{"id":52111,"date":"2020-01-08T11:08:43","date_gmt":"2020-01-08T11:08:43","guid":{"rendered":"https:\/\/resources.workable.com\/?p=52111"},"modified":"2020-02-06T13:18:56","modified_gmt":"2020-02-06T13:18:56","slug":"descriptif-de-poste-chef-de-marque-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Chef de marque&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vous pouvez publier ce mod\u00e8le de fiche de poste de Chef de marque sur des sites d&#8217;emplois ou des pages de carri\u00e8res. Modifiez ce mod\u00e8le en fonction des besoins de votre soci\u00e9t\u00e9. Intitul\u00e9s similaires: Chef de marque, directeur du marketing de marque, <\/span><a href=\"https:\/\/resources.workable.com\/brand-strategist-job-description\"><span style=\"font-weight: 400;\">strat\u00e8ge de marque<\/span><\/a><span style=\"font-weight: 400;\">, responsable mondial de marque et <\/span><a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\"><span style=\"font-weight: 400;\">Gestionnaire social media<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Les responsabilit\u00e9s du Chef de marque incluent:<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyse du positionnement de notre marque et des perspectives des clients<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aide \u00e0 l&rsquo;\u00e9laboration et \u00e0 la communication de notre vision et de notre mission<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traduction des \u00e9l\u00e9ments de marque en plans et en strat\u00e9gies de lancement sur le march\u00e9<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-52139 aligncenter\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg\" alt=\"fiche de poste de Chef de marque\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous pouvez publier ce mod\u00e8le de fiche de poste de Chef de marque sur des sites d&#8217;emplois ou des pages de carri\u00e8res. Modifiez ce mod\u00e8le en fonction des besoins de votre soci\u00e9t\u00e9. Intitul\u00e9s similaires: Chef de marque, directeur du marketing de marque, strat\u00e8ge de marque, responsable mondial de marque et Gestionnaire social media. Les responsabilit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-52111","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de Chef de marque (gratuit et pr\u00eat \u00e0 l&#039;emploi) | Workable<\/title>\n<meta name=\"description\" content=\"Ce mod\u00e8le de fiche de poste de Chef de marque vous aidera \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s. 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N&#039;h\u00e9sitez pas \u00e0 ajouter, supprimer ou modifier des obligations et des exigences du poste en fonction de vos besoins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:08:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:18:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg\" \/>\n<meta name=\"author\" content=\"Eleni Kourmentza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Kourmentza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste\"},\"author\":{\"name\":\"Eleni Kourmentza\",\"@id\":\"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88\"},\"headline\":\"Descriptif de poste: Chef de marque&nbsp;(f\/h\/autre)\",\"datePublished\":\"2020-01-08T11:08:43+00:00\",\"dateModified\":\"2020-02-06T13:18:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste\"},\"wordCount\":118,\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste\",\"url\":\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste de Chef de marque (gratuit et pr\u00eat \u00e0 l'emploi) | Workable\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste#primaryimage\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/fr\/chef-de-marque-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/08\/branding-manager-640x230.jpg\",\"datePublished\":\"2020-01-08T11:08:43+00:00\",\"dateModified\":\"2020-02-06T13:18:56+00:00\",\"description\":\"Ce mod\u00e8le de fiche de poste de Chef de marque vous aidera \u00e0 attirer des candidat(e)s qualifi\u00e9(e)s. 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Pour ce faire, vous devrez tenir compte des perspectives de consommateurs et d\u00e9gager des campagnes de marketing innovantes. Nous nous adresserons \u00e0 vous pour savoir ce qui peut attirer nos clients et clients potentiels et comment nous pouvons am\u00e9liorer l'exp\u00e9rience client.<\/span> <span style=\"font-weight: 400;\">Si vous poss\u00e9dez un esprit cr\u00e9atif, une vision strat\u00e9gique et disposez d'une exp\u00e9rience dans la mise en \u0153uvre de campagnes de marque cibl\u00e9es, nous aimerions vous rencontrer.<\/span> <span style=\"font-weight: 400;\">Enfin, vous nous aiderez \u00e0 am\u00e9liorer la r\u00e9putation de notre soci\u00e9t\u00e9 et tirerez la croissance vers le haut.<\/span>","requirements":"<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exp\u00e9rience professionnelle av\u00e9r\u00e9e au poste de Chef de marque ou de <\/span><a href=\"https:\/\/resources.workable.com\/associate-brand-manager-job-description\"><span style=\"font-weight: 400;\">Chef de marque associ\u00e9<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Capacit\u00e9 av\u00e9r\u00e9e \u00e0 d\u00e9velopper des strat\u00e9gies de marque et marketing et \u00e0 communiquer les recommandations \u00e0 la direction ex\u00e9cutive<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exp\u00e9rience dans l'identification des publics cibles et dans la conception de campagnes efficaces<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excellente compr\u00e9hension de l'offre marketing globale<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bonnes comp\u00e9tences analytiques coupl\u00e9es \u00e0 un esprit cr\u00e9atif<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">R\u00e9flexion bas\u00e9e sur les donn\u00e9es et app\u00e9tence pour les chiffres<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excellent sens de la communication<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Au courant des derni\u00e8res tendances et bonnes pratiques du marketing<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dipl\u00f4me de marketing ou dans un domaine connexe<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyser le positionnement de notre marque et les perspectives des clients<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aider \u00e0 l'\u00e9laboration et \u00e0 la communication de notre vision et de notre mission<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traduire les \u00e9l\u00e9ments de marque en plans et en strat\u00e9gies de lancement sur le march\u00e9<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diriger une \u00e9quipe de gens du marketing travaillant \u00e0 des initiatives li\u00e9es \u00e0 la marque<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diriger le d\u00e9veloppement cr\u00e9atif pour inciter le public cible \u00e0 \u00ab\u00a0agir\u00a0\u00bb<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00e9finir des sp\u00e9cifications de performance, des param\u00e8tres de co\u00fbt et de prix, des applications de march\u00e9 et des estimations des ventes<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mesurer et signaler la performance de toutes les campagnes de marketing et \u00e9valuer le retour sur investissement et les ICP<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Surveiller les tendances du march\u00e9, \u00e9tudier les march\u00e9s de consommation et les activit\u00e9s des concurrents<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Superviser les activit\u00e9s de marketing et de publicit\u00e9 nouvelles et en cours<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suivre la distribution des produits et les r\u00e9actions des consommateurs<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concevoir des strat\u00e9gies de croissance innovantes<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aligner la soci\u00e9t\u00e9 dans le sens de la marque, ses choix et ses tactiques<\/span><\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voir \u00e9galement notre fiche de poste de <\/span><a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\"><span style=\"font-weight: 400;\">Responsable marketing<\/span><\/a><span style=\"font-weight: 400;\"> qui peut \u00eatre adapt\u00e9 \u00e0 vos besoins.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\">Pour des postes inf\u00e9rieurs, voir notre <a href=\"https:\/\/resources.workable.com\/assistant-brand-manager-job-description\">fiche de poste d'Assistant chef de marque<\/a> ainsi que notre <a href=\"https:\/\/resources.workable.com\/brand-ambassador-job-description\">fiche de poste d'Ambassadeur de marque<\/a>.<\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=52111"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/52111\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=52111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=52111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=52111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}