{"id":51861,"date":"2020-01-08T11:08:39","date_gmt":"2020-01-08T11:08:39","guid":{"rendered":"https:\/\/resources.workable.com\/?p=51861"},"modified":"2020-02-06T13:21:43","modified_gmt":"2020-02-06T13:21:43","slug":"descriptif-de-poste-expert-seo-f-h-autre","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste","title":{"rendered":"Descriptif de poste: Expert SEO&nbsp;(f\/h\/autre)"},"content":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste d&rsquo;Expert SEO a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne. Il peut \u00eatre personnalis\u00e9 ais\u00e9ment en y ajoutant des t\u00e2ches et des responsabilit\u00e9s cl\u00e9s pour votre entreprise ou votre agence. Intitul\u00e9s de postes similaires: analyste SEO, strat\u00e8ge, <a href=\"https:\/\/resources.workable.com\/seo-manager-job-description\">responsable<\/a>\u00a0et consultant(e).<\/p>\n<h2>Les responsabilit\u00e9s de l&rsquo;Expert SEO incluent:<\/h2>\n<ul>\n<li>Optimiser les pages de copie et d&rsquo;accueil pour l&rsquo;optimisation de moteurs de recherche<\/li>\n<li>Effectuer des recherches par mots cl\u00e9s comprenant la d\u00e9couverte et l&rsquo;expansion des opportunit\u00e9s de mot cl\u00e9<\/li>\n<li>\u00c9tudier et mettre en \u0153uvre les recommandations de contenu pour le succ\u00e8s organique du r\u00e9f\u00e9rencement<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7781 size-full\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256.jpg\" alt=\"Fiche de poste d'Expert SEO\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><em><strong>Vous souhaitez embaucher un Expert SEO\u00a0? Inscrivez-vous <a href=\"https:\/\/www.workable.com\/post-jobs-for-free\/customize?wid=270&amp;utm_page=search-engine-marketing-specialist-job-description&amp;utm_program=ad-unit-right&amp;utm_tracking=job-descriptions-marketing-job-descriptions\">pour un essai gratuit d&rsquo;une dur\u00e9e de 15 jours avec Workable<\/a> pour publier une annonce pour ce poste et embaucher mieux et plus rapidement.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent mod\u00e8le de fiche de poste d&rsquo;Expert SEO a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d&rsquo;annonces ou des pages d&#8217;emploi en ligne. Il peut \u00eatre personnalis\u00e9 ais\u00e9ment en y ajoutant des t\u00e2ches et des responsabilit\u00e9s cl\u00e9s pour votre entreprise ou votre agence. Intitul\u00e9s de postes similaires: analyste SEO, strat\u00e8ge, responsable\u00a0et [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-51861","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mod\u00e8le de fiche de poste d&#039;Expert SEO | Workable<\/title>\n<meta name=\"description\" content=\"Ce mod\u00e8le de fiche de poste d&#039;Expert SEO est pr\u00eat \u00e0 \u00eatre publi\u00e9. Il est simple \u00e0 personnaliser en y ajoutant les t\u00e2ches et les responsabilit\u00e9s essentielles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptif de poste: Expert SEO (f\/h\/autre)\" \/>\n<meta property=\"og:description\" content=\"Ce mod\u00e8le de fiche de poste d&#039;Expert SEO est pr\u00eat \u00e0 \u00eatre publi\u00e9. Il est simple \u00e0 personnaliser en y ajoutant les t\u00e2ches et les responsabilit\u00e9s essentielles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:08:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256.jpg\" \/>\n<meta name=\"author\" content=\"Thanos Markousis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thanos Markousis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste\"},\"author\":{\"name\":\"Thanos Markousis\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/36e868fdc5e8b5dd76358fb2b18209f1\"},\"headline\":\"Descriptif de poste: Expert SEO&nbsp;(f\\\/h\\\/autre)\",\"datePublished\":\"2020-01-08T11:08:39+00:00\",\"dateModified\":\"2020-02-06T13:21:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste\"},\"wordCount\":169,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/SEO-specialist-shutterstock_476478256.jpg\",\"keywords\":[\"sample-marketing\"],\"articleSection\":[\"Descriptifs de postes\",\"Descriptifs de postes de marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste\",\"name\":\"Mod\u00e8le de fiche de poste d'Expert SEO | Workable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/SEO-specialist-shutterstock_476478256.jpg\",\"datePublished\":\"2020-01-08T11:08:39+00:00\",\"dateModified\":\"2020-02-06T13:21:43+00:00\",\"description\":\"Ce mod\u00e8le de fiche de poste d'Expert SEO est pr\u00eat \u00e0 \u00eatre publi\u00e9. Il est simple \u00e0 personnaliser en y ajoutant les t\u00e2ches et les responsabilit\u00e9s essentielles.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste#primaryimage\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/SEO-specialist-shutterstock_476478256.jpg\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/SEO-specialist-shutterstock_476478256.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/expert-seo-descriptif-de-poste#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descriptif de poste: Expert SEO&nbsp;(f\\\/h\\\/autre)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"name\":\"Recruiting Resources: How to Recruit and Hire Better\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#organization\",\"name\":\"Workable\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"contentUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/logo-green.png\",\"width\":150,\"height\":25,\"caption\":\"Workable\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/business.facebook.com\\\/workable\\\/\",\"https:\\\/\\\/x.com\\\/workable\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/workable-hr\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/#\\\/schema\\\/person\\\/36e868fdc5e8b5dd76358fb2b18209f1\",\"name\":\"Thanos Markousis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58af9fffa42c8330e35c2a1b89461771a9c166c1b7988282e8194b95054693bd?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58af9fffa42c8330e35c2a1b89461771a9c166c1b7988282e8194b95054693bd?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58af9fffa42c8330e35c2a1b89461771a9c166c1b7988282e8194b95054693bd?s=96&d=mm&r=pg\",\"caption\":\"Thanos Markousis\"},\"description\":\"Thanos was COO at Workable. He writes about data protection and compliance. Formerly with IBM and Accenture.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/workable\"],\"url\":\"https:\\\/\\\/resources.workable.com\\\/fr\\\/author\\\/thanos\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mod\u00e8le de fiche de poste d'Expert SEO | Workable","description":"Ce mod\u00e8le de fiche de poste d'Expert SEO est pr\u00eat \u00e0 \u00eatre publi\u00e9. Il est simple \u00e0 personnaliser en y ajoutant les t\u00e2ches et les responsabilit\u00e9s essentielles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste\/","og_locale":"fr_FR","og_type":"article","og_title":"Descriptif de poste: Expert SEO (f\/h\/autre)","og_description":"Ce mod\u00e8le de fiche de poste d'Expert SEO est pr\u00eat \u00e0 \u00eatre publi\u00e9. Il est simple \u00e0 personnaliser en y ajoutant les t\u00e2ches et les responsabilit\u00e9s essentielles.","og_url":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste","og_site_name":"Recruiting Resources: How to Recruit and Hire Better","article_publisher":"https:\/\/business.facebook.com\/workable\/","article_published_time":"2020-01-08T11:08:39+00:00","article_modified_time":"2020-02-06T13:21:43+00:00","og_image":[{"url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256.jpg","type":"","width":"","height":""}],"author":"Thanos Markousis","twitter_card":"summary_large_image","twitter_creator":"@workable","twitter_site":"@workable","twitter_misc":{"\u00c9crit par":"Thanos Markousis","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste#article","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste"},"author":{"name":"Thanos Markousis","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/36e868fdc5e8b5dd76358fb2b18209f1"},"headline":"Descriptif de poste: Expert SEO&nbsp;(f\/h\/autre)","datePublished":"2020-01-08T11:08:39+00:00","dateModified":"2020-02-06T13:21:43+00:00","mainEntityOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste"},"wordCount":169,"publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256.jpg","keywords":["sample-marketing"],"articleSection":["Descriptifs de postes","Descriptifs de postes de marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste","url":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste","name":"Mod\u00e8le de fiche de poste d'Expert SEO | Workable","isPartOf":{"@id":"https:\/\/resources.workable.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste#primaryimage"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste#primaryimage"},"thumbnailUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256.jpg","datePublished":"2020-01-08T11:08:39+00:00","dateModified":"2020-02-06T13:21:43+00:00","description":"Ce mod\u00e8le de fiche de poste d'Expert SEO est pr\u00eat \u00e0 \u00eatre publi\u00e9. Il est simple \u00e0 personnaliser en y ajoutant les t\u00e2ches et les responsabilit\u00e9s essentielles.","breadcrumb":{"@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste#primaryimage","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256.jpg","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2016\/12\/SEO-specialist-shutterstock_476478256.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/resources.workable.com\/fr\/expert-seo-descriptif-de-poste#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/resources.workable.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Descriptif de poste: Expert SEO&nbsp;(f\/h\/autre)"}]},{"@type":"WebSite","@id":"https:\/\/resources.workable.com\/fr\/#website","url":"https:\/\/resources.workable.com\/fr\/","name":"Recruiting Resources: How to Recruit and Hire Better","description":"","publisher":{"@id":"https:\/\/resources.workable.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resources.workable.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/resources.workable.com\/fr\/#organization","name":"Workable","url":"https:\/\/resources.workable.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","contentUrl":"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/12\/logo-green.png","width":150,"height":25,"caption":"Workable"},"image":{"@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/workable\/","https:\/\/x.com\/workable","https:\/\/www.linkedin.com\/company\/workable-hr\/"]},{"@type":"Person","@id":"https:\/\/resources.workable.com\/fr\/#\/schema\/person\/36e868fdc5e8b5dd76358fb2b18209f1","name":"Thanos Markousis","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58af9fffa42c8330e35c2a1b89461771a9c166c1b7988282e8194b95054693bd?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/58af9fffa42c8330e35c2a1b89461771a9c166c1b7988282e8194b95054693bd?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58af9fffa42c8330e35c2a1b89461771a9c166c1b7988282e8194b95054693bd?s=96&d=mm&r=pg","caption":"Thanos Markousis"},"description":"Thanos was COO at Workable. He writes about data protection and compliance. Formerly with IBM and Accenture.","sameAs":["https:\/\/x.com\/workable"],"url":"https:\/\/resources.workable.com\/fr\/author\/thanos\/"}]}},"modified_by":"Zina Panagopoulou","custom_fields":{"brief":"Nous recherchons un Expert SEO\/SEM qui g\u00e9rera l'ensemble des activit\u00e9s d'optimisation de moteurs de recherche et de marketing.\r\n\r\nVous serez charg\u00e9(e) de g\u00e9rer l'ensemble des activit\u00e9s de r\u00e9f\u00e9rencement comme la strat\u00e9gie de contenu, la constitution de liens et la strat\u00e9gie de mot cl\u00e9 pour am\u00e9liorer le classement dans tous les principaux r\u00e9seaux de recherche. Vous g\u00e9rerez \u00e9galement toutes les campagnes de moteurs de recherche sur Google, Yahoo et Bing afin d'optimiser le retour sur investissement.","requirements":"<ul>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e en r\u00e9f\u00e9rencement<\/li>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e des moteurs de recherche et de gestion de campagnes PPC sur Google, Yahoo et Bing<\/li>\r\n \t<li>Connaissances des techniques de marketing de performance, conversion et acquisition de clients en ligne<\/li>\r\n \t<li>Exp\u00e9rience des outils analytiques de sites web (p.\u00a0ex., Google Analytics, NetInsight, Omniture, WebTrends)<\/li>\r\n \t<li>Exp\u00e9rience approfondie des outils de gestion des offres (p.\u00a0ex., Click Equations, Marin, Kenshoo, Search Ignite)<\/li>\r\n \t<li>Exp\u00e9rience des exp\u00e9rimentations A\/B et multi-variables<\/li>\r\n \t<li>Connaissance professionnelle du d\u00e9veloppement et des contraintes de HTML, CSS, et JavaScript<\/li>\r\n \t<li>Connaissance des facteurs de classement et des algorithmes de moteurs de recherche<\/li>\r\n \t<li>Au fait des derni\u00e8res tendances et meilleures pratiques de r\u00e9f\u00e9rencement et moteurs de recherche<\/li>\r\n \t<li>Licence dans une discipline quantitative ax\u00e9e sur les tests<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Effectuer des tests, collecter et analyser les donn\u00e9es, identifier les tendances et les perspectives afin d'obtenir le retour sur investissement optimal lors des campagnes de recherche payante<\/li>\r\n \t<li>Suivre, analyser et faire des rapports sur les analyses de site web et les initiatives et campagnes PPC<\/li>\r\n \t<li>G\u00e9rer les d\u00e9penses de campagnes, rester conforme au budget, estimer les co\u00fbts mensuels et r\u00e9concilier les \u00e9carts<\/li>\r\n \t<li>Optimiser les pages de copie et d'accueil pour les campagnes de marketing de moteurs de recherche payants<\/li>\r\n \t<li>Effectuer une d\u00e9couverte, une expansion et une optimisation par mot cl\u00e9 payantes<\/li>\r\n \t<li>\u00c9tudier et mettre en \u0153uvre les recommandations d'optimisation de moteurs de recherche<\/li>\r\n \t<li>\u00c9tudier et analyser les liens publicitaires des concurrents<\/li>\r\n \t<li>D\u00e9velopper et mettre en \u0153uvre une strat\u00e9gie de cr\u00e9ation de liens<\/li>\r\n \t<li>Travailler avec l'\u00e9quipe de d\u00e9veloppement pour veiller \u00e0 ce que les meilleures pratiques de r\u00e9f\u00e9rencement soient correctement mises en \u0153uvre conform\u00e9ment au nouveau code \u00e9labor\u00e9<\/li>\r\n \t<li>Travailler avec les \u00e9quipes \u00e9ditoriales et de marketing pour implanter le r\u00e9f\u00e9rencement dans la cr\u00e9ation et la programmation de contenus<\/li>\r\n \t<li>Recommander des changements dans l'architecture du site web, son contenu, ses liens et les autres facteurs pour am\u00e9liorer les positions de r\u00e9f\u00e9rencement pour les mots cl\u00e9s cibles.<\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\n<ul>\r\n \t<li>Identifier et recruter des sp\u00e9cialistes r\u00e9f\u00e9rencement \u00e0 l'aide des <a href=\"https:\/\/resources.workable.com\/find-seo-managers-boolean-search-strings\">aide-m\u00e9moire de recherche bool\u00e9enne<\/a> de Workable.<\/li>\r\n \t<li>\u00c9valuez les comp\u00e9tences et les qualifications pertinentes avec nos <a href=\"https:\/\/resources.workable.com\/search-engine-marketing-seo-sem-interview-questions\">questions d'entretien pour les Experts SEO<\/a>.<\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=51861"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51861\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=51861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=51861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=51861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}