{"id":51980,"date":"2020-01-08T11:08:41","date_gmt":"2020-01-08T11:08:41","guid":{"rendered":"https:\/\/resources.workable.com\/?p=51980"},"modified":"2020-02-06T13:19:05","modified_gmt":"2020-02-06T13:19:05","slug":"descriptif-de-poste-responsable-du-marketing-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/responsable-du-marketing-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Responsable du marketing&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Utilisez ce mod\u00e8le de fiche de poste de responsable du marketing pour publier vos postes \u00e0 pourvoir dans votre entreprise et attirer des candidat(e)s qualifi\u00e9(e)s. Ajustez les missions et les exigences du poste en fonction des besoins de votre d\u00e9partement Marketing.<\/span><\/p>\n<h2>Les responsabilit\u00e9s d&rsquo;un responsable du marketing incluent:<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00e9velopper des strat\u00e9gies et des tactiques destin\u00e9es \u00e0 favoriser la renomm\u00e9e de la soci\u00e9t\u00e9 et attirer un trafic qualifi\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00e9ployer des campagnes de marketing r\u00e9ussies, de la conception \u00e0 la r\u00e9alisation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exp\u00e9rimenter divers canaux d&rsquo;acquisition organique et payante<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-51994 aligncenter\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/09\/marketing-manager-640x230.jpg\" alt=\"fiche de poste de responsable marketing\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/09\/marketing-manager.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/09\/marketing-manager-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/09\/marketing-manager-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utilisez ce mod\u00e8le de fiche de poste de responsable du marketing pour publier vos postes \u00e0 pourvoir dans votre entreprise et attirer des candidat(e)s qualifi\u00e9(e)s. Ajustez les missions et les exigences du poste en fonction des besoins de votre d\u00e9partement Marketing. Les responsabilit\u00e9s d&rsquo;un responsable du marketing incluent: D\u00e9velopper des strat\u00e9gies et des tactiques destin\u00e9es [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-51980","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste de Responsable du marketing | Workable<\/title>\n<meta name=\"description\" content=\"Utilisez ce mod\u00e8le de fiche de poste de Responsable du marketing pour publier vos postes \u00e0 pourvoir dans votre entreprise et attirer des candidat(e)s qualifi\u00e9(e)s. Ajustez les missions et les exigences du poste en fonction des besoins de votre d\u00e9partement Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/responsable-du-marketing-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Responsable du marketing (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Utilisez ce mod\u00e8le de fiche de poste de Responsable du marketing pour publier vos postes \u00e0 pourvoir dans votre entreprise et attirer des candidat(e)s qualifi\u00e9(e)s. Ajustez les missions et les exigences du poste en fonction des besoins de votre d\u00e9partement Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/responsable-du-marketing-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:08:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:19:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2015\/09\/marketing-manager-640x230.jpg\" \/>\n<meta name=\"author\" content=\"Eleni Kourmentza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eleni Kourmentza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-du-marketing-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-du-marketing-descriptif-de-poste\"},\"author\":{\"name\":\"Eleni Kourmentza\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/246aec99718ddcb172f71f699e088a88\"},\"headline\":\"Descriptif de poste: Responsable du marketing&nbsp;(f\\\/h\\\/autre)\",\"datePublished\":\"2020-01-08T11:08:41+00:00\",\"dateModified\":\"2020-02-06T13:19:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-du-marketing-descriptif-de-poste\"},\"wordCount\":110,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-du-marketing-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/marketing-manager-640x230.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-du-marketing-descriptif-de-poste\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-du-marketing-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste de Responsable du marketing | Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-du-marketing-descriptif-de-poste#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/responsable-du-marketing-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/marketing-manager-640x230.jpg\",\"datePublished\":\"2020-01-08T11:08:41+00:00\",\"dateModified\":\"2020-02-06T13:19:05+00:00\",\"description\":\"Utilisez ce mod\u00e8le de fiche de poste de Responsable du marketing pour publier vos postes \u00e0 pourvoir dans votre entreprise et attirer des candidat(e)s qualifi\u00e9(e)s. 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Nous recherchons un Responsable du marketing flexible et polyvalent qui sera responsable de la croissance de nos canaux de vente entrants.<\/span> <span style=\"font-weight: 400;\">Les responsabilit\u00e9s du responsable du marketing comprennent le suivi et l'analyse des r\u00e9sultats des campagnes de publicit\u00e9, la gestion du budget de marketing et l'assurance que l'ensemble du mat\u00e9riel de marketing est conforme \u00e0 l'identit\u00e9 de notre marque. 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style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bonnes connaissances des outils analytiques de sites web (p.\u00a0ex., Google Analytics, NetInsight, Omniture, WebTrends)<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exp\u00e9rience de mise en \u0153uvre et d'optimisation des campagnes Google Adwords <\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Familiarit\u00e9 avec les chiffres, \u00e0 l'aise pour travailler avec des chiffres, compr\u00e9hension des m\u00e9triques et traitement des chiffres \u00e0 l'aide de tableurs<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sens de l'esth\u00e9tique et amour de la belle copie et de la communication bien pens\u00e9e<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Au courant des derni\u00e8res tendances et meilleures pratiques du marketing en ligne et des mesures<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Licence\/master en marketing ou dans un domaine connexe<\/span><\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concevoir des strat\u00e9gies et des tactiques pour faire passer le message concernant notre soci\u00e9t\u00e9 et faire passer un trafic qualifi\u00e9 en vitrine de notre pr\u00e9sence en ligne<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00e9ployer des campagnes de marketing r\u00e9ussies et revendiquer leur mise en \u0153uvre, de la conception \u00e0 la r\u00e9alisation<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exp\u00e9rimenter une vari\u00e9t\u00e9 de canaux d'acquisition organiques et payants comme la cr\u00e9ation de contenu, la conservation de canaux, les campagnes PPC, la gestion d'\u00e9v\u00e9nements, la publicit\u00e9, les m\u00e9dias sociaux, les campagnes de ciblage, le copywriting, l'analyse de performance<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Produire des contenus de valeur et attrayants pour notre site web et le blog qui attirent et convertissent nos groupes cibles<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u00e2tir des relations strat\u00e9giques et s'associer \u00e0 d'importants acteurs du secteur, des agences et des vendeurs<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pr\u00e9parer et superviser le budget marketing sur une base trimestrielle et annuelle et allouer intelligemment les fonds<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Superviser et approuver le mat\u00e9riel de marketing, des banni\u00e8res de site web aux brochures et aux \u00e9tudes de cas imprim\u00e9es sur papier<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mesurer et faire des rapports sur les r\u00e9sultats des campagnes de marketing, en avoir une meilleure compr\u00e9hension et les \u00e9valuer en regard des objectifs<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyser le comportement des consommateurs et ajuster les campagnes publicitaires par e-mail en cons\u00e9quence<\/span><\/li>\r\n<\/ul>","see_more":"<h2><span style=\"font-weight: 400;\">Ressources additionnelles\u00a0:<\/span><\/h2>\r\n<h3><span style=\"font-weight: 400;\">Les intitul\u00e9s de postes similaires incluent\u00a0:<\/span><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/resources.workable.com\/digital-marketing-manager-job-description\"><span style=\"font-weight: 400;\">Fiche de poste de Directeur du marketing num\u00e9rique<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/resources.workable.com\/product-marketing-manager-job-description\"><span style=\"font-weight: 400;\">Fiche de poste de Responsable marketing Produit<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/resources.workable.com\/marketing-strategist-job-description\"><span style=\"font-weight: 400;\">Fiche de poste de strat\u00e8ge marketing<\/span><\/a><\/li>\r\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/resources.workable.com\/marketing-director-job-description\"><span style=\"font-weight: 400;\">Fiche de poste de Directeur marketing<\/span><\/a><\/li>\r\n<\/ul>\r\n<h3><span style=\"font-weight: 400;\">Vous cherchez \u00e0 \u00e9valuer des candidat(e)s\u00a0?<\/span><\/h3>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consultez nos <a href=\"https:\/\/resources.workable.com\/marketing-manager-interview-questions\">questions d'interview de responsable marketing <\/a><\/span><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=51980"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51980\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=51980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=51980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=51980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}