{"id":52173,"date":"2020-01-08T11:08:43","date_gmt":"2020-01-08T11:08:43","guid":{"rendered":"https:\/\/resources.workable.com\/?p=52173"},"modified":"2020-02-06T13:20:18","modified_gmt":"2020-02-06T13:20:18","slug":"descriptif-de-poste-analyste-detudes-de-marche-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Analyste d&rsquo;\u00e9tudes de march\u00e9&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste d&rsquo;Analyste d\u2019\u00e9tudes de march\u00e9 a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne. Cette fiche de poste est facile \u00e0 adapter avec les comp\u00e9tences d&rsquo;analyse et les responsabilit\u00e9s dont a besoin votre soci\u00e9t\u00e9. Fiches de postes similaires\u00a0: analyste de march\u00e9, analyste en marketing.<\/p>\n<h2>Les responsabilit\u00e9s de l&rsquo;analyste d&rsquo;\u00e9tudes de march\u00e9 incluent:<\/h2>\n<ul>\n<li>Collecter des donn\u00e9es sur les clients, les concurrents et le march\u00e9 et consolider les informations en articles exploitables, rapports et pr\u00e9sentations<\/li>\n<li>Comprendre les objectifs commerciaux et concevoir des enqu\u00eates pour d\u00e9couvrir les pr\u00e9f\u00e9rences des clients potentiels<\/li>\n<li>Compiler et analyser les donn\u00e9es statistiques en utilisant des m\u00e9thodes de collecte \u00e0 la fois modernes et traditionnelles<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52200\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/market-research-analyst-shutterstock_575173630.jpg\" alt=\"fiche de poste d'analyste d'\u00e9tudes de march\u00e9 \" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/market-research-analyst-shutterstock_575173630.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/market-research-analyst-shutterstock_575173630-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/market-research-analyst-shutterstock_575173630-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste d&rsquo;Analyste d\u2019\u00e9tudes de march\u00e9 a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne. Cette fiche de poste est facile \u00e0 adapter avec les comp\u00e9tences d&rsquo;analyse et les responsabilit\u00e9s dont a besoin votre soci\u00e9t\u00e9. Fiches de postes similaires\u00a0: analyste de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-52173","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste d&#039;Analyste d\u2019\u00e9tudes de march\u00e9 | Workable<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste d&#039;Analyste d\u2019\u00e9tudes de march\u00e9 a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;offres d&#039;emploi en ligne. N&#039;h\u00e9sitez pas \u00e0 le personnaliser avec d&#039;autres responsabilit\u00e9s essentielles pour embaucher un chercheur ou un analyste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Analyste d&#039;\u00e9tudes de march\u00e9 (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sent mod\u00e8le de fiche de poste d&#039;Analyste d\u2019\u00e9tudes de march\u00e9 a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&#039;offres d&#039;emploi en ligne. N&#039;h\u00e9sitez pas \u00e0 le personnaliser avec d&#039;autres responsabilit\u00e9s essentielles pour embaucher un chercheur ou un analyste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:08:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:20:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/market-research-analyst-shutterstock_575173630.jpg\" \/>\n<meta name=\"author\" content=\"Eleni Kourmentza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Kourmentza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste\"},\"author\":{\"name\":\"Eleni Kourmentza\",\"@id\":\"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88\"},\"headline\":\"Descriptif de poste: Analyste d&rsquo;\u00e9tudes de march\u00e9&nbsp;(f\/h\/autre)\",\"datePublished\":\"2020-01-08T11:08:43+00:00\",\"dateModified\":\"2020-02-06T13:20:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste\"},\"wordCount\":150,\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/market-research-analyst-shutterstock_575173630.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste\",\"url\":\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste d'Analyste d\u2019\u00e9tudes de march\u00e9 | Workable\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste#primaryimage\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/analyste-d-etudes-de-marche-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/market-research-analyst-shutterstock_575173630.jpg\",\"datePublished\":\"2020-01-08T11:08:43+00:00\",\"dateModified\":\"2020-02-06T13:20:18+00:00\",\"description\":\"Le pr\u00e9sent mod\u00e8le de fiche de poste d'Analyste d\u2019\u00e9tudes de march\u00e9 a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d'offres d'emploi en ligne. 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Pour r\u00e9ussir \u00e0 ce poste, un bon Analyste d'\u00e9tudes de march\u00e9 devra pouvoir analyser de mani\u00e8re autonome les donn\u00e9es qualitatives, les tendances, les strat\u00e9gies et la concurrence dans le but de renforcer la comp\u00e9titivit\u00e9.<\/p>","requirements":"<ul>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e d'analyse d'\u00e9tudes de march\u00e9<\/li>\r\n \t<li>Capacit\u00e9 \u00e0 interpr\u00e9ter de grandes quantit\u00e9s de donn\u00e9es et \u00e0 g\u00e9rer plusieurs t\u00e2ches simultan\u00e9ment<\/li>\r\n \t<li>Solides comp\u00e9tences en mati\u00e8re de communication et de pr\u00e9sentation<\/li>\r\n \t<li>Excellentes connaissances des packages statistiques (SPSS, SAS ou similaires), des bases de donn\u00e9es et de MS Office<\/li>\r\n \t<li>Connaissances de moteurs de recherche, des analytiques de web et des outils d'\u00e9tude de march\u00e9<\/li>\r\n \t<li>Connaissance des programmes CRM<\/li>\r\n \t<li>Connaissance ad\u00e9quate des m\u00e9thodes de collecte de donn\u00e9es (sondages, groupes de r\u00e9flexion, enqu\u00eates, etc.)<\/li>\r\n \t<li>Connaissances professionnelles du stockage, de la mod\u00e9lisation et de l'extraction de donn\u00e9es<\/li>\r\n \t<li>Bonne r\u00e9flexion analytique et critique<\/li>\r\n \t<li>Licence en statistique, marketing ou dans un domaine connexe<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Collecter des donn\u00e9es sur les clients, les concurrents et le march\u00e9 et consolider les informations en articles exploitables, rapports et pr\u00e9sentations<\/li>\r\n \t<li>Comprendre les objectifs commerciaux et concevoir des enqu\u00eates pour d\u00e9couvrir les pr\u00e9f\u00e9rences des clients potentiels<\/li>\r\n \t<li>Compiler et analyser les donn\u00e9es statistiques en utilisant des m\u00e9thodes de collecte \u00e0 la fois modernes et traditionnelles<\/li>\r\n \t<li>Effectuer une analyse SWOT d'\u00e9tude de march\u00e9 valide et fiable<\/li>\r\n \t<li>Interpr\u00e9ter les donn\u00e9es, formuler des rapports et faire des recommandations<\/li>\r\n \t<li>Utiliser une \u00e9tude de march\u00e9 en ligne et cataloguer les r\u00e9sultats dans les bases de donn\u00e9es<\/li>\r\n \t<li>Fournir une analyse concurrentielle sur diverses offres de march\u00e9 de soci\u00e9t\u00e9s, identifier les tendances du march\u00e9, les mod\u00e8les des tarification\/commerciaux, les ventes et les m\u00e9thodes de fonctionnement<\/li>\r\n \t<li>\u00c9valuer la m\u00e9thodologie de programme et les donn\u00e9es essentielles pour veiller \u00e0 ce que les donn\u00e9es de publication soient pr\u00e9cises et que l'angle de publication soit correct<\/li>\r\n \t<li>Se tenir enti\u00e8rement au fait des tendances du march\u00e9, des \u00e9tudes des autres parties et mettre en \u0153uvre les meilleures pratiques<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=52173"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52173\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=52173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=52173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=52173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}