publier une annonce pour ce poste<\/a> et embaucher mieux et plus rapidement.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Le pr\u00e9sent mod\u00e8le de fiche de poste de Responsable du marketing num\u00e9rique a \u00e9t\u00e9 optimis\u00e9 \u00e0 des fins de publication sur des sites d’annonces ou des pages d’emploi en ligne, ainsi que pour \u00eatre facilement adapt\u00e9 aux besoins de votre entreprise. Les responsabilit\u00e9s du Responsable du marketing num\u00e9rique incluent: Planifier les campagnes de marketing num\u00e9rique, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1041,1303],"tags":[1270],"class_list":["post-51720","post","type-post","status-publish","format-standard","hentry","category-descriptifs-de-postes","category-descriptifs-de-postes-de-marketing","tag-sample-marketing-fr"],"acf":[],"yoast_head":"\n
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He writes about data protection and compliance. Formerly with IBM and Accenture.","sameAs":["https:\/\/x.com\/workable"],"url":"https:\/\/resources.workable.com\/fr\/author\/thanos\/"}]}},"modified_by":"Zina Panagopoulou","custom_fields":{"brief":"Si la passion du marketing num\u00e9rique vous anime, nous aimerions vous rencontrer. Nous recherchons un Responsable du marketing num\u00e9rique pour d\u00e9velopper, mettre en \u0153uvre, suivre et optimiser nos campagnes de marketing num\u00e9riques sur tous les canaux num\u00e9riques.\r\n<h3>En quoi consiste le travail d'un Responsable du marketing num\u00e9rique ?<\/h3>\r\nVous devrez \u00eatre parfaitement au fait des outils et des strat\u00e9gies de marketing actuels et \u00eatre capable de diriger des campagnes de marketing num\u00e9rique int\u00e9gr\u00e9 de la conception \u00e0 la r\u00e9alisation. Les directeurs du marketing num\u00e9rique travailleront avec l'\u00e9quipe de marketing, aideront les \u00e9quipes (de programmateurs, p.\u00a0ex.) et les vendeurs \u00e0 lancer les campagnes dans les temps et dans le respect du budget allou\u00e9.","requirements":"<ul>\r\n \t<li>Licence en marketing ou dans un domaine connexe<\/li>\r\n \t<li>Exp\u00e9rience professionnelle av\u00e9r\u00e9e dans le marketing num\u00e9rique<\/li>\r\n \t<li>Exp\u00e9rience av\u00e9r\u00e9e dans la direction et la gestion du r\u00e9f\u00e9rencement\/des moteurs de recherche, de base de donn\u00e9es de marketing, de e-mail, m\u00e9dias sociaux et\/ou campagnes publicitaires visuelles<\/li>\r\n \t<li>Hautement cr\u00e9atif avec de l'exp\u00e9rience dans l'identification de publics cibles et dans l'\u00e9laboration de campagnes qui int\u00e9ressent, informent et motivent<\/li>\r\n \t<li>Exp\u00e9rience dans l'optimisation de pages d'accueil et d'entonnoirs pour utilisateurs<\/li>\r\n \t<li>Exp\u00e9rience des exp\u00e9rimentations A\/B et multi-variables<\/li>\r\n \t<li>Bonnes connaissances des outils analytiques de sites web (p.\u00a0ex., Google Analytics, NetInsight, Omniture, WebTrends)<\/li>\r\n \t<li>Exp\u00e9rience professionnelle d'outils de diffusion de publicit\u00e9s (p.\u00a0ex., DART, Atlas)<\/li>\r\n \t<li>Exp\u00e9rience de mise en \u0153uvre et d'optimisation des campagnes Google Adwords<\/li>\r\n \t<li>Connaissance professionnelle du d\u00e9veloppement et des contraintes de HTML, CSS, et JavaScript<\/li>\r\n \t<li>Solides comp\u00e9tences analytiques et esprit orient\u00e9 sur les donn\u00e9es<\/li>\r\n \t<li>Au fait des derni\u00e8res tendances et meilleures pratiques du marketing en ligne et des outils de mesure<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Planifier et mettre en \u0153uvre l'ensemble du marketing num\u00e9rique, y compris r\u00e9f\u00e9rencement\/moteurs de recherche, base de donn\u00e9es de marketing, campagnes d'e-mailing, dans les m\u00e9dias sociaux et de publicit\u00e9 visuelle<\/li>\r\n \t<li>Concevoir, b\u00e2tir et entretenir notre pr\u00e9sence dans les m\u00e9dias sociaux<\/li>\r\n \t<li>Mesurer et signaler la performance de toutes les campagnes de marketing et \u00e9valuer les ROI et les ICP<\/li>\r\n \t<li>Identifier les tendances et les perspectives, et optimiser le temps pass\u00e9 et les performances sur la base de ces perspectives<\/li>\r\n \t<li>R\u00e9fl\u00e9chir en groupe \u00e0 des strat\u00e9gies de croissance nouvelles et cr\u00e9atives<\/li>\r\n \t<li>Planifier, ex\u00e9cuter et mesurer les exp\u00e9rimentations et les essais de conversion<\/li>\r\n \t<li>Collaborer avec les \u00e9quipes internes pour cr\u00e9er des pages d'accueil et optimiser l'exp\u00e9rience utilisateur<\/li>\r\n \t<li>Mettre \u00e0 profit de fortes aptitudes analytiques pour \u00e9valuer l'exp\u00e9rience client de bout en bout sur plusieurs canaux et les points de contact avec les clients<\/li>\r\n \t<li>Instrumentaliser les points de conversion et optimiser les entonnoirs de clients<\/li>\r\n \t<li>Collaborer avec les agences et d'autres partenaires de vente<\/li>\r\n \t<li>\u00c9valuer les technologies \u00e9mergentes Assurer un leadership r\u00e9fl\u00e9chi et une perspective d'adoption l\u00e0 o\u00f9 cela s'av\u00e8re n\u00e9cessaire<\/li>\r\n<\/ul>","see_more":"<h2>Ressources additionnelles\u00a0:<\/h2>\r\nNos suggestions de <a href=\"https:\/\/resources.workable.com\/digital-marketing-manager-interview-questions\">questions d'entretien de Responsable du marketing num\u00e9rique<\/a> sont destin\u00e9es \u00e0 \u00e9valuer les comp\u00e9tences et l'historique des candidat(e)s du marketing num\u00e9rique afin de pr\u00e9dire leur succ\u00e8s \u00e0 ce poste.\r\n<h3>Fiches de postes similaires :<\/h3>\r\n<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/brand-manager-job-description\">Chef de marque<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/communications-assistant-job-description\">Adjoint communications<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/community-manager-job-description\">Gestionnaire de communaut\u00e9<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-manager-job-description\">Gestionnaire de contenu<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/content-marketing-manager-job-description\">Directeur du marketing de contenu<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-account-manager-job-description\">Gestionnaire de compte num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-director-job-description\">Directeur du num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-director-job-description\">Directeur du marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-executive-job-description\">Responsable marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-marketing-strategist-job-description\">Strat\u00e8ge marketing num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-media-specialist-job-description\">Sp\u00e9cialiste des m\u00e9dias num\u00e9riques<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/digital-project-manager-job-description\">Chef de projet num\u00e9rique<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/email-marketing-manager-job-description\">Responsable du marketing par courriel<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-assistant-job-description\">Assistant marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-associate-job-description\">Adjoint marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-consultant-job-description\">Consultant en marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-coordinator-job-description\">Coordonnateur marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\">Responsable marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-specialist-job-description\">Sp\u00e9cialiste marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/marketing-strategist-job-description\">Strat\u00e8ge marketing<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/ppc-manager-job-description\">Gestionnaire PPC (Paiement par clic)<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/product-marketing-manager-job-description\">Responsable marketing Produit<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/sem-specialist-job-description\">Expert SEM<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/search-engine-marketing-specialist-job-description\">Expert SEO<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/seo-manager-job-description\">Responsable r\u00e9f\u00e9rencement<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-analyst-job-description\">Analyste social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-coordinator-job-description\">Coordinateur social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-manager-job-description\">Gestionnaire social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-specialist-job-description\">Sp\u00e9cialiste social media<\/a><\/li>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/social-media-strategist-job-description\">Strat\u00e8ge social media<\/a><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/comments?post=51720"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/posts\/51720\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/media?parent=51720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/categories?post=51720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/fr\/wp-json\/wp\/v2\/tags?post=51720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"fiche](\"https:\/\/resources.workable.com\/wp-content\/uploads\/2013\/04\/digital-mark-manager-640x230.jpg\")
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