pour un essai gratuit d’une dur\u00e9e de 15 jours avec Workable<\/a> pour publier une annonce pour ce poste et embaucher mieux et plus rapidement.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Ce mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media a \u00e9t\u00e9 optimis\u00e9 pour \u00eatre publi\u00e9 sur des sites d’annonces ou des pages d’emploi en ligne. Les responsabilit\u00e9s du Sp\u00e9cialiste social media incluent: B\u00e2tir et ex\u00e9cuter une strat\u00e9gie des m\u00e9dias sociaux par une recherche concurrentielle et d’audience Cr\u00e9ation et optimisation des pages de la soci\u00e9t\u00e9 […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-51983","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"\n
Mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media | Workable<\/title>\n<meta name=\"description\" content=\"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Sp\u00e9cialiste social media (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:08:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg\" \/>\n<meta name=\"author\" content=\"Eleni Kourmentza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Kourmentza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\"},\"author\":{\"name\":\"Eleni Kourmentza\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/246aec99718ddcb172f71f699e088a88\"},\"headline\":\"Descriptif de poste: Sp\u00e9cialiste social media (f\\\/h\\\/autre)\",\"datePublished\":\"2020-01-08T11:08:41+00:00\",\"dateModified\":\"2020-02-06T13:21:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\"},\"wordCount\":121,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media | Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\",\"datePublished\":\"2020-01-08T11:08:41+00:00\",\"dateModified\":\"2020-02-06T13:21:30+00:00\",\"description\":\"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#primaryimage\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descriptif de poste: Sp\u00e9cialiste social media (f\\\/h\\\/autre)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"name\":\"Recruiting Resources: How to Recruit and Hire Better\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\",\"name\":\"Workable\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"width\":150,\"height\":25,\"caption\":\"Workable\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/business.facebook.com\\\/workable\\\/\",\"https:\\\/\\\/x.com\\\/workable\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/workable-hr\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/246aec99718ddcb172f71f699e088a88\",\"name\":\"Eleni Kourmentza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg\",\"caption\":\"Eleni Kourmentza\"},\"description\":\"Eleni Kourmentza, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, HR admin, culture nurturing, and employer branding.\",\"sameAs\":[\"http:\\\/\\\/workable.com\"],\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/author\\\/eleni\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media | Workable","description":"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste\/","og_locale":"fr_FR","og_type":"article","og_title":"Descriptif de poste: Sp\u00e9cialiste social media (f\/h\/autre)","og_description":"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.","og_url":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste","og_site_name":"Recruiting Resources: How to Recruit and Hire Better","article_publisher":"https:\/\/business.facebook.com\/workable\/","article_published_time":"2020-01-08T11:08:41+00:00","article_modified_time":"2020-02-06T13:21:30+00:00","og_image":[{"url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg","type":"","width":"","height":""}],"author":"Eleni Kourmentza","twitter_card":"summary_large_image","twitter_creator":"@workable","twitter_site":"@workable","twitter_misc":{"\u00c9crit par":"Eleni Kourmentza","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#article","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste"},"author":{"name":"Eleni Kourmentza","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88"},"headline":"Descriptif de poste: Sp\u00e9cialiste social media (f\/h\/autre)","datePublished":"2020-01-08T11:08:41+00:00","dateModified":"2020-02-06T13:21:30+00:00","mainEntityOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste"},"wordCount":121,"publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg","keywords":["sample-marketing"],"articleSection":["Descriptifs de postes","Descriptifs de postes de marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste","url":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste","name":"Mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media | Workable","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#primaryimage"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg","datePublished":"2020-01-08T11:08:41+00:00","dateModified":"2020-02-06T13:21:30+00:00","description":"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.","breadcrumb":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#primaryimage","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resources.workable.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Descriptif de poste: Sp\u00e9cialiste social media (f\/h\/autre)"}]},{"@type":"WebSite","@id":"https:\/\/resources.workable.com\/fr\/#website","url":"https:\/\/resources.workable.com\/fr\/","name":"Recruiting Resources: How to Recruit and Hire Better","description":"","publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resources.workable.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/resources.workable.com\/fr\/#organization","name":"Workable","url":"https:\/\/resources.workable.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","width":150,"height":25,"caption":"Workable"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/workable\/","https:\/\/x.com\/workable","https:\/\/www.linkedin.com\/company\/workable-hr\/"]},{"@type":"Person","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88","name":"Eleni Kourmentza","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg","caption":"Eleni Kourmentza"},"description":"Eleni Kourmentza, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, HR admin, culture nurturing, and employer branding.","sameAs":["http:\/\/workable.com"],"url":"https:\/\/resources.workable.com\/fr\/author\/eleni\/"}]}},"modified_by":"Zina Panagopoulou","custom_fields":{"brief":"<p dir=\"ltr\">Nous recherchons un Sp\u00e9cialiste social media motiv\u00e9 pour attirer et interagir avec les communaut\u00e9s virtuelles vis\u00e9es et les utilisateurs r\u00e9seaux.<\/p>\r\n\r\n<h3 dir=\"ltr\">Quel est le r\u00f4le d'un Sp\u00e9cialiste social media\u00a0?<\/h3>\r\nL'objectif est de parvenir progressivement \u00e0 un engagement et une intimit\u00e9 client sup\u00e9rieurs, \u00e0 un meilleur trafic sur le site web et \u00e0 de plus hauts revenus en exploitant strat\u00e9giquement tous les aspects de la feuille de route de marketing sur les m\u00e9dias sociaux.\r\n\r\nLes Sp\u00e9cialistes social media doivent tr\u00e8s bien savoir comment fonctionne chaque canal de m\u00e9dias sociaux et comment optimiser son contenu de mani\u00e8re \u00e0 ce qu'il soit engageant sur ces canaux. Vous serez charg\u00e9(e) de joindre les conversations pertinentes pour le compte de la marque et pratiquant la \u00ab\u00a0vente douce\u00a0\u00bb des produits en fournissant un soutien aux clients actuels et potentiels.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle av\u00e9r\u00e9e de marketing sur les r\u00e9seaux sociaux ou comme Sp\u00e9cialiste des m\u00e9dias num\u00e9riques<\/li>\r\n \t<li>Excellentes aptitudes de conseil, de r\u00e9daction, d'\u00e9dition (photo\/vid\u00e9o\/texte), de pr\u00e9sentation et de communication<\/li>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e de r\u00e9seautage social et connaissance des outils analytiques sociaux<\/li>\r\n \t<li>Connaissance ad\u00e9quate de la conception et du d\u00e9veloppement web, de CRO et de <a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\">r\u00e9f\u00e9rencement<\/a><\/li>\r\n \t<li>Connaissance du marketing en ligne et bonne compr\u00e9hension des grands canaux de marketing<\/li>\r\n \t<li>Attitude positive, sens du d\u00e9tail et de la relation client, avec de bonnes aptitudes organisationnelles et \u00e0 la gestion de t\u00e2ches multiples simultan\u00e9es<\/li>\r\n \t<li>Ma\u00eetrise de l'anglais<\/li>\r\n \t<li>Licence en communication, marketing, commerce, nouveaux m\u00e9dias ou relations publiques<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>B\u00e2tir et ex\u00e9cuter une strat\u00e9gie sur les m\u00e9dias sociaux par le biais d'\u00e9tudes de concurrence, de d\u00e9termination de plateforme, de r\u00e9f\u00e9rencement, d'envoi de messages et d'identification de public<\/li>\r\n \t<li>G\u00e9n\u00e9rer, \u00e9diter, publier et partager le contenu journalier (texte original, images, vid\u00e9o ou HTML) qui construit des connexions significatives et incitent les membres de la communaut\u00e9 \u00e0 agir<\/li>\r\n \t<li>Configurer et optimiser les pages de la soci\u00e9t\u00e9 au sein de chaque plateforme dans le but d'accro\u00eetre la lisibilit\u00e9 du contenu social de la soci\u00e9t\u00e9<\/li>\r\n \t<li>Animer l'int\u00e9gralit\u00e9 du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs conform\u00e9ment \u00e0 la politique d'animation propre \u00e0 chaque communaut\u00e9<\/li>\r\n \t<li>Cr\u00e9er des calendriers \u00e9ditoriaux et des programmes de syndication<\/li>\r\n \t<li>Am\u00e9liorer en permanence en saisissant et en analysant les m\u00e9triques\/donn\u00e9es sociales appropri\u00e9s, les perspectives et les meilleures pratiques, puis en agissant sur l'information<\/li>\r\n \t<li>Collaborer avec les autres d\u00e9partements (Relations clients, Ventes, etc.) pour g\u00e9rer la r\u00e9putation, identifier les acteurs essentiels et coordonner les actions<\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li>Identifier et recruter des sp\u00e9cialistes des m\u00e9dias sociaux \u00e0 l'aide des <a href=\"https:\/\/resources.workable.com\/hire-social-media-specialist-boolean-search-strings\">aide-m\u00e9moire de recherche bool\u00e9enne<\/a> de Workable.<\/li>\r\n<\/ul>\r\n<h3>Fiches de postes associ\u00e9es :<\/h3>\r\n<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/brand-manager-job-description\">Chef de marque<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/communications-assistant-job-description\">Adjoint communications<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/community-manager-job-description\">Gestionnaire de communaut\u00e9<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-manager-job-description\">Gestionnaire de contenu<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-marketing-manager-job-description\">Directeur du marketing de contenu<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-account-manager-job-description\">Gestionnaire de compte num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-director-job-description\">Directeur du num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-director-job-description\">Directeur du marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-executive-job-description\">Responsable marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-manager-job-description\">Directeur du marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-strategist-job-description\">Strat\u00e8ge marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-media-specialist-job-description\">Sp\u00e9cialiste des m\u00e9dias num\u00e9riques<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-project-manager-job-description\">Chef de projet num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/email-marketing-manager-job-description\">Responsable du marketing par courriel<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-assistant-job-description\">Assistant marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-associate-job-description\">Adjoint marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-consultant-job-description\">Consultant en marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-coordinator-job-description\">Coordonnateur marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\">Responsable marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-specialist-job-description\">Sp\u00e9cialiste marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-strategist-job-description\">Strat\u00e8ge marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/ppc-manager-job-description\">Gestionnaire PPC (Paiement par clic)<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/product-marketing-manager-job-description\">Responsable marketing Produit<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/sem-specialist-job-description\">Expert SEM<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\">Expert SEO<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/seo-manager-job-description\">Responsable r\u00e9f\u00e9rencement<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-analyst-job-description\">Analyste social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-coordinator-job-description\">Coordinateur social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\">Gestionnaire social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-strategist-job-description\">Strat\u00e8ge social media<\/a><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=51983"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51983\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=51983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=51983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=51983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"fiche](\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg\")
![<\/a><\/p>\nVous envisagez d’embaucher un Sp\u00e9cialiste social media\u00a0? Inscrivez-vous pour un essai gratuit d’une dur\u00e9e de 15 jours avec Workable<\/a> pour publier une annonce pour ce poste et embaucher mieux et plus rapidement.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Ce mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media a \u00e9t\u00e9 optimis\u00e9 pour \u00eatre publi\u00e9 sur des sites d’annonces ou des pages d’emploi en ligne. Les responsabilit\u00e9s du Sp\u00e9cialiste social media incluent: B\u00e2tir et ex\u00e9cuter une strat\u00e9gie des m\u00e9dias sociaux par une recherche concurrentielle et d’audience Cr\u00e9ation et optimisation des pages de la soci\u00e9t\u00e9 […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-51983","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"\nMod\u00e8le de fiche de poste de Sp\u00e9cialiste social media | Workable<\/title>\n<meta name=\"description\" content=\"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Sp\u00e9cialiste social media (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:08:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg\" \/>\n<meta name=\"author\" content=\"Eleni Kourmentza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Kourmentza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\"},\"author\":{\"name\":\"Eleni Kourmentza\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/246aec99718ddcb172f71f699e088a88\"},\"headline\":\"Descriptif de poste: Sp\u00e9cialiste social media (f\\\/h\\\/autre)\",\"datePublished\":\"2020-01-08T11:08:41+00:00\",\"dateModified\":\"2020-02-06T13:21:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\"},\"wordCount\":121,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media | Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\",\"datePublished\":\"2020-01-08T11:08:41+00:00\",\"dateModified\":\"2020-02-06T13:21:30+00:00\",\"description\":\"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#primaryimage\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/social-media-specialist-640x230.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/specialiste-social-media-descriptif-de-poste#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descriptif de poste: Sp\u00e9cialiste social media (f\\\/h\\\/autre)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"name\":\"Recruiting Resources: How to Recruit and Hire Better\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\",\"name\":\"Workable\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"width\":150,\"height\":25,\"caption\":\"Workable\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/business.facebook.com\\\/workable\\\/\",\"https:\\\/\\\/x.com\\\/workable\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/workable-hr\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/246aec99718ddcb172f71f699e088a88\",\"name\":\"Eleni Kourmentza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg\",\"caption\":\"Eleni Kourmentza\"},\"description\":\"Eleni Kourmentza, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, HR admin, culture nurturing, and employer branding.\",\"sameAs\":[\"http:\\\/\\\/workable.com\"],\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/author\\\/eleni\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media | Workable","description":"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste\/","og_locale":"fr_FR","og_type":"article","og_title":"Descriptif de poste: Sp\u00e9cialiste social media (f\/h\/autre)","og_description":"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.","og_url":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste","og_site_name":"Recruiting Resources: How to Recruit and Hire Better","article_publisher":"https:\/\/business.facebook.com\/workable\/","article_published_time":"2020-01-08T11:08:41+00:00","article_modified_time":"2020-02-06T13:21:30+00:00","og_image":[{"url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg","type":"","width":"","height":""}],"author":"Eleni Kourmentza","twitter_card":"summary_large_image","twitter_creator":"@workable","twitter_site":"@workable","twitter_misc":{"\u00c9crit par":"Eleni Kourmentza","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#article","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste"},"author":{"name":"Eleni Kourmentza","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88"},"headline":"Descriptif de poste: Sp\u00e9cialiste social media (f\/h\/autre)","datePublished":"2020-01-08T11:08:41+00:00","dateModified":"2020-02-06T13:21:30+00:00","mainEntityOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste"},"wordCount":121,"publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg","keywords":["sample-marketing"],"articleSection":["Descriptifs de postes","Descriptifs de postes de marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste","url":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste","name":"Mod\u00e8le de fiche de poste de Sp\u00e9cialiste social media | Workable","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#primaryimage"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg","datePublished":"2020-01-08T11:08:41+00:00","dateModified":"2020-02-06T13:21:30+00:00","description":"Cette fiche de poste de Sp\u00e9cialiste social media est optimis\u00e9 pour les pages d'annonces d'emplois. Ses missions incluent l'ex\u00e9cution d'une strat\u00e9gie de m\u00e9dias sociaux et la publication et le partage du contenu.","breadcrumb":{"@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#primaryimage","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-640x230.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/resources.workable.com\/fr\/specialiste-social-media-descriptif-de-poste#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resources.workable.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Descriptif de poste: Sp\u00e9cialiste social media (f\/h\/autre)"}]},{"@type":"WebSite","@id":"https:\/\/resources.workable.com\/fr\/#website","url":"https:\/\/resources.workable.com\/fr\/","name":"Recruiting Resources: How to Recruit and Hire Better","description":"","publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resources.workable.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/resources.workable.com\/fr\/#organization","name":"Workable","url":"https:\/\/resources.workable.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","width":150,"height":25,"caption":"Workable"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/workable\/","https:\/\/x.com\/workable","https:\/\/www.linkedin.com\/company\/workable-hr\/"]},{"@type":"Person","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/246aec99718ddcb172f71f699e088a88","name":"Eleni Kourmentza","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9941ca019d8b6c20633797a6b788bfc4b438c79e45a22797c9abfc4bfd997e7d?s=96&d=mm&r=pg","caption":"Eleni Kourmentza"},"description":"Eleni Kourmentza, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, HR admin, culture nurturing, and employer branding.","sameAs":["http:\/\/workable.com"],"url":"https:\/\/resources.workable.com\/fr\/author\/eleni\/"}]}},"modified_by":"Zina Panagopoulou","custom_fields":{"brief":"<p dir=\"ltr\">Nous recherchons un Sp\u00e9cialiste social media motiv\u00e9 pour attirer et interagir avec les communaut\u00e9s virtuelles vis\u00e9es et les utilisateurs r\u00e9seaux.<\/p>\r\n\r\n<h3 dir=\"ltr\">Quel est le r\u00f4le d'un Sp\u00e9cialiste social media\u00a0?<\/h3>\r\nL'objectif est de parvenir progressivement \u00e0 un engagement et une intimit\u00e9 client sup\u00e9rieurs, \u00e0 un meilleur trafic sur le site web et \u00e0 de plus hauts revenus en exploitant strat\u00e9giquement tous les aspects de la feuille de route de marketing sur les m\u00e9dias sociaux.\r\n\r\nLes Sp\u00e9cialistes social media doivent tr\u00e8s bien savoir comment fonctionne chaque canal de m\u00e9dias sociaux et comment optimiser son contenu de mani\u00e8re \u00e0 ce qu'il soit engageant sur ces canaux. Vous serez charg\u00e9(e) de joindre les conversations pertinentes pour le compte de la marque et pratiquant la \u00ab\u00a0vente douce\u00a0\u00bb des produits en fournissant un soutien aux clients actuels et potentiels.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience professionnelle av\u00e9r\u00e9e de marketing sur les r\u00e9seaux sociaux ou comme Sp\u00e9cialiste des m\u00e9dias num\u00e9riques<\/li>\r\n \t<li>Excellentes aptitudes de conseil, de r\u00e9daction, d'\u00e9dition (photo\/vid\u00e9o\/texte), de pr\u00e9sentation et de communication<\/li>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e de r\u00e9seautage social et connaissance des outils analytiques sociaux<\/li>\r\n \t<li>Connaissance ad\u00e9quate de la conception et du d\u00e9veloppement web, de CRO et de <a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\">r\u00e9f\u00e9rencement<\/a><\/li>\r\n \t<li>Connaissance du marketing en ligne et bonne compr\u00e9hension des grands canaux de marketing<\/li>\r\n \t<li>Attitude positive, sens du d\u00e9tail et de la relation client, avec de bonnes aptitudes organisationnelles et \u00e0 la gestion de t\u00e2ches multiples simultan\u00e9es<\/li>\r\n \t<li>Ma\u00eetrise de l'anglais<\/li>\r\n \t<li>Licence en communication, marketing, commerce, nouveaux m\u00e9dias ou relations publiques<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>B\u00e2tir et ex\u00e9cuter une strat\u00e9gie sur les m\u00e9dias sociaux par le biais d'\u00e9tudes de concurrence, de d\u00e9termination de plateforme, de r\u00e9f\u00e9rencement, d'envoi de messages et d'identification de public<\/li>\r\n \t<li>G\u00e9n\u00e9rer, \u00e9diter, publier et partager le contenu journalier (texte original, images, vid\u00e9o ou HTML) qui construit des connexions significatives et incitent les membres de la communaut\u00e9 \u00e0 agir<\/li>\r\n \t<li>Configurer et optimiser les pages de la soci\u00e9t\u00e9 au sein de chaque plateforme dans le but d'accro\u00eetre la lisibilit\u00e9 du contenu social de la soci\u00e9t\u00e9<\/li>\r\n \t<li>Animer l'int\u00e9gralit\u00e9 du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs conform\u00e9ment \u00e0 la politique d'animation propre \u00e0 chaque communaut\u00e9<\/li>\r\n \t<li>Cr\u00e9er des calendriers \u00e9ditoriaux et des programmes de syndication<\/li>\r\n \t<li>Am\u00e9liorer en permanence en saisissant et en analysant les m\u00e9triques\/donn\u00e9es sociales appropri\u00e9s, les perspectives et les meilleures pratiques, puis en agissant sur l'information<\/li>\r\n \t<li>Collaborer avec les autres d\u00e9partements (Relations clients, Ventes, etc.) pour g\u00e9rer la r\u00e9putation, identifier les acteurs essentiels et coordonner les actions<\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li>Identifier et recruter des sp\u00e9cialistes des m\u00e9dias sociaux \u00e0 l'aide des <a href=\"https:\/\/resources.workable.com\/hire-social-media-specialist-boolean-search-strings\">aide-m\u00e9moire de recherche bool\u00e9enne<\/a> de Workable.<\/li>\r\n<\/ul>\r\n<h3>Fiches de postes associ\u00e9es :<\/h3>\r\n<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/brand-manager-job-description\">Chef de marque<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/communications-assistant-job-description\">Adjoint communications<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/community-manager-job-description\">Gestionnaire de communaut\u00e9<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-manager-job-description\">Gestionnaire de contenu<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-marketing-manager-job-description\">Directeur du marketing de contenu<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-account-manager-job-description\">Gestionnaire de compte num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-director-job-description\">Directeur du num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-director-job-description\">Directeur du marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-executive-job-description\">Responsable marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-manager-job-description\">Directeur du marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-strategist-job-description\">Strat\u00e8ge marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-media-specialist-job-description\">Sp\u00e9cialiste des m\u00e9dias num\u00e9riques<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-project-manager-job-description\">Chef de projet num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/email-marketing-manager-job-description\">Responsable du marketing par courriel<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-assistant-job-description\">Assistant marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-associate-job-description\">Adjoint marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-consultant-job-description\">Consultant en marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-coordinator-job-description\">Coordonnateur marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\">Responsable marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-specialist-job-description\">Sp\u00e9cialiste marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-strategist-job-description\">Strat\u00e8ge marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/ppc-manager-job-description\">Gestionnaire PPC (Paiement par clic)<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/product-marketing-manager-job-description\">Responsable marketing Produit<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/sem-specialist-job-description\">Expert SEM<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\">Expert SEO<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/seo-manager-job-description\">Responsable r\u00e9f\u00e9rencement<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-analyst-job-description\">Analyste social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-coordinator-job-description\">Coordinateur social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\">Gestionnaire social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-strategist-job-description\">Strat\u00e8ge social media<\/a><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=51983"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51983\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=51983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=51983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=51983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/07\/social-media-specialist-job-description.jpg\"){kind=link}