e9parer des bulletins d'information en ligne et des e-mails promotionnels, et organiser leur distribution par le biais de divers canaux<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Apporter des id\u00e9es cr\u00e9atives pour le marketing de contenu et la mise \u00e0 jour des sites web<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Collaborer avec les concepteurs pour am\u00e9liorer l'exp\u00e9rience utilisateur<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Mesurer la performance des efforts de marketing num\u00e9rique \u00e0 l'aide d'un ensemble d'outils analytiques du web (Google Analytics, WebTrends, etc.)<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Obtenir une perspective des tendances du marketing en ligne et actualiser les strat\u00e9gies<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Entretenir des partenariats avec les agences des m\u00e9dias et les fournisseurs m\u00e9diatiques<\/span><\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=52433"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52433\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=52433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=52433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=52433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}