{"id":60723,"date":"2020-01-08T11:12:59","date_gmt":"2020-01-08T11:12:59","guid":{"rendered":"https:\/\/resources.workable.com\/?p=60723"},"modified":"2020-02-06T13:15:21","modified_gmt":"2020-02-06T13:15:21","slug":"stellenbeschreibung-medienplaner-m-w-d","status":"publish","type":"post","link":"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung","title":{"rendered":"Stellenbeschreibung: Medienplaner&nbsp;(m\/w\/d)"},"content":{"rendered":"<p>Diese Vorlage f\u00fcr die Stellenbeschreibung\u00a0Medienplaner ist f\u00fcr die Ver\u00f6ffentlichung in Online-Stellenb\u00f6rsen oder auf Karriereseiten optimiert und kann leicht an die Bed\u00fcrfnisse Ihres Unternehmens angepasst werden.<\/p>\n<h2>Die Aufgaben des Medienplaners umfassen:<\/h2>\n<ul>\n<li>Identifizieren und Verstehen der Zielgruppen<\/li>\n<li>Bestimmen der effektivsten Medienmischung f\u00fcr die Werbeplatzierung<\/li>\n<li>Medienkampagnen und -strategien koordinieren, \u00fcberwachen und bewerten<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8671\" src=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg\" alt=\"Stellenbeschreibung Medienplaner\" width=\"640\" height=\"230\" srcset=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg 640w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888-200x72.jpg 200w, https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888-560x201.jpg 560w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diese Vorlage f\u00fcr die Stellenbeschreibung\u00a0Medienplaner ist f\u00fcr die Ver\u00f6ffentlichung in Online-Stellenb\u00f6rsen oder auf Karriereseiten optimiert und kann leicht an die Bed\u00fcrfnisse Ihres Unternehmens angepasst werden. Die Aufgaben des Medienplaners umfassen: Identifizieren und Verstehen der Zielgruppen Bestimmen der effektivsten Medienmischung f\u00fcr die Werbeplatzierung Medienkampagnen und -strategien koordinieren, \u00fcberwachen und bewerten<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1044,1342],"tags":[],"class_list":["post-60723","post","type-post","status-publish","format-standard","hentry","category-stellenbeschreibungen","category-stellenbeschreibungen-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stellenbeschreibung: Medienplaner (m\/w\/d) - Workable<\/title>\n<meta name=\"description\" content=\"Diese Vorlage f\u00fcr die Stellenbeschreibung\u00a0Medienplaner ist f\u00fcr die Ver\u00f6ffentlichung in Online-Stellenb\u00f6rsen oder auf Karriereseiten optimiert und kann leicht an die Bed\u00fcrfnisse Ihres Unternehmens angepasst werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stellenbeschreibung: Medienplaner (m\/w\/d)\" \/>\n<meta property=\"og:description\" content=\"Diese Vorlage f\u00fcr die Stellenbeschreibung\u00a0Medienplaner ist f\u00fcr die Ver\u00f6ffentlichung in Online-Stellenb\u00f6rsen oder auf Karriereseiten optimiert und kann leicht an die Bed\u00fcrfnisse Ihres Unternehmens angepasst werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung\" \/>\n<meta property=\"og:site_name\" content=\"Recruiting Resources: How to Recruit and Hire Better\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/workable\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T13:15:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg\" \/>\n<meta name=\"author\" content=\"Nikoletta Bika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@workable\" \/>\n<meta name=\"twitter:site\" content=\"@workable\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikoletta Bika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung#article\",\"isPartOf\":{\"@id\":\"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung\"},\"author\":{\"name\":\"Nikoletta Bika\",\"@id\":\"https:\/\/resources.workable.com\/de\/#\/schema\/person\/bddaa2e41481e7c9ef2328432ea089e7\"},\"headline\":\"Stellenbeschreibung: Medienplaner&nbsp;(m\/w\/d)\",\"datePublished\":\"2020-01-08T11:12:59+00:00\",\"dateModified\":\"2020-02-06T13:15:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung\"},\"wordCount\":61,\"publisher\":{\"@id\":\"https:\/\/resources.workable.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resources.workable.com\/wp-content\/uploads\/2017\/02\/media-planner-shutterstock_444577888.jpg\",\"articleSection\":[\"Stellenbeschreibungen\",\"Stellenbeschreibungen Marketing\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung\",\"url\":\"https:\/\/resources.workable.com\/de\/medienplaner-stellenbeschreibung\",\"name\":\"Stellenbeschreibung: Medienplaner (m\/w\/d) - 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Kenntnisse im Bereich der Marktforschung und die Bereitschaft, Medientrends zu folgen, sind unerl\u00e4sslich.\r\n\r\nEs geht darum, Medien-Marketing-Kampagnen zu optimieren, um die Markenbekanntheit zu erh\u00f6hen und die Unternehmensziele zu erreichen.","requirements":"<ul>\r\n \t<li><a href=\"https:\/\/resources.workable.com\/media-planner-interview-questions\">Nachweisliche Erfahrung<\/a> als Medienplaner; Erfahrung in digitalen Medien wird bevorzugt<\/li>\r\n \t<li>Umfassende Fachkenntnis der Medienkan\u00e4le<\/li>\r\n \t<li>Kenntnis der Bewertungskennzahlen f\u00fcr Kampagnen und der Medienbeschaffung<\/li>\r\n \t<li>Grundkenntnisse der Analysetools (z.{sp}B. 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