{"id":53152,"date":"2020-01-08T11:09:00","date_gmt":"2020-01-08T11:09:00","guid":{"rendered":"https:\/\/resources.workable.com\/?p=53152"},"modified":"2020-02-06T13:19:30","modified_gmt":"2020-02-06T13:19:30","slug":"descripcion-del-puesto-gerente-de-marketing-por-email-m-h-x","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/es\/gerente-de-marketing-por-email-descripcion-del-puesto","title":{"rendered":"Descripci\u00f3n del puesto: Gerente de marketing por email (m\/h\/x)"},"content":{"rendered":"

Esta plantilla de descripci\u00f3n del puesto de gerente de marketing por email<\/strong> puede ayudarte a atraer a candidatos cualificados para gestionar tus campa\u00f1as de marketing de email.\"descripci\u00f3n<\/p>\n","protected":false},"excerpt":{"rendered":"

Esta plantilla de descripci\u00f3n del puesto de gerente de marketing por email puede ayudarte a atraer a candidatos cualificados para gestionar tus campa\u00f1as de marketing de email.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1046,1305],"tags":[],"class_list":["post-53152","post","type-post","status-publish","format-standard","hentry","category-descripciones-de-funciones","category-descripciones-de-puestos-relacionados-con-el-marketing"],"acf":[],"yoast_head":"\nPlantilla de descripci\u00f3n del puesto de gerente de marketing por email | Workable<\/title>\n<meta name=\"description\" content=\"Esta plantilla de descripci\u00f3n del puesto de gerente de marketing por email puede ayudarte a atraer a candidatos cualificados para gestionar tus 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En calidad de gerente de marketing por email, tu funci\u00f3n es llegar a clientes a trav\u00e9s de campa\u00f1as de email e informarles de nuevos productos y eventos.\r\n\r\nTu meta es ser capaz de promocionar nuestra marca y asegurarte de que nuestros clientes sigan en contacto y conozcan las novedades de nuestra empresa.","requirements":"<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/email-marketing-manager-interview-questions\">Experiencia laboral demostrable<\/a> como gerente de marketing por email o especialista en marketing digital<\/li>\r\n \t<li>Experiencia pr\u00e1ctica con HTML y sistemas de gesti\u00f3n de contenido<\/li>\r\n \t<li>Dominio de la tecnolog\u00eda de automatizaci\u00f3n del marketing<\/li>\r\n \t<li>Conocimientos en posicionamiento SEO\/SEM y Google Analytics<\/li>\r\n \t<li>Familiaridad con herramientas de bases de datos y anal\u00edticas<\/li>\r\n \t<li>Excelentes habilidades de comunicaci\u00f3n escrita y redacci\u00f3n creativa<\/li>\r\n \t<li>Excelentes aptitudes para la gesti\u00f3n de proyectos<\/li>\r\n \t<li>Capacidad para trabajar con plazos de entrega ajustados<\/li>\r\n \t<li>Grado en Marketing o un campo relacionado<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Identificar el p\u00fablico objetivo y ampliar nuestra lista de direcciones de email<\/li>\r\n \t<li>Dise\u00f1ar y poner en pr\u00e1ctica campa\u00f1as de marketing por email directo<\/li>\r\n \t<li>Revisar mensajes de email para garantizar su claridad, gram\u00e1tica y ortograf\u00eda<\/li>\r\n \t<li>Garantizar que las plantillas de email sean aptas para los dispositivos m\u00f3viles<\/li>\r\n \t<li>Escribir boletines informativos, incluidas las novedades sobre la empresa<\/li>\r\n \t<li>Actualizar nuestras plantillas de email a\u00f1adiendo gr\u00e1ficos, personaliz\u00e1ndolas y con funciones avanzadas<\/li>\r\n \t<li>Garantizar una comunicaci\u00f3n r\u00e1pida y precisa con los clientes a trav\u00e9s del email para minimizar el n\u00famero de cancelaciones de suscripciones<\/li>\r\n \t<li>Crear bases de datos de email para generar oportunidades<\/li>\r\n \t<li>Analizar el rendimiento de las campa\u00f1as y sugerir mejoras<\/li>\r\n \t<li>Informar de los ingresos por ventas generados por las actividades de marketing por email<\/li>\r\n \t<li>Garantizar que los mensajes de email se adhieren a las directrices y las mejores pr\u00e1cticas del sector<\/li>\r\n<\/ul>","see_more":"<h2>M\u00e1s recursos:<\/h2>\r\n<ul>\r\n \t<li>Consulta nuestra <a href=\"https:\/\/resources.workable.com\/marketing-manager-job-description\">descripci\u00f3n m\u00e1s general del puesto<\/a> de gerente de marketing y ad\u00e1ptala a tus necesidades.<\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/posts\/53152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/comments?post=53152"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/posts\/53152\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/media?parent=53152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/categories?post=53152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/tags?post=53152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}