{"id":52955,"date":"2020-01-08T11:08:57","date_gmt":"2020-01-08T11:08:57","guid":{"rendered":"https:\/\/resources.workable.com\/?p=52955"},"modified":"2020-02-06T13:19:33","modified_gmt":"2020-02-06T13:19:33","slug":"descripcion-del-puesto-director-digital-m-h-x","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/es\/director-digital-descripcion-del-puesto","title":{"rendered":"Descripci\u00f3n del puesto: Director digital (m\/h\/x)"},"content":{"rendered":"

Esta plantilla de descripci\u00f3n del puesto de director digital<\/strong> puede ayudarte a atraer a candidatos cualificados que posean experiencia en marketing digital. Puedes personalizarla f\u00e1cilmente y adaptarla a tus necesidades concretas. \"descripci\u00f3n<\/p>\n","protected":false},"excerpt":{"rendered":"

Esta plantilla de descripci\u00f3n del puesto de director digital puede ayudarte a atraer a candidatos cualificados que posean experiencia en marketing digital. Puedes personalizarla f\u00e1cilmente y adaptarla a tus necesidades concretas.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1046,1305],"tags":[],"class_list":["post-52955","post","type-post","status-publish","format-standard","hentry","category-descripciones-de-funciones","category-descripciones-de-puestos-relacionados-con-el-marketing"],"acf":[],"yoast_head":"\nPlantilla de descripci\u00f3n del puesto de director digital | Workable<\/title>\n<meta name=\"description\" content=\"Esta plantilla de descripci\u00f3n del puesto de director digital puede ayudarte a atraer a candidatos cualificados con experiencia en marketing digital y puede personalizarse f\u00e1cilmente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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En calidad de director digital, debes demostrar excelentes capacidades digitales adem\u00e1s de conocimientos sobre las t\u00e9cnicas de marketing m\u00e1s modernas.\r\n\r\nTu objetivo final ha de ser planificar y ofrecer una estrategia digital eficaz que permita lograr los objetivos de nuestra empresa.","requirements":"<ul>\r\n \t<li>Experiencia laboral demostrable como director digital<\/li>\r\n \t<li>Amplia experiencia con herramientas de marketing online y tecnolog\u00edas basadas en la web<\/li>\r\n \t<li>Conocedor del funcionamiento de los canales digitales<\/li>\r\n \t<li>Experiencia pr\u00e1ctica en software usado para SEO\/SEM y CRM<\/li>\r\n \t<li>Familiaridad con Google Analytics<\/li>\r\n \t<li>Excelentes capacidades interpersonales y de gesti\u00f3n de equipos<\/li>\r\n \t<li>Enormes capacidades anal\u00edticas<\/li>\r\n \t<li>Grado en Marketing, Tecnolog\u00edas Digitales o un campo relacionado<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Dise\u00f1ar y poner en pr\u00e1ctica las estrategias digitales de la empresa ajust\u00e1ndose a los presupuestos<\/li>\r\n \t<li>Definir objetivos digitales espec\u00edficos y monitorizar su progreso<\/li>\r\n \t<li>Garantizar un funcionamiento sin sobresaltos de todas las herramientas y aplicaciones digitales (por ejemplo, sitio web, blogs y redes sociales)<\/li>\r\n \t<li>Supervisar los proyectos digitales<\/li>\r\n \t<li>Analizar m\u00e9tricas de posicionamiento SEO y marketing<\/li>\r\n \t<li>Aportar ideas innovadoras para aumentar el tr\u00e1fico web<\/li>\r\n \t<li>Formar a equipos internos en el uso de las tecnolog\u00edas digitales<\/li>\r\n \t<li>Colaborar con equipos internos para garantizar la consistencia de marca<\/li>\r\n \t<li>Sugerir nuevos m\u00e9todos de optimizaci\u00f3n para mejorar la experiencia del cliente<\/li>\r\n \t<li>Dar respuesta a las necesidades de publicidad<\/li>\r\n \t<li>Garantizar que se cumplen las mejores pr\u00e1cticas en el \u00e1mbito de la web<\/li>\r\n<\/ul>","see_more":""},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/posts\/52955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/comments?post=52955"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/posts\/52955\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/media?parent=52955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/categories?post=52955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/es\/wp-json\/wp\/v2\/tags?post=52955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}