{"id":52329,"date":"2020-01-08T11:08:46","date_gmt":"2020-01-08T11:08:46","guid":{"rendered":"https:\/\/resources.workable.com\/?p=52329"},"modified":"2020-02-06T13:19:03","modified_gmt":"2020-02-06T13:19:03","slug":"descriptif-de-poste-directeur-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/directeur-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Directeur marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de Fiche de poste de Directeur marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Intitul\u00e9s de postes similaires: Directeur marketing.<\/p>\n<h2>Les responsabilit\u00e9s du directeur marketing incluent:<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Concevoir et mettre en \u0153uvre des strat\u00e9gies de marketing compl\u00e8tes pour faire conna\u00eetre les activit\u00e9s commerciales de la soci\u00e9t\u00e9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Superviser le d\u00e9partement et fournir guidance et feedback \u00e0 d&rsquo;autres professionnels du marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Produire des id\u00e9es d&rsquo;\u00e9v\u00e9nements ou d&rsquo;activit\u00e9s promotionnelles et les organiser efficacement<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-52350 aligncenter\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/marketing-director-640x230.jpg\" alt=\"Fiche de poste de Directeur marketing\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/marketing-director.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/marketing-director-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/11\/marketing-director-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de Fiche de poste de Directeur marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne, ainsi que pour \u00eatre ais\u00e9ment personnalis\u00e9 en fonction des besoins de votre entreprise. Intitul\u00e9s de postes similaires: Directeur marketing. Les responsabilit\u00e9s du directeur marketing incluent: Concevoir et [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-52329","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de Fiche de poste de Directeur marketing | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de Fiche de poste de Directeur marketing a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de 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Cela implique en premier lieu le d\u00e9veloppement et la mise en \u0153uvre de strat\u00e9gies pour renforcer la pr\u00e9sence de la soci\u00e9t\u00e9 sur le march\u00e9 et l'aider \u00e0 trouver une \u00ab\u00a0voix\u00a0\u00bb qui fera la diff\u00e9rence.<\/span> <span style=\"font-weight: 400;\">Le (la) candidat(e) id\u00e9al(e) sera un(e) professionnel(le) exp\u00e9riment\u00e9(e) passionn\u00e9(e) par ce travail, capable d'employer des techniques de marketing uniques. Il (elle) sera un(e) Strat\u00e8ge marketing de talent capable d'insuffler cr\u00e9ativit\u00e9 et enthousiasme chez les autres.<\/span> <span style=\"font-weight: 400;\">L'objectif est d'accro\u00eetre la part de march\u00e9 de la soci\u00e9t\u00e9 et d'optimiser les revenus afin de surpasser la concurrence.<\/span>","requirements":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Exp\u00e9rience av\u00e9r\u00e9e de Directeur marketing<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Excellentes capacit\u00e9s organisationnelles et de direction<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Capacit\u00e9s analytiques et cr\u00e9atives<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Excellentes comp\u00e9tences de communication et interpersonnelles<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Parfaitement au fait des techniques de marketing actuelles et en ligne et des meilleures pratiques<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Parfaite connaissance des analytiques du web (p.\u00a0ex. Google Analytics, WebTrends, etc.) et de Google Adwords<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Approche orient\u00e9e vers la client\u00e8le<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Une expertise professionnelle en marketing (CIM) sera un atout<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Licence en administration d'entreprises, marketing et communication ou un domaine connexe<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li><span style=\"font-weight: 400;\">Concevoir et mettre en \u0153uvre des strat\u00e9gies de marketing compl\u00e8tes pour faire conna\u00eetre les activit\u00e9s commerciales de la soci\u00e9t\u00e9<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Superviser le d\u00e9partement et fournir guidance et feedback \u00e0 d'autres professionnels du marketing<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Produire des id\u00e9es d'\u00e9v\u00e9nements ou d'activit\u00e9s promotionnelles et les organiser efficacement<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Planifier et ex\u00e9cuter des campagnes de promotion de soci\u00e9t\u00e9, lancement de nouvelles lignes de produits, etc.<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Suivre l'\u00e9tat d'avancement et soumettre des rapports de performance<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Charg\u00e9(e) de produire des contenus de qualit\u00e9 pour la pr\u00e9sence en ligne de la soci\u00e9t\u00e9, un design \u00e9ditorial et d'organiser les publications de la soci\u00e9t\u00e9<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Conduire des \u00e9tudes de march\u00e9 g\u00e9n\u00e9rales pour rester au courant des tendances et des op\u00e9rations de marketing des concurrents<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">Contr\u00f4ler les budgets et allouer les ressources entre les diff\u00e9rents projets<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400;\">S'imposer comme l'agent de la soci\u00e9t\u00e9 aux yeux des parties externes comme les m\u00e9dias, les parties prenantes et les clients externes potentiels, et b\u00e2tir des partenariats strat\u00e9giques<\/span><\/li>\r\n<\/ul>","see_more":"<ul>\r\n \t<li>\u00c9valuer les comp\u00e9tences et les qualifications pertinentes avec nos <a href=\"https:\/\/resources.workable.com\/marketing-director-interview-questions\">questions d'entretien\u00a0pour les Directeur marketing<\/a>.<\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=52329"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52329\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=52329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=52329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=52329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}