{"id":66261,"date":"2020-01-08T11:15:00","date_gmt":"2020-01-08T11:15:00","guid":{"rendered":"https:\/\/resources.workable.com\/?p=66261"},"modified":"2020-02-06T13:15:01","modified_gmt":"2020-02-06T13:15:01","slug":"stellenbeschreibung-ppc-manager-pay-per-click-m-w-d","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/de\/ppc-manager-pay-per-click-stellenbeschreibung","title":{"rendered":"Stellenbeschreibung: PPC-Manager (Pay Per Click) (m\/w\/d)"},"content":{"rendered":"

Diese Vorlage f\u00fcr die Stellenbeschreibung PPC-Manager (Pay Per Click) ist optimiert f\u00fcr die Ver\u00f6ffentlichung in Online-Stellenb\u00f6rsen oder auf Karriereseiten und kann leicht an die Bed\u00fcrfnisse Ihres Unternehmens angepasst werden. \u00c4hnliche Stellenbezeichnungen sind beispielsweise SEO-Manager<\/a><\/strong>.<\/p>\n

Aufgaben eines PPC-Managers umfassen:<\/h2>\n
    \n
  • PPC-Kampagnen einf\u00fchren und optimieren<\/li>\n
  • \u00dcberwachung von Budgets und Konten auf Suchplattformen<\/li>\n
  • Kennzahlen verfolgen und n\u00fctzliche Berichte f\u00fcr das Management erstellen<\/li>\n<\/ul>\n

    \"Stellenbeschreibung<\/p>\n","protected":false},"excerpt":{"rendered":"

    Diese Vorlage f\u00fcr die Stellenbeschreibung PPC-Manager (Pay Per Click) ist optimiert f\u00fcr die Ver\u00f6ffentlichung in Online-Stellenb\u00f6rsen oder auf Karriereseiten und kann leicht an die Bed\u00fcrfnisse Ihres Unternehmens angepasst werden. \u00c4hnliche Stellenbezeichnungen sind beispielsweise SEO-Manager. Aufgaben eines PPC-Managers umfassen: PPC-Kampagnen einf\u00fchren und optimieren \u00dcberwachung von Budgets und Konten auf Suchplattformen Kennzahlen verfolgen und n\u00fctzliche Berichte f\u00fcr […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","_has_post_settings":[],"footnotes":""},"categories":[1044,1342],"tags":[],"class_list":["post-66261","post","type-post","status-publish","format-standard","hentry","category-stellenbeschreibungen","category-stellenbeschreibungen-marketing"],"acf":[],"yoast_head":"\nStellenbeschreibung: PPC-Manager (Pay Per Click) (m\/w\/d) - Workable<\/title>\n<meta name=\"description\" content=\"Diese Vorlage f\u00fcr die Stellenbeschreibung PPC-Manager (Pay Per Click) ist optimiert f\u00fcr die Ver\u00f6ffentlichung in Online-Stellenb\u00f6rsen oder auf Karriereseiten und kann leicht an die Bed\u00fcrfnisse Ihres Unternehmens angepasst werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/de\/ppc-manager-pay-per-click-stellenbeschreibung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stellenbeschreibung: PPC-Manager (Pay Per Click) (m\/w\/d)\" \/>\n<meta property=\"og:description\" content=\"Diese Vorlage f\u00fcr die Stellenbeschreibung PPC-Manager (Pay Per Click) ist optimiert f\u00fcr die Ver\u00f6ffentlichung in Online-Stellenb\u00f6rsen oder auf Karriereseiten und kann leicht an die Bed\u00fcrfnisse Ihres Unternehmens angepasst werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/de\/ppc-manager-pay-per-click-stellenbeschreibung\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:15:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/06\/ppc-manager-shutterstock_225762442.jpg\" \/>\n<meta name=\"author\" content=\"Nikoletta Bika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikoletta Bika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/de\\\/ppc-manager-pay-per-click-stellenbeschreibung#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/de\\\/ppc-manager-pay-per-click-stellenbeschreibung\"},\"author\":{\"name\":\"Nikoletta Bika\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/de\\\/#\\\/schema\\\/person\\\/bddaa2e41481e7c9ef2328432ea089e7\"},\"headline\":\"Stellenbeschreibung: PPC-Manager (Pay Per Click) (m\\\/w\\\/d)\",\"datePublished\":\"2020-01-08T11:15:00+00:00\",\"dateModified\":\"2020-02-06T13:15:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/de\\\/ppc-manager-pay-per-click-stellenbeschreibung\"},\"wordCount\":74,\"publisher\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/resources.workable.com\\\/de\\\/ppc-manager-pay-per-click-stellenbeschreibung#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/resources.workable.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/ppc-manager-shutterstock_225762442.jpg\",\"articleSection\":[\"Stellenbeschreibungen\",\"Stellenbeschreibungen Marketing\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/resources.workable.com\\\/de\\\/ppc-manager-pay-per-click-stellenbeschreibung\",\"url\":\"https:\\\/\\\/resources.workable.com\\\/de\\\/ppc-manager-pay-per-click-stellenbeschreibung\",\"name\":\"Stellenbeschreibung: PPC-Manager (Pay Per Click) (m\\\/w\\\/d) - 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Sie sollten auch analytisch denken und gut mit Zahlen umgehen k\u00f6nnen.\r\n\r\nZiel ist es, sicherzustellen, dass unsere Online-Marketing-Aktivit\u00e4ten die h\u00f6chstm\u00f6gliche Kapitalrendite erzielen.","requirements":"<ul>\r\n \t<li>Nachweisbare Erfahrung als PPC-Manager oder <a href=\"https:\/\/resources.workable.com\/digital-media-specialist-job-description\" target=\"_blank\" rel=\"noopener noreferrer\">Fachmann Digitales Marketing<\/a><\/li>\r\n \t<li>Erfahrung in Datenanalyse und -meldung<\/li>\r\n \t<li>Kenntnisse in SEO und digitalen Marketingkonzepten<\/li>\r\n \t<li>Kenntnis mehrerer Plattformen (z.\u00a0B. AdWords, Facebook, Yahoo) wird bevorzugt<\/li>\r\n \t<li>Praktische Kenntnisse in Webanalysetools (Google Analytics, Tableau, WebTrends etc.)<\/li>\r\n \t<li>Das Beherrschen von HTML und XML ist von Vorteil<\/li>\r\n \t<li>Kenntnisse in MS Office (insbesondere Excel)<\/li>\r\n \t<li>Ausgezeichnete Kommunikationsf\u00e4higkeiten<\/li>\r\n \t<li>Analytisches Denken mit starken mathematischen F\u00e4higkeiten<\/li>\r\n \t<li>BSc\/BA in Marketing, Digitalen Medien oder einem relevanten Fachgebiet; AdWords Zertifizierung ist von Vorteil<\/li>\r\n<\/ul>","responsibilities":"<ul>\r\n \t<li>Teilnahme an der Entwicklung effektiver bezahlter Suchstrategien<\/li>\r\n \t<li>Verschiedene PPC-Kampagnen einf\u00fchren und optimieren<\/li>\r\n \t<li>Konten auf Suchplattformen \u00fcberwachen (z.\u00a0B. 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Dashboards) erstellen<\/li>\r\n \t<li>Attraktive und pr\u00e4gnante Texte f\u00fcr Anzeigen verfassen<\/li>\r\n \t<li>\u00dcber mehrere Kan\u00e4le hinweg neue Kampagnen vorschlagen und entwickeln<\/li>\r\n \t<li>Partnerschaften mit PPC-Anzeigenplattformen und Anbietern pflegen<\/li>\r\n \t<li>Wege finden, das Risiko von Klickbetrug zu reduzieren<\/li>\r\n \t<li>In Bezug auf PPC- und SEM-Trends auf dem Laufenden bleiben<\/li>\r\n<\/ul>","see_more":"<h2>Weitere Ressourcen:<\/h2>\r\n<ul>\r\n \t<li>Beurteilen von Kandidaten mit unseren Fragen f\u00fcr das Vorstellungsgespr\u00e4ch <a href=\"https:\/\/resources.workable.com\/ppc-manager-interview-questions\">PPC-Manager<\/a><\/li>\r\n<\/ul>"},"_links":{"self":[{"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/posts\/66261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/comments?post=66261"}],"version-history":[{"count":0,"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/posts\/66261\/revisions"}],"wp:attachment":[{"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/media?parent=66261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/categories?post=66261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.workable.com\/de\/wp-json\/wp\/v2\/tags?post=66261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}